BİRGİT OBERER WHICH GIS SYSTEMS ARE USED IN ISTANBUL/TURKEY. ŞÜKRÜ PAPAK 2008.01.04.020 5/27/2012 IT.413.1-2011.2 GEOGRAPHIC INFORMATION SYSTEMS Many GIS activities and projects are going on in Turkey as it is happing in the modern World. For Turkey‚ these activities can be categorised under three main sections‚ which are public‚ private and education sectors. One of the project which is called National Spatial Information System has been designed under the Prime Ministry‚ national security
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An article in The Weekend Australian on 1-2 March 2008 shows how Nissan apply the marketing concept of (i) market research‚ (ii) market segmentation‚ and (iii) market targeting in their new model – Pivo2. Nissan finds that the domestic sales have dropped 31 per cent even their sales are expanding in overseas market. So‚ Nissan had done some research the aims to analyze how can increase their domestic sales. The research was conducted in 2007 had interview 1700 young Japanese‚ and
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to let me borrow their Smartphone’s for a few hours so‚ I could make a comparison between the Android by Google and the iPhone by Apple. Now many comparisons have been made between iPhone and Android‚ most of them biased towards one or the other. Android and iPhone are both great phones and essentially computers that you can put in your pocket. I was able to pick up the iPhone and quickly‚ easily understand what’s going on. It’s got one main button on the front of the device‚ and everything you
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A. Strengths The iPhone has several features that add to the strength of the product. These include its unique look and feel accompanied by a mobile operating system. It has phone sensors that work with the multi-touch screen‚ which is a new patented technology. These new features are presented to a large and loyal user base that Apple has accrued over the years. Additionally‚ marketing was given support from all over the internet‚ saving the company over 400 million in advertising fees.
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iPhone 4 Technical Specifications Size and weight1 Height: 4.5 inches (115.2 mm) Width: 2.31 inches (58.6 mm) Depth: 0.37 inch (9.3 mm) Weight: 4.8 ounces (137 grams) Cellular and wireless * GSM model: UMTS/HSDPA/HSUPA (850‚ 900‚ 1900‚ 2100 MHz); GSM/EDGE (850‚ 900‚ 1800‚ 1900 MHz) * CDMA model: CDMA EV-DO Rev. A (800‚ 1900 MHz) * 802.11b/g/n Wi-Fi (802.11n 2.4GHz only) * Bluetooth 2.1 + EDR wireless technology Location * Assisted GPS * Digital compass
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Guidelines Topics Market Introduction of market segmentation (NOT FROM THE NOTES) Basis of market segmentation – Consumer characteristic approach - Demographic‚ Geographic‚ Psychographic‚ and Behavioral Segments. (There are many subdivisions under each base.) Consumer response approach – benefit‚ loyalty‚ usage and occasion Marketing Strategies – undifferentiated‚ differentiated and concentrated marketing strategies. Why segmentation the market Facilitates the right choice of target market
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time to catch up with their production schedule to meet Apple’s requirements. A few potential strategies that hopefully will help speed up the plant’s production of Apple’s new iPhone 4 will be discussed below. A strategy that Chen can consider is to train his workers to full knowledge regarding the assembly of the new iPhone 4. Before Danshui accepted the manufacturing contract with Apple‚ Danshui’s workers were producing hard drives for computers‚ which is completely different considering to assemble
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4.1 Market Segmentation NESCAFE’s customer’s bases are comprised of following target groups. • Local residents • Local business people • Students • Travelers passing through These groups are potentially strong customer segments. The benefit of this customer segmentation is that it helps to maintain consistentency in business throughout the year. The customer segments provide a consistent foundation of all years long. Also by appealing several market segments‚ NESCAFE does not become overly
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“CARIB WEAK” Problem- Poor Market Segmentation Carib Brewery Ltd (CBL) is the major brewery of alcoholic beverages in Trinidad and Tobago. The organization has been in existence for over sixty five years. In 1985‚ CBL had a product portfolio consisting of ten (10) beverages. However like any organization in today’s environment CBL wanted to increase its revenue and market share to ensure its survival and growth. There are a number of ways in which this can be done in an organization
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Contents: Introduction Abstract Steps in market segmentation‚ targeting and positioning Market segmentation Why does segmentation required? Steps in segmentation process Stages of Identifying Market Segments Market Segmentation of Consumer Market ‚ Business Market and international marketing Target market Targeting strategies Evaluating segmentation for targeting Evaluating Market Segments Process of choosing target market Factors to be considered while target market selection Decision
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