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BARILLA SpA (A) Table of Contents Part One: Executive Summary 3 Part Two: Immediate Issue 4 Part Three: Systemic Issues 4 Part Four: Qualitative Analysis 5 Part Five: Alternatives 6 Part Six: Recommendation 8 Part Seven: Recommendations Implementation Plan 9 Part Eight: Monitor and Control 10 Part One: Executive Summary In order to respond to extreme demand variability and incidents of high stock out rates Barilla is currently applying pressure to both its’ manufacturing and logistics
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Market Segmentation Of Pepsi At An International Level The history of Pepsi-Cola starts in 1896 in the town of New Bern in North Carolina‚ USA in a drugstore owned by the pharmacist Caleb Bradham. He came up with many recipes of new drinks to be served at the soda fountain of his drugstore. Brad ham aim was to create a drink both delicious‚ healthy‚ aiding digestion and boosting energy. It would be free of impurities and it should not contain any strong narcotics. Eventually one of his drinks became
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Global Supply Chain Management Barilla SpA Case Discussion Questions 1-a The underlying causes of difficulty that the JITD program was created to solve were stock outs and high levels of inventory. These were both caused by demand uncertainty. There were several inefficiencies due to demand uncertainty; there were long lead times and it was costly for Barilla to try and quickly produce their products. They had poor forecasts due a poor flow of information which led to a bullwhip effect
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Geographic luck theory is that some countries developed faster with the resources they had than others and got more advanced in ways with guns‚ germs‚ and steel‚ therefore were able to obtain much of the world. It gave some people an advantage over others that enabled them to gain wealth‚ power‚ and strength. Geographic luck challenges the traditional explanation of inequality that claims certain races and ethnicities are genetically and culturally superior and inferior. Weaponry is a factor that
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Barilla SpA (A) Case Study: Just-in-Time for Delays The Barilla SpA (Society of Stockholders) was established in 1875. Barilla is considered the largest pasta producer in the world. The company was successful through the years but debt would overwhelm the company and require it to be sold in 1971; however‚ in eight short years the company would be sold back. Giorgio Maggiali‚ the director of logistics‚ struggled to make a change that he considered would take the company to the next level. The Just-in-time-distribution
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Nestle’ Segmentation Segmentation is defined as a group of people that share one or more characteristics. Each market segment is unique and marketing managers decide on various criteria to create their target market(s). They may approach each segment differently‚ after fully understanding the needs‚ lifestyles‚ demographics and personality of the target. Some e.g. of common characteristics are: interests‚ lifestyle‚ age‚ gender‚ etc. Common types of market segmentation include: geographic‚ demographic
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Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs‚ and then designing and implementing strategies to target their needs and desires using media channels and other touch-points that best allow to reach them. Market segments allow companies to create product differentiation strategies to target them. Criteria for segmenting An ideal market segment meets all of the following criteria: * It is possible to measure
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to notice that there are many geographic factors that effect regions across the world. A few of the most noticeable are monsoons and deserts. Over time these factors have altered the relationships between certain regions and benefitted our development in society. However‚ they can be extremely demoralizing as well. Not only is nature disrupted but the way in which people live on a daily basis. We are forced to make changes and adapt to the overwhelming geographic factors. Monsoons are one uncontrollable
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“INTRODUCTION” Geographic Information System (GIS) is a computer based information system used to digitally represent and analyze the geographic features present on the Earth ’s surface and the events (non-spatial attributes linked to the geography under study) that taking place on it. The meaning to represent digitally is to convert analog (smooth line) into a digital form. "Every object present on the Earth can be geo-referenced"‚ is the fundamental key of associating any database to GIS
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