[Type text] TEA INDUSTRY IN INDIA By‚ Snehal Zarekar Abm09024 Tea Industry in India ‚ IIML Page 1 LETTER OF TRANSMITTAL February10‚ 2013 To‚ Prof. M.K. Awasthi (Associate Professor) Indian Institute of Management Lucknow‚ India Sir‚ enclosed is the project report on “Tea Industry in India”‚ which you authorized me to prepare for Agribusiness environment Course in Term 3. Sincerely Yours‚ Ms. Snehal Zarekar Abm09024 TEA INDUSTRY IN INDIA Index
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Market Segmentation and Consumer Profile Segmentation is sometimes referred to as differentiated marketing. Instead of trying to sell just one product to the whole market as in mass marketing‚ different products are targeted at different segments. This is a form of niche marketing. To be effective‚ firms must research and analyses the total market carefully to identify the specific consumer groups or segments that exist within it. Below are some examples of market segmentation: Computer manufacturers
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Loose-leaf tea WHAT IS LOOSE LEAF TEA? Loose leaf tea is steaming hot tea made with leaves. The leaves are loose and not in a teabag. It is known that tea made with loose leaves is much more delicious than tea made with standard teabags. It has a warm‚ intensive aroma and it is famous all around the world. Loose leaf tea in detail: Loose tea leaves contain chemicals and essential oils‚ which are needed for the delightful flavour of tea. When the tea leaves are broken up‚ those oils can
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1.0 Introduction This paper seeks to analyze the role of market segmentation at the Starbucks‚ which has a number of coffee hangout joints and brands that operate under it. 1.1 Brief History Starbucks Cooperation is an international retail establishment that specializes in coffee products with the head-quarter in Seattle‚ US. Starbucks buys high quality coffee beans‚ processes them and sells them to the licensed coffee houses and stores. Every day‚ we go to work hoping to do two
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3.1 Market Segmentation Market segmentation refers to the process of dividing a market into a smaller group of buyers with distinct needs‚ characteristics‚ or behaviors that might require separate marketing strategies or mixes. The marketers of Haagen-Dazs in Malaysia have tried different market segmentation variables to find out the best method to market structure. The characteristics that used are geographic and demographic. 3.1.1 Geographic Segmentation Geographic segmentation divides the
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INTRODUCTION OF SHARE TEA Share Tea Dining Business Corporate was founded in 1992 by Mr. Cheng Kai-Lung and we started off our business with to-go black tea and pearl milk tea drinks. With great comments and feedback from our customers Share Tea was known as good tea. Since then‚ we have expanded our branches all over the world and we have had great success as part of the tea-drinking sector. In 1992‚ the very first shop of Share Tea opened in Taipei City;three years later‚ Share Tea Corporation was
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Marketing Segmentation Collage 1. Introduction Gucci is a brand from Italy. It was established in the year of 1921 by Guccio Gucci. Gucci brand sells several kinds of products which are apparel of women’s wear and man’s wear‚ shoes‚ accessories such as rings‚ bags‚ small leathers goods‚ fine jewelry‚ and many others products. Besides‚ watches is also a best selling products for Gucci brand. Watches of Gucci brand is designed either for women‚ man‚ and also teenagers. 2.0 Market
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The Benefits of Green Tea Green tea originates from Asia. The Asians have bee using Green tea for many different medical reasons for at least 4‚000 years. Green tea is a very good beverage and is suitable for everyone. The reasons for that are‚ it is healthy‚ it contains lots of different medicines that are used for many different health issues‚ and it has a variety of different flavors. Green tea is very helpful to many different disfunctions such as: cancer‚ rheumatoid
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SYNOPSIS On OVERVIEW ON TEA INDYSTRY (INDIA) Submitted in partial fulfillment of the requirement for the award of degree of BACHELOR OF BUSINESS ADMINSTRATION (BBA) AMRAPALI INSTITTUTE (SESSION: 2009-2012) Under the guidance of Submitted By: Mrs. Ritu Tiwari Mohit Prasad Agrawal
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calculated from the experimental data and summarized in Table 4. The dissipation dynamics of trifloxystrobin on green tea leaves followed a first-order rate equation as follows C = 2.5472e-0.245x (r=0.9797) and C = 6.5457e-0.207x (r= 0.9804) with the half-life of 2.83 and 3.34 days for trifloxystrobin at RD and DRD‚ respectively. The half-life of trifloxystrobin in processed tea was 2.74 and 3.63 days respectively for 31.25 and 62.50 g a.i./ha and its dissipation dynamics were C = 5.5593e-0.253x
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