Market Segmentation Of Pepsi At An International Level The history of Pepsi-Cola starts in 1896 in the town of New Bern in North Carolina‚ USA in a drugstore owned by the pharmacist Caleb Bradham. He came up with many recipes of new drinks to be served at the soda fountain of his drugstore. Brad ham aim was to create a drink both delicious‚ healthy‚ aiding digestion and boosting energy. It would be free of impurities and it should not contain any strong narcotics. Eventually one of his drinks became
Premium Marketing Pepsi Coca-Cola
Gunjal Introduction Island Country in South-East Asia Highly urbanized One of major commercial hub Fourth biggest financial centre One of five biggest port Type of Government Singapore is a sovereign republic‚ with a legal system based on the English common law. The Constitution lays down the fundamental principles and basic framework for the three organs of state‚ namely‚ the Executive‚ the Legislative and the Judiciary.
Premium Singapore
The began when Singapore gained its independence and became a republic following an ejection fromMalaysia on 9 August 1965.[1] After the separation‚ the fledgling nation had to become self-sufficient‚ and faced problems including mass unemployment‚ housing shortages and lack of land and natural resources such as petroleum. During Lee Kuan Yew’s term as prime minister from 1959 to 1990‚ his administration curbed unemployment‚ raised the standard of living and implemented a large-scale public housing
Free Malaysia Singapore British Empire
Subscribe to blog Subscribe via RSS 52 Things to do in Singapore before you die Posted by Bryan Choo on Monday‚ 25 November 2013 in Featured Attraction ReviewsFont size: Larger SmallerSubscribe to this entryPrintSome say Singapore is boring. That there isn’t anything to do besides shopping‚ eating‚ movie watching and um... queuing. Why do people spend hours lining up for tyre manufacturer recommended dim sum‚ American donuts and black Japanese cats? They must be really bored to give up their
Premium Singapore
Going by the history of Singapore‚ it is one of the most recently formed nations highly influenced by its neighbors and British colonial holdings. The PAP party‚ as described in the case‚ has been pivotal in shaping Singapore Inc. To better understand the key elements of the Singapore “competitiveness” model‚ identification of major players in the game has been conducted in Exhibit 1. Keeping in mind the history of Singapore and the main players involved‚ the following are the key elements of the
Premium Singapore
Geographic luck theory is that some countries developed faster with the resources they had than others and got more advanced in ways with guns‚ germs‚ and steel‚ therefore were able to obtain much of the world. It gave some people an advantage over others that enabled them to gain wealth‚ power‚ and strength. Geographic luck challenges the traditional explanation of inequality that claims certain races and ethnicities are genetically and culturally superior and inferior. Weaponry is a factor that
Premium United States World War II World War I
Singapore officially known as the Republic of Singapore. Its English name Singapore is derived from the Malay word‚ Singapura‚ where Singa means Lion and Pura means town‚ referring the country as the Lion City. However the recent studies of Singapore indicate that lions have never lived there‚ the beast seen by the founder in the 13th century was most likely a Malayan Tiger. Singapore is a southeast Asian island. Singapore consists of 63 islands‚ including the main island‚ widely known as Singapore
Premium Singapore Malaysia
Singapore could be an alternative for your vacation due to many fun tourist attractions in this country. Singapore has been recorded among foreign tourists as an attractive tourist destination. Singapore has a well-developed tourism industry‚ as a cosmopolitan city that highlight racial and cultural harmony. Cultural differences reflect a rich colonial history and the ethnic Malays‚ Chinese‚ Arab and India. For years considered a business center in Southeast Asia‚ Singapore has a thriving shopping
Premium Singapore Tourism World Tourism Organization
Market segmentation is the process of grouping buyers into different categories on the basis of their common needs‚ desires and requirements. It is the strategy of subdividing the target market into sub-groups of consumers with definable‚ distinct and homogeneous characteristics so that a different marketing programme can be set up for each group. This will result in an enhancement in the satisfaction to the consumers and profit to the marketer. According to Professor Philip Kotler‚ “Market Segmentation
Premium Marketing
Nestle’ Segmentation Segmentation is defined as a group of people that share one or more characteristics. Each market segment is unique and marketing managers decide on various criteria to create their target market(s). They may approach each segment differently‚ after fully understanding the needs‚ lifestyles‚ demographics and personality of the target. Some e.g. of common characteristics are: interests‚ lifestyle‚ age‚ gender‚ etc. Common types of market segmentation include: geographic‚ demographic
Premium Marketing Marketing research Psychographic