Singapore’s casino. Casinos from around the world are graded differently. The first casino in Singapore was built at the Marina Bay Sands. People described the Casino as the building with a boat on top. It is huge and very famous and one of the top casino in Asia‚ one of the most expensive building in the world. Besides the casino‚ people can enjoy other facilities located near the casino like‚ the Singapore Flyers‚ boat ride by the river‚ world-class shows in theaters. There are many shops‚ which sells
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MARKET SEGMENTATION Segmentation factors The significant rise in Singapore’s wine consumption‚ in recent years‚ has lead to the rapid increase in the number of brands looking to enter this seemingly attractive market. In order for Seabrook to gain a competitive advantage and market their Pinot Noir and Shiraz successfully‚ they need to ensure that they effectively segment their potential customers in order to maintain focus‚ save resources and provide measurability. Market segmentation is a useful
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Four bases of segmentation Geographic Collecting and analysing information according to the location of the customer or other data source. Geographic segmentation is often used in marketing‚ since companies selling products and services would like to know where their products are being sold in order to increase advertising and sales efforts there. A local shop such as a local takeaway use geographic segmentation by targeting customers within a 10 mile radius‚ they can do this by posting leaflets
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has never been more important for an airline to have the right public image. If the national flag and perhaps a catchy logo on planes‚ counters and ticket covers were sufficient in the olden days‚ today branding is a science of its own. Half a dozen branding agencies‚ most of them based in London and the USA‚ are fighting not just on behalf of toothpaste or cars but‚ with dogged determination‚ in the aviation industry over budgets worth millions. "The airlines are much more conscious today that branding
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John de Bhal Singapore achieved independence in 1959 due to a lack of British colonial retaliation to the Japanese occupation during World War II. In 1965‚ it achieved independence for a second time as a result of poor leadership within the Federation of Malaysia from both Tunku Abdul Rahman and Lee Kuan Yew. Singapore‚ unlike most other states and nations‚ has achieved independence twice: once in 1959 when it was decolonised by the British;1 then again after it was expelled from the Federation
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Airline Services – Singapore Airlines Singapore Airlines (SIA) has a history of more than 60 years. It grew out of Malayan Airways which began operating scheduled flights between Singapore and Kuala Lumpur in an Airspeed Consul plane in 1st May 1947. 26 years later‚ Malayan Airways‚ which was renamed MSA in 1963‚ split into two: Malaysia Airlines and Singapore Airlines. It is from this moment on that Singapore Airlines commenced its independent operations. Beginning operation with 5 Boeing B707s
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Market segmentation is an integral part of a company’s marketing strategy. It is the process of breaking down a larger target market into smaller‚ more homogeneous groups of customers that you can more efficiently market to. Both consumer-oriented and business-oriented companies should segment customers using one of several common approaches. Demographics Demographic market segmentation is one of the most common approaches to segmenting markets. With this strategy‚ a company simply divides the
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Name: Clara Soo Wen Lin (4) Class: 2E History Holiday SEQ Assignment Question 1(a) Immigrants came to early Singapore due to push factors such as famines and droughts as well as natural disasters and starvation‚ and the desire to seek protection and safety. India was overpopulated and the immigrants faced many droughts and natural disasters in their homeland. After droughts wiped out their crops and resulted in famine‚ many would be forced to find jobs in the city in order to earn
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Singapore Custom: 1. In Singapore‚ the HS CODE of the soy milk drink is 22029020. 2. In general‚ all goods imported into Singapore are subject to Goods and Services Tax (GST) levied at 7% of the CIF value (Cost‚ Insurance and Freight). This is inclusive of all other charges‚ costs and expenses incidental to the sale and delivery of the goods into Singapore. Dutiable goods in Singapore consist of the following 4 broad categories: a. intoxicating liquors‚ b. tobacco products‚ c. motor
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THE FALL OF SINGAPORE SPEECH The Battle of Singapore was fought in South-East Asia during World War II‚ when the Japanese Army was severely underrated. Nobody could have predicted the outcome of the battle that commenced on the 31st of January 1941 and lasted til the 15th of February in 1942. Singapore was a great strategic naval base for the Allied Forces‚ and they anticipated an attack. The British had the numbers‚ but it seems as though the Japanese had the luck. Let me start by telling
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