Segmentation and customer profile. Segmentation is dividing a market into a smaller groups that shared similar needs‚ wants‚ characteristics‚ and behaviours towards the goods and services. (reference). The market segmentation is a must and important to the all oraganizations. This is because each customers have different needs and wants‚ so that by segment the market‚ the organization can identify which customers that can match with their products and services. In Dell‚ the segmentation is a backbone
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Need for segmentation:- The importance of market segmentation results from the fact that the buyers of a product or a service are no homogenous group. Actually‚ every buyer has individual needs‚ preferences‚ resources and behaviors. Since it is virtually impossible to cater for every customer’s individual characteristics‚ marketers group customers to market segments by variables they have in common. These common characteristics allow developing a standardized marketing mix for all customers in this
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Findings Dell started out as a direct seller‚ first using a mail-order system‚ and then taking advantage of the internet to develop an online sales platform. Well before use of the internet went mainstream Dell had begun integrating online order status updates and technical support into their customer-facing operations. By 1997‚ Dell’s internet sales had reached an average of $4 million per day. While most other PCs were sold preconfigured and pre-assembled in retail stores‚ Dell offered superior
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The strategy Dell currently implements is the cost leadership and maximizes the operational efficiency. This strategy is accomplished through the low cost to reach the low price product and service to obtain the larger market share in order to generate more profit. On the other hand‚ Dell attempts their excellent supply chain model to control their inventories in low level and maintain the high quality production. Moreover‚ Dell motivated their employees to be nimble atmosphere to deal with unexpected
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EVOLUTION OF GEOGRAPHICAL INDICATIONS WORLD WIDE Subject: Intellectual Property Law and Management MBLA 303 Submitted to: Ms. Barkha Bhalla Submitted by: Ms. Mansi Bahal 2nd Year- 3rd Semester Roll no. 06 NALSAR University of Law‚ Justice City‚ Shameerpet‚ R.R. District -500078. Table of Contents Introduction3 Overview3 Research Objectives5 Research Methodology…………………………………….………………………………5 Limitations of the Research……………………
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Great geographical discoveries - a popular term geographical discoveries made at the turn of the fifteenth and sixteenth centuries‚ in particular: circumnavigation Cape of Good Hope by Diaz (1488)‚ the discovery of America by Columbus (1492)‚ and then the conquest‚ trip [[Vasco da Gama | to India (1498) and the first trip around the world‚ Magellan (1519-1522). These events triggered a further voyages of discovery and contributed to a significant widening of the geographical horizon of Europeans
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understand the earth and apply geographic knowledge to a multitude of human activities and is the science of the world (GIS‚ 2011). Furthermore‚ many organizations have advanced in his or her organizational practices since the development of the geographical methodology‚ which is a new way of thinking and problem solving that integrates geographic information into how businesses and individuals understand and manage the planet (GIS‚ 2011). History of GIS Layman’s navigational tool of choice was
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SEGMENTATION (Harish pg3) The process of defining and subdividing a large homogenous market in to clearly identifiable segments having similar needs‚ wants or demand characteristics .Its objective is to design a marketing mix that precisely matches the expectation of customers in the targeted markets. Bases for segmentation Geographic segmentation -: Geographic segmentation calls for division of market in to different geographical units such as nations‚ states‚ regions
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1996 profit margin of 5.1% remains constant‚ profits will fund $405 million of the additional assets. Dell would require additional funding of $315 million. 1996 Profit Margin: Net profit/sales = 272 000 000 / 5 296 000 000 = 5.136% 2) The second liability assumption is that liabilities remain at 1996 sales ratios. With this assumption‚ Dell has excess capital of $217 million. This is consistent with the adjusted sustainable growth calculations
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company or business to effectively respond to different customers needs and wants in order to increase sales‚ they make use of market segmentation. Market segmentation as defined by Kerin‚ author of Marketing‚ 10e; involves grouping potential customers who have common needs and will respond similarly to a marketing action. In further elaboration to define segmentation‚ if there is a demographic group of customers who are all on diets and are watching their weight (common needs/desires) and a business
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