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    What Is Psychology?

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    What is psychology? = it is the scientific study of the ‘mental processes’ and behavior What is the mind? = the mind is the means by which people perceive‚ think‚ and feel = mental processes. Behavior is simply what people do. Psychologists study the mind and behavior and anything that influences them‚ including childhood experiences‚ brain activity‚ genetics‚ friends and family‚ cultural norms‚ etc. Psy brings together many other disciplines eg. biology‚ philosophy‚ anthropology‚ computer

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    Human Value

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    Significance of Practices The Problem Much of our knowledge concerns the thoughts and actions of others We often know what people are doing and why they are doing it in the light of propositional attitudes we know that they have. On the basis of known attitudes we Often make reasonable predictions about what people will think or do in this Or that circumstance. Having arranged to meet a friend at a particular time And place it is reasonable for you to expect this friend to be at that place

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    Psychodynamic: 1. According to the psychodynamic model‚ psychologists would postulate that because of Robin’s isolated childhood‚ he had developed crude feelings from insufficient love and compassion while growing up. The fact that Robin’s family neglected him‚ alone‚ is an indispensable sign that is the start of the underlying issue. Psychodynamic theorists hold‚ "Psychological conflicts to be rooted in early parent-child relationships and traumatic experiences" (Comer‚ 2016‚ p. 50). 2. Were you

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    Recognition-By-Components

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    “Describe a theoretical approach whose influence on our understanding of perception has been particularly important‚ and explain your choice.” Recognition-by-components (RBC) theory (Biederman‚ 1987) has greatly influenced our understanding object perception and‚ more specifically‚ recognition. Recognition has been defined by Goldstein (2010) as how humans can categorise objects to give them meaning. RBC suggests that our recognition of objects is dependent on dividing the stimulus into a number

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    Psychology Unit 1

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    1. Nature of Psychology Role of a psychologist – Psychology is the scientific study of behaviour and mental process in humans. Psychologists seek to understand thoughts‚ feelings and behaviour and the factors that underlie their development and influence them. What does behaviour and mental processes mean? Term behaviour refers to any observable action made by a living person. The term mental processes refers to an individual’s thoughts and feelings that are personal and cannot be directly observed

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    History of Social Psychology

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    THE HISTORY OF SOCIAL PSYCHOLOGY As a scientific discipline‚ social psychology is only a bit older than one hundred years‚ with most of the growth occurring during the past five decades (McGarty & Haslam‚ 1997). By most standards‚ social psychology is a relatively young science. In discussing the discipline’s history‚ it should be noted that there are two social psychologies‚ one in psychology and the other in sociology‚ with the larger of the two being the psychological branch (Jones‚ 1998)

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    Consumer Behaviour Theories

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    Lecture 1 – introduction Role theory (the perspective that much of consumer behaviour resembles action in a play) • Each consumer has lines‚ props and costumes that are necessary to a good performance. Since people act out many different roles they may modify their consumption decisions according the particular play they are in at the times. The criteria that they use to evaluate products and services in one of their roles may be quite different from those used in another role. • Another way

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    Design Elements & Principles

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    Design Elements & Principles I. Introduction Certain web sites seize users’ sights more easily‚ while others don’t. Why? Sometimes we have to remark our opinion about likes or dislikes of web sites‚ and it is easy to say just “I like this‚ or I don’t like that…” But if we are asked to answer the question why‚ then it is very difficult to find out the reason. Which factors do influence on someone to have a certain attitude toward a web page? There may be very many reasons related to it‚ but

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    Xerox Analysis

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    Establishing competitive advantage in today’s marketplace has taken on proportions of mythic importance given that today’s competitors may arise from any region and in many forms. The Value Chain Value chain analysis is to business management what Gestalt Theory is to psychology‚ and in this respect‚ by dissecting the interoperability of its departments in terms of value-added benefits Xerox can determine that some parts of the whole are not as useful or necessary as previously thought (“Value”). Xerox’s

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    a hero and how one becomes a hero? I. Characteristics of a hero I have identified three main characteristics of a hero and these are courage‚ perseverance and decisiveness. Miriam Polster wrote in her article "Eve’s Daughter" published by Gestalt Journal Press in 2001‚ the Five Shared Characteristic of Heroism and identified courage as one of the most particular trait of being a hero. To quote‚ “It is almost redundant to say that heroism requires courage‚ both physical and mental; personal

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