Kulturdimensjonene – Hofstede‚ Trompenaars‚ E.T. Hall og Gesteland Geert Hofstede 1. Individualism vs. Collectivism Individualism = kan defineres som preferanse for løst sosialt nettverk‚ der individene forutsettes å kunne ta vare på seg selv og sin nære familie. Hvis man blir krenket i et individualistisk samfunn leder dette til skyld og tap av ære/respekt. Det er ofte regler mot at det skal være flere av samme familie i en bedrift. Tyskland kan bli ansett som et individualistisk
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{draw:rect} {draw:rect} 000579613; 000573398; 000573202; 000583118;000527971 {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} Managing Across Cultures- Group Report on Case Study Analysis of Alcatel-Lucent BY TEAM: Meenak*shi Mukherjee* 000579613 Carlos Andres Serna 000583118 Quasirat Hasnat 000573202 Sangeet Premkumar 000573398 Imran Shahzad 000527971 Executive Summary
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Cross Cultural Communication Issues in International Business Executive Summary Aims and Objectives A research is not just the study of facts and figures; it is rather a systematic investigation of facts to answer various questions that has been unanswered. It is a systematic quest to identify unexplored areas and answer unanswered questions with supporting evidences and facts (Goddard & Melville‚ 2006). Research is also a never-ending process; one research leads to another one. There
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Bibliography: FERRARO‚ G‚ (2000)‚ The Cultural Dimension of International Business‚ 4th EDITION‚ PRENTICE HALL‚ NEW JERSEY GESTELAND‚ R‚ (2002)‚ Cross Cultural Business Behavior: Marketing‚ Negotiating‚ Sourcing‚ and Managing Across Cultures‚ 3rd EDITION‚ COPENHAGEN BUSINESS SCHOOL PRESS‚ COPENHAGEN HOFSTEDE‚ G‚ (2001)‚ Cultural Consequences: Comparing Values‚ Behaviors‚ Institutions
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Cross-Cultural Issues in Marketing Communications: An Anthropological Perspective of International Business Kathy Tian Beijing Foreign Studies University Luis Borges Saint Xavier University Cultural factors have long been known to influence the communication and success potential of competition in conducting international business. Cultural awareness shapes how business firms behave in cross-culturally reflected international markets. It is broadly recognized that cultural factors act as invisible
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1. Introduction The aim of this report is to analyze ‘IKEA’ as a company and produce a tactical plan. To make an evaluation on the international marketing activities of the IKEA through the use of various marketing techniques including PEST and SWOT analysis and will conduct critical analysis of the existing international marketing strategies and issues facing ‘IKEA’ and how they can enter into India and Indian market‚ and will discuss about possible recommendations and solutions that
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144‚ p. 147. Rousse‚ M. J. & S.: Business Communications‚ A Cultural and Strategic Approach‚ Thomson Learning‚ 1.ed. (2002)‚ p. 38-39‚ p. 254-263‚ p. 268-270Schein E. H.: Organizational Culture and Leadership (2004)‚ 3.ed. p.7-9. P.119‚ p. 145. Gesteland‚ R.R.: Cross-Cultural Business Behaviour‚ Negotiating‚ Selling‚ Sourcing and Managing Across Cultures‚ 4.ed. (2005)‚ p. 251-255 and p. 290-294Kingston‚ J.: Japan in Transformation‚ 1952-2000‚ Pearson Education Limited (2001)‚ pp.1-7‚ p. 41Hall‚ B:
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The Inditex Group | Spain’s Global Competitiveness | | | | 10/15/2011 | | Company Overview Inditex Group‚ headquartered in Al Coruna‚ Spain‚ is one of the world’s largest fashion retail companies. Amancio Ortega Gaona found Inditex in 1963. The group is made up of over 100 companies operating in textile design‚ manufacturing and distribution. It owns eight retail fashion stores including Zara‚ Zara Homes‚ Pull & Bear‚ Msssimo Dutti‚ Bershka‚ Stradivarius‚ Oysho and
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BO6201 - IBO - Culture & IHRM • Culture and its importance in international business – National‚ organisational and industry cultures – Dimensions of culture – Cross cultural negotiations • International HRM – Its roles – Ex-pats‚ locals and TCNs © Chris Davison 22 Oct 2014 Chris Davison c.davison@kingston.ac.uk tel: +44 7910 764 758 slide 1 Globalisation is leading to . . . • Physical mobility – Dramatically increased flows and mobility of international talent • Short- vs long-term • Self-
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Egan‚ J. (1998) Rethinking Construction‚ DETR‚ London. Fellows‚ R. and Liu‚ A. (1999) Research Methods for Construction‚ Blackwell Science‚ Oxford. Fellows‚ R. and Seymour‚ D.E. (eds) (2002) Perspectives on Culture in Construction‚ CIB Report‚ 275. Gesteland‚ R.R. (1999) Cross-cultural Business Behavior: marketing‚ negotiating‚ and managing across cultures‚ Copenhagen Business School Press‚ Copenhagen. Graves‚ D. (1986) Corporate Culture – Diagnosis and Change‚ Francis Pinter‚ London. Hagberg‚ R. and
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