GET INSIDE THE LIVES OF YOUR CUSTOMERS In the article „Get inside the lives of your customers" the author Patrica B. Seybold is talking about Customer Scenario Design methodology‚ which helps companies to determine what their customers want from them and how to deliver it. She says that many companies have quite narrow viewpoints‚ focusing on fine-tuning their own offerings that they have failed to see how those products or services fit into the „real lives” of their customers. By this way companies
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Review: Get inside the Lives of Your Customers: The core of marketing is to satisfy customers’ needs and wants. Recently‚ consumers’ wants has become increasingly important in terms of developing corporate and marketing strategies (Simonson‚ 1993). In addition‚ previous research shows‚ high customer satisfaction and loyalty towards a brand lead to continuous relationships and future purchases (Morgan & Hunt‚ 1994; Waterson‚ 2003). In the article ‘Get inside the lives of your customer’‚ Seybold
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of Psychological Science Adam D. Galinsky‚ William W. Maddux‚ Debra Gilin‚ and Judith B. White Why It Pays to Get Inside the Head of Your Opponent The Differential Effects of Perspective Taking and Empathy in Negotiations July 16‚ 2007 Revision Accepted November 27‚ 2007 Volume 19 Number 4 Pages 378 -384 The article “Why It Pays to Get Inside the Head of Your Opponent” looks at the effects of two social competencies in negotiations. Perspective taking and empathy are the two
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Hug Your Customer Jessica Gallentine By: Jack Mitchell Published by: Hyperion Copyright: 2003 Pages: 271 There are eight parts to this book they are: Hugging 101: the principles of passionate customer service From three suits to three thousand: evolving a hugging organization The big secret: how to hire and retain great associates Olive doesn ’t work here anymore: you can ’t compete with technology Game day: It ’s about playing to win The formula: have an economic
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KNOW YOUR CUSTOMER (KYC) NORMS / ANTI-MONEY LAUNDERING (AML) STANDARDS (RECENT UPDATES) Shell Bank: Shell Bank is a bank which is incorporated in a country where it has no physical presence and is unaffiliated to any regulated financial group. Shell banks are not permitted to operate in India. Banks should refuse to enter into a correspondent relationship with a ’shell bank’ Money mules: “Money mules” can be used to launder the
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“DONT DREAM YOUR LIFE‚ LIVE YOUR DREAMS.” - People tend to dream always without executing effort from it. Because of that‚ we just dream of the life we want to be. But if we put our dreams in action‚ we can start to live our dreams and can achieve it in the right time. We should invest our time doing things that we can gain something good from it. We should not make our life just a dream and be lenient to make it miserable. Our dreams are our foundations of tomorrow. We should start to do things
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NOTES - PLEASE READ BEFORE FILLING UP THE FORM 1. This Application Form is meant to enable a person to comply with the client identification programme laid down by the Prevention of Money Laundering Act‚ 2002 (PMLA) hereinafter referred to as Know Your Client (KYC) requirements. It is for use by INDIVIDUALS only. A separate form is provided for non-individual entities such as Hindu Undivided Family (HUF)‚ Corporates‚ Trusts‚ Societies‚ etc. This form is not an Investment Application Form‚ and is
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“Living your life to the fullest” takes nothing more than stepping out of your comfort zone and living your dreams. Unfortunately‚ a large portion of society struggles with this concept‚ for they are fearful of losing an unfounded sense of security they have found through building mental boundaries around themselves. Many people search for relief‚ turning to songs and blogs with messages pertaining to their troubles. Messages‚ such as living your life to the fullest‚ tend to
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Personal Goal Setting - Planning to Live Your Life Your Way How to Use Tool: Goal setting is a formal process for personal planning. By setting goals on a routine basis you decide what you want to achieve‚ and then step-by-step move towards the achievement of these goals. The process of setting goals and targets allows you to choose where you want to go in life. By knowing precisely what you want to achieve‚ you know what you have to concentrate on to do it. You also know what is merely a distraction
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Need Cash? Look inside your company This article was very interesting to read and brought to my attention several issues. Following the world financial crisis‚ a common scenario in today’s business world sees organizations always struggling for capital. However‚ with the ability to better manage their internal policies and processes‚ organizations may discover that considerable cash flow can be unlocked while making significant difference between failure and survival. The authors highlight six
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