A PROJECT REPORT ON “DESIGN AND LAYOUT OF A RETAIL STORE” IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF MASTERS IN MANAGEMENT STUDIES UNIVERSITY OF MUMBAI VIVEKANAND EDUCATION SOCIETY’S INSTITUTE OF MANAGEMENT STUDIES & RESEARCH. UNDER THE GUIDANCE OF: PROF. E. LAKSHMINARAYAN PREPARED BY: DINESH GURNASINGHANI SPECIALIZATION: MARKETING MMS (2010-2012) DECLARATION I‚ Dinesh S. Gurnasinghani‚ student of MMS at Vivekanand Education Society’s
Premium Retailing
What are the implications of perception on retail store layout and ambiance? Fully explain why you think this is important to consider Shopping in a retail store is being widely practiced everywhere for ages. But due to recent technology booms‚ the popularity of online shopping has been growing at a fast pace‚ and attracting more and more shoppers to shop online. This is not because the Internet has conquered the market. It is due to the fact that modern-day shoppers are going for alternative
Premium Retailing
----A STORE FOR YOU The name of the store is Sonics A store for you. This store sells many different kinds of things such as clothes‚ accessories‚ shoes and many more things. The target market of this store is: that it sells to all age groups (from newborn to older people) and all genders. Product and Service Management The sales are located at the back of the store. It is in the back because people have to go through the entire store to get to the
Premium Marketing Sales Customer service
Date of submission: 20-09-2012 RETAIL LOCATION Location is the most important ingredient for any business that relies on customers. It is also one of the most difficult to plan for completely. Location decisions can be complex‚ costs can be quite high‚ there is often little flexibility once a location has been chosen‚ and the attributes of location have a strong impact on a retailer’s overall strategy. In India‚ most retailers prefer to own the property rather than avail of the desired property
Premium Retailing Shopping mall
Chapter 6 Objectives of a Good Store Design - Design should be consistent with retailers image and strategy - Design should positively influence consumer behavior - Design should consider costs vs. value - Design should be flexible - Design should meet legal requirement Store Layout - Layout should entice customers to move around and shop the store - Good layouts can: increase store traffic‚ drive sales and build store loyalty. - If the layout is too complex- customers may find it difficult
Premium Point of sale NCR Corporation
MATERIAL MANAGEMENT STORES LAYOUT AND PRINCIPLES OF STORES BY – CHANDNI BHATT (283009) ARBAAZ KHAN (283019) INDRANEIL MUKERJEE (283035) HARITHA SINGH (283054) STORES LAYOUT AND PRINCIPLES OF STORES INTRODUCTION- STORES LAYOUT AND DESIGN It means the design of a store’s interior to encourage people to enter the store and expose them to the maximum variety of merchandise within the space available. For example‚ some stores have the fresh fruit and vegetable
Premium Retailing Technical drawing Department store
PROJECT REPORT ON: RETAIL SUBJECT : MANAGERIAL COMPETENCY AND CAREER DEVELOPMENT PURPOSE : To provide the industry scenario of retail sector And
Premium Retailing Shopping mall
Retail Stores Amanda A Severing BUS 235 June 2‚ 2013 Matthew Hufnagel Retail Stores Over the weekend I visited a Target store near my home‚ they sell a wide variety of home goods‚ clothing‚ toys and other miscellaneous items. This Target is about 2 miles from my home‚ it is in Sugarcreek‚ Ohio and is very accessible to my home. I did what I like to call “people watching” while I was there to survey the types of people the shopped there. There truly was a plethora of people there‚ not
Premium Target Corporation Department store Wal-Mart
Chapter 13 – Store Layout and Design I. Introduction to Store Layout Management. Retailers can use the retail store itself to initiate and continue their relationship with customers. A. The store itself (e.g.‚ its layout) has the potential to overcome many of the negative attitudes/emotions customers may carry as they enter a retailer’s store. 1. 2. In fact‚ no other variable in the retailing mix influences the consumer ’s initial perception as much as the retailer ’s store itself. The two
Premium Retailing
Store Layout and Design Traditional Medical store Vs. Med-Plus Submitted To: Contents 1. Introduction In most developed countries‚ the drug stores are housed within bigger shops like Walgreens‚ CVS Pharmacy etc. where there’s separation of prescription medicines and Over-The-Counter (OTC) drugs. OTC drugs can be purchased without prescription whereas medicines like antibiotics require prescription and is issued only upon prescription. In India‚ both OTC and prescription medicines
Premium Pharmacy Pharmacist Pharmacology