Marketing Management II Market Plan Company: P&G Product Category: Laundry Detergent Submitted to: Dr. S. R. Singhvi Section A; Group 2 1. 2. 3. 4. 5. Amlan Pati (07) Daman Bir Singh (22) Rajat Gupta (43) Shishir Shukla (47) Tanuj Goyal (56) Market Plan for P&G Detergents CONTENTS I. II. III. IV. V. VI. VII. VIII. IX. X. XI. XII. XIII. XIV. XV. Executive Summary………………………………………………………………...……….2 Segmentation‚ Target Market and positioning….....................................
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Surf Excel‚ launched in 1954‚ is one of the oldest detergent powders in India and Pakistan. Initially‚ the brand was positioned on the clean proposition of “washes whitest”. However‚ with the emergence of numerous local detergent manufacturers and the entry of other global brands‚ Surf Excel underwent various changes in its Brand Communication; from ’lalitaji’ to ’dhoondte reh jaaoge’ to ’jaise bhi daag ho‚ surf excel hai na’‚ and is today communicated on the platform of ’Dhaag achcha hai’. This
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Discussion The main purpose of this lab was to synthesize four soaps and two detergents and determine which one would be the best for an environmental group to use in the event of an oil spill.1 To complete this task‚ five subgoals had to be achieved first. To find the solubility of the fats‚ oils‚ soaps‚ and detergents‚ each of them were placed into different solvents to see if they dissolved. None of the oils and fats were soluble in water (H2O)‚ sodium hydroxide (NaOH)‚ or hydrochloric acid
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1 Chapter 1 THE PROBLEM Introduction This study about Moringa Oleifera enables the creation of a new homemade detergent and its target to clean fabric and furniture. This study will prove that even vegetables like Malunggay can also be used as house cleaners. This study will try to improve the cleaning powers of the other commercial detergents by adding malunggay extract to it. It will prove that the power of malunggay is not limited and this will prove people wrong. They think malunggay
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ALCANTARA NATIONAL High SCHOOL Alcantara‚ Romblon TOMATO FRUITS (Lycopersicon Esculentum) AS CALLUS REMOVER A SCIENCE INVESTIGATORY PROJECT BY: JACQUELINE M. GALARIO III-SSC S.Y. 2012-2013 CHAPTER I THE PROBLEM AND ITS BACKGROUND INTRODUCTION: Tomato fruits are any fruit of the numerous cultivated varieties of Solanum Lycopersicum (formerly Lycopersicon Esculentum)‚ a plant of the nightshade family (Solanaceae); this fruit vary in diameter from 1.5 to 7.5 cm. or more and are usually red‚ scarlet
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WASHING DETERGENTS Summary of Module 1 INDUSTRY OVERVIEW Washing powders and detergents are considered to be an important part of personal and home care product lines. The local detergent industry in Pakistan has flourished significantly over time and is still on the path diversification and development. During the periods of 1980s till the end of 90s‚ detergent bars had the major market share‚ in most of the market segments. The detergent powders through their extensive marketing campaigns
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Soaps and Detergents STSE Report Many people make the mistake of thinking that soap is just something that cleans their bodies‚ clothes and dishes‚ but little do they know that there is so much more. For instance soap has been used since the ancient times and where made popular in Italy and Spain during the 8th century and by the end of the 13th century it was also available in France. In 1783‚ a Swedish chemist accidentally made the reaction that happens in today’s boiling process of making soap
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consumer-goods companies. Some 99 percent of all U.S. households use at least one of P&G’s over 300 brands‚ and the typical household regularly buys and uses from one to two dozen P&G brands. P&G sells multiple brands of laundry detergent‚ bath soap‚ shampoo‚ dishwashing detergent‚ tissues and paper towels‚ deodorant‚ fabric softener‚ cosmetics‚ and disposable diapers worldwide. Moreover‚ P&G has many additional brands in each category for different international markets. For example‚ brands unique to
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locked into the use of one or two categories of products‚ therefore companies have to expand their brands to fit into the lives of consumers. People are unique and so are the preferences of their needs and wants. A basic product such as laundry detergent that so many consumers use on a continuing basis can be affected solely by the consumer. There are many factors that influence consumer purchases‚ psychological and social being the main facts. Everything from motives‚ perception and attitudes
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if it doesn’t work‚ right – and now‚ my team is going to this year’s Super Bowl. Even if your team is not headed to the Super Bowl‚ you too‚ probably have a lucky shirt. Washing your lucky t-shirt in the best temperature‚ using a certain type of detergent‚ and knowing specific drying techniques can extend the life of your lucky t-shirt for game day. I have been washing clothes for over thirty years. Wow‚ I guess that almost says it all. As they say‚ practice makes perfect‚ and I have had a lot
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