Executive Summary Unilever is assessing whether to enter the low-income NE market. Our analysis shows that there is a profitable opportunity to offer detergent powder to low-income customers living in Northeast Brazil and capture market share in a high-margin‚ high-growth market. We recommend that the firm keeps the existing brands but deploy a horizontal extension of the Campeiro brand - adding better scent / softness and utilizing specialty distribution network‚ thereby marginalizing Invicto
Premium Brand Brand management Brand equity
1st July 1957. From this year onwards till date the factory has never looked back and it has achieved growth and development in production‚ sales and profits. The initially named Government Soap Factory was renamed as Karnataka Soaps and Detergents Ltd on 1st October 1980& its trademark is “SHARABHA”‚ The Company is a leading sandalwood soap manufacturer in the country‚ and they have demand for their products in both domestic as well as international market. The main objective of the
Premium Karnataka Essential oil Perfume
IBM 2012 Introduction The Britain’s larger producer of household detergents‚ Uniwhite‚ launched its first product ten years ago. It was an new lye called Miracle and able to wash at 40°C. That launch was great for Uniwhite‚ the “Miracle” happened to help poor and laborious housewives! That was a success‚ which brings steadily to the producer a 51% share of the household detergents market and to the market leading. Few times later‚ energy savings became important for the
Premium Enzyme Marketing Stock market
Infection Control Procedures Section 1 The need to wear disposable gloves and aprons when dealing with blood and bodily waste where possible. Staff should report personal illness and exclude themselves from work if suffering with something infectious (not and excuse to ill inform the setting and take time off as in correctly informing the setting could result in the setting incorrectly informing the parents/carers and Environmental Health where necessary. Staff to have up to date immunisation
Premium Hygiene Soap Cleanliness
Meycauayan‚ Bulacan last May 21-25‚ 2012. 4. Passers joined the closing exercises held at Miss Earth Park‚ Candaba‚ Pampanga last June 16‚ 2012. 5. Organized and managed a livelihood project on Fabric Conditioner‚ Dishwashing Liquid‚ Detergent Powder and Hand Soap Liquid last June 23‚ 2012. Participants were provided with the needed materials. They were also given free snacks. 6. Offer A & E review to learners who will take the test on October 21‚ 2012. Venues are Anao Elementary
Premium Soap Bulacan High school
INTRODUCTION OF FMCG INDUSTRY FMCG’s or fast moving consumer goods are the products which are frequently purchased by consumers including toiletries‚ soaps‚ cosmetics‚ teeth cleaning products‚ shaving products‚ detergents‚ other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ plastic goods etc. They are such items which are consumed daily or become necessity for human being. Everyone needs toothpaste as soon as they get up to washing their hand from soap after having their
Premium Brand Marketing Laundry detergent
distribution network which most of the sales force and distribution network which P&GG acquired from Godrej soaps. 3. The soap brands of Godrej which had been licensed to P&G would revert to Godrej soaps. 4. P&G would retain the detergent and scourer brands it had brought from Godrej. Godrej gave the following explanations for the breakup of the joint venture. It would enable both the companies to pursue the business opportunities thrown open by liberalization. Strangely‚ the reasoning
Premium Soap English-language films Marketing
BEFORE AFTER LIFEBUOY’S REPOSITIONING STRATEGY: Lifebuoy soap is a very old brand of bath soap in India‚ Life Buoy is an anti bacterial soap and in the beginning it positioned itself on its antibacterial qualities‚ lifebuoy gained a number of customers with this positioning‚ but then there comes the competition with the Dettol soap.. All this put Lifebuoy out of lime light and to survive in market‚ Lifebuoy positioned itself on price it became low price antibacterial soap. This strategy
Premium Unilever Soap Health
Final Solutions is a stage play in three acts .The play opens with a kind of flashback scene. In this scene we see and hear a fifteen year-old bride Daksha reading out what she had written in her diary. This flashback goes back to the late 1940. Here we simultaneously see and hear Daksha as she has passed nearly fifty years. In the present she is the grandmother known by the name Hardika. Also on the stage‚ perhaps at the back are present the mob. They were carrying sticks with a Hindu and Muslim
Premium Past Anmol Ghadi Memory
Chic Soap You are asked to help formulate the IMC approach for the entrepreneur starting Chic Soap. The concept behind Chic Soap is simple; it sets out to incorporate fashionable perfumes such as Obsession‚ Raffinee and Opium into a high quality white soap base. The product would then be packaged using the logo of the perfume plus a Chic Soap common background. The advantages for the perfume supplier are: a guaranteed outlet for its perfumes at full retail prices; and a low cost trial route for
Premium Marketing Perfume Salary