Course code GRAV009 Course title Advanced Topics in International Marketing Type of course Compulsory Level of course Graduate Department in charge Graduate school Year of study 1 Semester 2 Number of credits 6 ECTS; 36 hours of class work‚ 126 hours of self-study Lecturer Prof. Dr. Hemant Merchant Email of the lecturer hemant.merchant@yahoo.com Prerequisites Marketing‚ International Marketing; Programme requirements (pre-reading)
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Executive Summary Team 2 has researched and completed a comparative analysis of Mattel’s supply chain design and related costs with that of its major competitor Hasbro and the toy industry. What follows‚ is a brief background of Mattel’s traditional (non-electronic game) sector‚ its key competitors and Mattel’s use of supply chain management concepts in addressing the competitive landscape to gain a competitive advantage. The global toy and game market grew by 7.2% in 2007 with a value of $106.1
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Long Range Planning 43 (2010) 195e215 http://www.elsevier.com/locate/lrp From Strategy to Business Models and onto Tactics Ramon Casadesus-Masanell and Joan Enric Ricart Strategy scholars have used the notion of the Business Model to refer to the ‘logic of the firm’ e how it operates and creates value for its stakeholders. On the surface‚ this notion appears to be similar to that of strategy. We present a conceptual framework to separate and relate the concepts of strategy and business
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Evaluación Estratégica de Proyectos "Caso Nucor" _Evaluación Tradicional y Estratégica de Proyectos._ INDICE 21. OBJETIVOS DEL INFORME 2. ANTECEDENTES DE NUCOR 2 3. EVALUACIÓN TRADICIONAL 2 3.1. ANÁLISIS DE SENSIBILIDAD EVALUACIÓN TRADICIONAL. 4 4. EVALUACIÓN ESTRATÉGICA. 5 4.1. ÁRBOL DE DECISIONES 6 4.2. ANÁLISIS DE SENSIBILIDAD EVALUACIÓN ESTRATÉGICA. 6 5. ANÁLISIS DE RESULTADOS 7 6. CONCLUSIONES/RECOMENDACIONES. 9 7. REFERENCIAS 10 8. ANEXOS: 11 8.1. FLUJO DE CAJA PLANTA 1 11 8
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early sales”‚ Operations Research‚ Vol. 44 No. 1‚ pp. 87-99. Forrester‚ J.W. (1961)‚ Industrial Dynamics‚ MIT Press‚ Cambridge‚ MA. Frazelle‚ E.H. (2002)‚ Supply Chain Strategy: The Logistics of Supply Chain Management‚ MacGraw-Hill‚ New York‚ NY. Ghemawat‚ P. and Nueno‚ J.L. (2006)‚ Zara: Fast Fashion‚ HBS 703-497‚ Harvard Business School‚ Boston‚ MA‚ available at: http://harvardbusinessonline.hbsp.harvard.edu (accessed 5 March‚ 2009). Greasley‚ A. (2005)‚ “Using system dynamics in a discrete-event
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References: AmosWEB. (2001). AmosWEB is Economics: Encyclonomic WEB*pedia. Retrieved March 2011‚ from AmosWEB: http://www.amosweb.com/cgi-bin/awb_nav.pl?s=wpd&c=dsp&k=monopolistic+competition Ghemawat‚ P.‚ & Nueno‚ J. L. (2003). ZARA: Fast Fashion. Harvard Business School .
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Marketing Plan [Yizhi Gao] [Donald Willis] 2013/2/28 i. Executive Summary This paper takes into account the marketing endeavors of one of the most renowned clothing brands in the world‚ and taking into account these accounting specifications‚ a marketing plan shall be devised to seek the viability of this brand in the region of Dallas‚ Texas‚ based on different forums and researchers. With the complications‚ with respect to the clutters‚ gaining toll in the marketing domain of the world
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A Resilient Architecture for Automated Fault Tolerance in Virtualized Data Centers Wai-Leong Yeow‚ C´ dric Westphal‚ e and Ulas C. Kozat ¸ DoCoMo USA Labs‚ 3240 Hillview Ave‚ Palo Alto‚ CA 94304‚ USA e-mail: wlyeow@ieee.org‚ {cwestphal‚kozat}@docomolabs-usa.com Abstract—Virtualization is a key enabler to autonomic management of hosted services in data centers. We show that it can be used to manage reliability of these virtual entities with virtual backups. An architecture is proposed to autonomously
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of institutional distance and experience. Journal of Management 33‚ 84–110. Gerpott‚ T.‚ Jakopin‚ N.‚ 2008. Determinants of mobile network operators ’ choice of cross-border entry modes. International Journal of Mobile Communications 6‚ 177–198. Ghemawat‚ P.‚ 2003. Semiglobalization and international business strategy. Journal of International Business Studies 34‚ 138–152. Goerzen‚ A.‚ Makino‚ S.‚ 2007. Multinational corporation internationalization in the service sector: a study of Japanese trading
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Airconditioner Industry in India — Presentation Transcript * 1. AIRCONDITIONER INDUSTRY ANALYSIS Subject: Business StrategyIndustry: Consumer Durable(Air Conditioner) Company: Bluestar Haresh Ashar(01) Prashant Arekar(19) Narayanan Palani(09) Devina Deshmukh(02) * 2. INDUSTRY ANALYSIS CONSUMER DURABLES • Consumer durables Sector can be classified as follows: – Consumer Electronics includes VCD/DVD‚ home theatre‚ music players‚ colour television‚ cameras‚ camcorders‚ portable audio‚ etc – White
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