Internet Adoption Strategy: Who Do SMEs Listen To? * Binder‚ Jean (March 2008) “Trompenaars ’ dimensions.” * Daft & Lewin (1993) Organizational Culture and structure * Gesteland‚ Richard R. (2002) “Cross-Cultural Business Behavior: Marketing‚ * Ghemawat‚ Pankaj “National Cultural Differences and Multinational Business” Negotiating‚ Sourcing and Managing Across Cultures.” * Gutterman‚ Alan S.‚ “Trompenaars’ and Hampden-Turner’s Seven Dimensions of Culture * Håkansson‚ Håkan (1987): Industrial
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langId=110&storeId=10151&includeName=HBCustomerServiceArticles/abouthomebase.htm (Accessed: 12.11.12). • Baker‚ M. (1992) Marketing Strategy and Management‚ London: Macmillan. • Freeman‚ R. (1984) Strategic Management: A Stakeholder Approach‚ Boston: Pitman. • Ghemawat‚ P.‚ Collis‚ D.‚ Pisano‚ G. and Rivkin‚ J. (2001) Strategy and the Business Landscape: Core Concepts‚ Upper Saddle River: Pearson Education. • Gordon‚ P. J. 1997. Ten strategic audit questions. Business Horizons. [online]. 40 (5). Available from:
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Bibliography: David‚ F. (2013). Strategic Management: Concepts and Cases. New Jersey: Pearson International Edition. Ghemawat‚ P.‚ & Nueno‚ J. L. (2012). ZARA: Fast Fashion. Harvard Business Journal ‚ 1-35. Inditex. (2013‚ September 18). Inditex’s net sales rise 6% to 7.7 billion euros. Retrieved November 28‚ 2013‚ from Inditex: http://www.inditex.com/en/press/press_releases/extend/00001019
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www.hbr.org Studies of corporate performance reveal a growing link between certain kinds of technology investments and intensifying competitiveness. Investing in the IT That Makes a Competitive Difference by Andrew McAfee and Erik Brynjolfsson Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 Investing in the IT That Makes a Competitive Difference 11 Further Reading A list of related materials
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------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- UNIVERSITY COLLEGE DUBLIN ------------------------------------------------- NATIONAL UNIVERSITY OF IRELAND‚ DUBLIN ------------------------------------------------- ------------------------------------------------- -------------------------------------------------
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References: Proceedings of the ACM SIGMOD Conference. (2013) 2 Technical report‚ McKinsey Global Institute (2011) http://www.mckinsey.com/insights/mgi/research/technology_ and_innovation/big_data_the_next_frontier_for_innovation. 5. Dean‚ J.‚ Ghemawat‚ S.: MapReduce: Simplified Data Processing on Large Clusters. Communications of the ACM 51(1) (2008) 107–113 8 (2010) 1–10 7 Proceedings of the VLDB Endowment 2(2) (2009) 1626–1629 8 Communications in Computer and Information Science. Springer Berlin
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Lifetime Contributions to Marketing Strategy Research‚” http://ama-academics.community zero.com/elmar?go = t990773 Financial Times (2005). The big gamble: Airbus rolls out its new weapon in its battle with Boeing. Financial Times (January 17)‚ p. 11. Ghemawat‚ P. (1991). Commitment: The dynamic of strategy. New York: Free Press. Ghoshal‚ S. (1987). Global strategy: an organizing framework. Strategic Management Journal‚ 8‚ 425–440. Gundlach‚ G. T. (2007). The American Marketing Association’s 2004 definition
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Satisfaction and Stock Prices: High Returns‚ Low Risk‚” Journal of Marketing‚ 70 (January)‚ 3–14. Garrett‚ Bernard and Aneel Karnani (2010)‚ “Challenges in Marketing Socially Useful Goods to the Poor‚” California Management Review‚ 52 (4)‚ 29–47. Ghemawat‚ Pankaj (2001)‚ “Distance Still Matters: The Hard Reality of Global Expansion‚” Harvard Business Review‚ 79 (September)‚ 3–11. Gu‚ Flora F.‚ Kineta Hung‚ and David K. Tse (2008)‚ “When Does Guanxi Matter? Issues of Capitalization and Its Dark Side
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Publications Academic Programs Course Content and Instructional Materials Home | Publications and Academic Resources | Publications Printable Version Globalization/Localization in International Marketing Article Abstracts Waterfalls or Sprinklers The Regional Solution The Forgotten Strategy Travellers tales Globally challenged Marketing Mix and the Internet Cross-border Collaboration Localizing the global Choosing Between Globalization and Localization Adapting Export Business
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executives and business academics‚ emphasizing that firms exist to serve their shareholders. ’Numerous colleagues and friends have helped me to clarify my thinking on the points discussed in this article‚ including Bob Dolan‚ Alexander Dyck Pankaj Ghemawat‚ Robert E. Grady‚Tom McCraw‚ Cynthia Montgomery‚ David Moss‚ Kash Rangan‚ Julio Rotemberg‚ Bruce Scott‚ Deb Span Richard Tedlow‚ Dick Vieton Lou Wells‚ and Steve Wheelwright. I am indebted‚ as well‚ to John Sawhill and his colleagues at The Nature
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