INTERNATIONALISATION OF THE SPANISH FASHION BRAND ZARA Carmen Lopez Ying Fan Brunel Business School Journal of Fashion Marketing and Management (2009)‚ 13:2‚ 279-296 INTRODUCTION Zara is one of the world’s most successful fashion retailers operating in 59 countries. However‚ there is little research about the firm in English as the majority of publications have been written in Spanish. This paper seeks to address this gap in the literature by examining the internationalisation process
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Strategic Management Evolution‚ 1985 – 2002: Controversies over Accounting Profitability Modern concept of Strategic Management started in the 50’s at Harvard Business School(Ghemawat‚ 2002; Hoskisson‚ Hitt‚ Wan‚ & Yiu‚ 1999). Even the first authors mentioned its basic ideas since the 30’s (Barnard‚ 1938)‚ the formalization of this new discipline is thanks to the work of Chandler (1962)‚ Ansoff (1965) and Andrews (1971). Since then‚ researchers had studied firms in order to understand their
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Minimum Wage For Walmart Workers Would Cost The Average Shopper Just 46 Cents Per Trip. Breaking News and Opinion on The Huffington Post. Retrieved September 21‚ 2013‚ from http://www.huffingtonpost.com/2013/07/18/walmart-worker-wages_n_3611531.html Ghemawat‚ P.‚ Bradley‚ S.‚ & Mark‚ K. (2004). Wal-Mart Stores in 2003. Harvard Business School‚ 9(704-430)‚ 32. Matthews‚ C. (2013‚ January 16). Business Retail-Is Walmart’s Buy American/Hire Veterans Initiative Anything More Than a PR Stunt? Read more:
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Executive summary General introduction (including a concise consumers and category market/ trend overview) Entry mode -The suitable mode of entry for Zara to enter the clothing industry in Vietnam is franchising. -As Vietnam’s joint venture regulations are strict; the Vietnamese investors must own at least 51% of the enterprise’s capital. This will create some difficulties to Zara in term of controlling the business. -Therefore‚ franchising is more suitable because the mode of entry is suitable
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After reading Professor Pankaj Ghemawat’s essay‚ “Distance Still Matters”‚ it had my mind racing. Does distance still really matter in globalization? His idea that distance still matters in globalization is quite relevant today. He talks about how the actual distance from one country to another is very important‚ due to the costs of shipping products. But that isn’t the only thing he means by distance‚ he includes that distance also has administrative and political‚ economic and cultural differences
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through the Internet. Key Issue 3: Recommendation: Even though the way Cemex evaluates a country in order to invest‚ they should implement other methods. Recommendation: Cemex is constantly entering new countries. The problem is as Pankaj‚ Ghemawat said that distance is not only about geography but cultural‚ administrative‚ geographic and economic. In order for Cemex to continue growing they have to learn more about different countries. They said that language is not a barrier since they
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the turbine generator case. Anti-trust regulators observed that both GE and Westinghouse were pricing higher than conventional economic analysis predicts. So they assumed collusion and prosecuted‚ not just once but several times. In fact‚ as Ghemawat ’s research shows‚ the firms tried to collude but couldn ’t manage! Why? The firms were looking for a pure-strategy Bertrand Nash-equilibrium‚ which doesn ’t exist‚ leading instead to so-called ‘Edgeworth cycles’. This Bertrand game has only mixed-strategy
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A matrix structure is superior to a functional and a divisional structure. Please‚ comment on this statement. In your answer‚ pay special attention to advantages and disadvantages of each structure and discuss them systematically. "If the body be feeble‚ the mind will not be strong" (Thomas Jefferson‚ 1786). If the foundation something is built upon is weak‚ the whole object will be adversely affected. Likewise‚ in an abstract manner‚ it is with any kind of model or structure. Looking at it from
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The foundation of Volkswagen dates back to the Third Reich. For the opening of the international automobile show in Berlin 1934‚ Adolf Hitler demanded the development of a car which should be priced at a maximum price of 1000 Reichsmark and thus remain affordable for the average citizen. This car should be named ‘Car of the people’ (Volkswagen) and offer space for a family of four members. The first model was designed by Ferdinand Porsche in 1934 and in May 1937‚ the “Gesellschaft zur Vorbereitung
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speed of fashion I & II‚ Third Eyesight. Gallaugher‚ J. (2008)‚ Zara Case: Fast Fashion from Savvy System‚ Page 3. Gattorna‚ J. (2007)‚ “Living supply chains: How to mobilize the enterprise Around delivering what your customer want”‚ Page. 49. Ghemawat‚ P. (2003)‚ Zara: its Fashion‚ Harvard Business School‚ 9-703-497. Hindle‚ T. (2009)‚ the economist guide to management ideas and gurus‚ Available: http://www.economist.com/business/management/displaystory.cfm?story_id=13396061 (Date Accessed 23rd
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