FISHY BUSINESS General outline of presentation History‚ Products and services → (introduce 3 categories‚ talk about ornamental fish‚ markets served‚ focus on arowana)‚ 4Ps for arowana‚ customer segmentation for arowana‚ Recent performance (drop in profits‚ focus on Arowana)‚ PESTEL (focus on points that lead to fall in profits)‚ Porter’s (focus on points that lead to fall in profits)‚ SWOT (focus on points that lead to fall in profits)‚ Recommendations ‚ END. What people are looking out for
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1.0 INTRODUCTION I as a Marketing Executive from 7 Eleven Company had given a task to conduct a marketing audit. I prepared a discussion paper which covers the topics such as appraising the processes and techniques used for auditing the marketing environments and applying organizational and environmental auditing techniques in a given situation. “The marketing audit is a basic part of the marketing planning process. It is conducted not only at the beginning of the process‚ but also at a series
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Death of a Salesman and All of My Sons‚ two different plays written by distinguished playwright Arthur Miller‚ yet the two main characters Joe Keller and Willy Loman are notably identical to one another. Although both are not faced with similar situations‚ both Keller and Loman handle their situations with an ignorant and shallow mindset towards the world. Keller and Loman have significant tragic flaws which ultimately lead to their demise. Both characters are unable to accept reality the way others
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Problem Statement……………………………………………………………………... page 2 III SWOT Analysis of Micro and Macro Environments………………………………......page 2 i.) Micro analysis……………………………………………………………...page 2 i. Competition……………………………………………………page 3 ii. Marketing ……………..……………………………………....page 3 iii. Customers……………………………………………………...page iv. Suppliers v. Publics vi. Company vii. Management viii. Accounting ix. Finance x. Operations
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P3: Describe how a selected organisation uses marketing research to contribute to the development. In this assignment I will be discussing about the market research of Marks and Spencer and how it contributes to the development of market plan of Marks and Spencer. WHAT IS MARKETING? It is a management process through which an organisation provides its goods or services to its customers. Through marketing the organisation try to deliver and value customer‚ and managing customer relationships
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8 3.2 Personal care 9 4.0 SWOT analysis of the unilever 9 5.0 PESTEL Factors 13 6.0 Two product option 15 6.1 Introduction to the product 15 6.2 Axe Touch description 16 6.3 Axe Touch ingredients 16 7.0 Marketing objectives 16 7.1 Finance objective 17 8.0 Marketing research 18 8.1 PLC of the selected product 18 9.0 STP Analysis 20 9.1 Segmentation 21 9.2 Target market 22 9.3 Positioning 23 9.4 Competitor Analysis 24 10.1Product 25 10.2 Brand 26 10.2.1
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Reservoir Dogs‚ Joe Cabot is the man in charge of the operation to pull off a heist‚ and his “second in command”‚ his son‚ Nice Guy Eddie were the main contacts for the rest of the team. Each man had their own role in the heist based on skill‚ personality‚ and history. As for Major League‚ Rachel Phelps was the new owner of the Cleveland Indians‚ who has control of the team and everything they need to
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Neiderhauser UW-L Journal of Undergraduate Research XVI (2013) How Nike’s Leadership Affects Brand Image Internally and Externally James Elmer Neiderhauser Faculty Sponsor: Dr. Elizabeth Crosby‚ Marketing ABSTRACT The nature of this project is to determine how the leadership within Nike‚ specifically Phil Knight‚ affects the brand image both from an internal company focused perspective as well as from an external viewpoint of the consumers and the media. I am curious to see how leadership
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Connecticut Senator Joe Lieberman According to John F Kennedy‚ from his book Profiles in Courage a person who "In whatever arena of life one may meet the challenge of courage‚ whatever may be the sacrifices he faces if he follows his conscience - the loss of his friends‚ his fortune‚ his contentment‚ even the esteem of his fellow men - each man must decide for himself the course he will follow.(246)" is a profile in courage. Joe Lieberman an independent democrat has made many controversial actions
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Joe Louis is one of the greatest boxers in history. He became the world heavyweight champion in 1937. He held it until 1949; holding it longer than anyone in history ever has. He came from rags and riches‚ which helped influence the type of person and athlete he grew to be. He was also a great inspiration to both white and black people all over the world at a very critical time in our nation’s history. Joseph Louis Barrow was born May 13‚ 1914 in Lafayette‚ Alabama. His father was a sharecropper
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