1.0 Executive Summary A high-level summary of the marketing plan. Alliance Cosmetic Group This marketing plan for SILKY GIRL includes aspects such as a Situation Analysis‚ Objectives‚ SWOT‚ PEST‚ Porter’s five forces‚ Measuring of Target Markets‚ Strategic Marketing Mix‚ and the Implementation and Evaluation. With Porter’s five forces‚ we will be able to understand how we should improve the company and understand competitors better. Also‚ it will help us understand the market and how we should position
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A BRIEF OF MERCADONA Mercadona is one of the most successful Spanish food distribution chains. Born in 1977 in Valencia as a grocery store into a supermarket chain with operations in more than 46 provinces in Spain. Its business model is supported by strong foundations: motivated
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when the management decide to choose a right technology at the right time and places for their business solutions. TescoSoft Sdn. Bhd. was established in 2000 and one of the largest retailer companies in Malaysia beside competitors like Giant‚ Tesco‚ Jusco and Carrefour. The company has several departments which are Human Resources‚ Accounting‚ Marketing‚ Customer Service and Logistics. Each department operates their day to day tasks and business support on their own IT infrastructures which
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Greetings in English among Malaysian 1.0 Introduction The English language has been widely spoken and used in Malaysia over the decades. Malaysian English originated from the British English during British colonialism in Malaya far back before the Second World War. In the first half of the 20th century‚ Malaysian English was exactly similar to British English (BrE) (albeit spoken with a Malaysian accent). However‚ after Malaysia gained her independence in1957‚Bahasa Melayu claimed its status
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APPENDIX E DECLARATION The following daily reports dated 1 Jan 2013 to 26 Apr 2013 have been read and verified by Brian Goh (external supervisor’s name) managing director (position in the company). ………………………………. (External supervisor’s signature & name) ………………………………. (Date) APPENDIX F ~DAILY LOG ~ No. Day/Date Log Entry 1. MONDAY (Date: 7-1-2013) Trained by supervisors about properties‚ loan and insurance. (every Monday)
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1.0 Executive Summary Firstly‚ we will look onto Pantene‚ the first brand. Pantene is a very popular brand in Asian countries. Most of the people in Asian countries knew about this brand although some may not use it because of the benefits that can be gained as solution for different hair problems among potential users. Practically‚ this brand positioned itself as a hair care product in the market where different potential user are being targeted. Beside‚ we will get to know the history behind
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FACULTY OF BUSINESS & MANAGEMENT SEMESTER 2‚ 2014 LOGT2003 Purchasing and Supply Chain Management GROUP ASSIGNMENT Name of Student ID Number Batch No. 1 Wong Sin Huey D130011A LM13-A 2 Ong Lim Ru Cheng D130053A LM13-B 3 Tee Chea Ping D130213B LM13-B 4 Tan Siew Yi D130250B LM13-B 5 Beh Hwee Kun D130336B LM13-B Introduction BHK Trading the nation ’s partner in the domestic paddy and rice industry‚ BHK Trading and its group of companies are involved in the procurement and processing of paddy as
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Article Summary The fast pace changes of society and economic environment have led Aeon‚ the third largest retailers in Japan which mainly operates malls‚ supermarkets and convenience stores‚ to take new steps in revising their business strategies‚ targeted market and personnel management. Nowadays‚ many people prefer shopping online in order to avoid heavy lifting of products to be brought from physical stores. The consumer e-commerce market reached 9.5 trillion yen in 2012‚ swelling 80% in
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Political/Legal forces Malaysia is a multi-racial country and there are around 55% of the population are Malays. In order to serve Islam market‚ Halal certification is required for food retail industry. In Malaysia‚ Halal certification can be obtained from the Department of Islamic Development Malaysia (JAKIM 2011). The Halal Food scheme are covered by the production‚ preparation‚ handling and storage of the food that will be serve and will be monitor by the JAKIM committee. According to Malaysia’s
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(aquarium supplies) Eco Harmonic Solutions (plants and fertilizers) Dongguan Dingqi Cleaning Supplies Co.‚ Ltd. (Cleaning Supplies) Alex Manufacturer Sdn. Bhd. (wire mesh) Chun Hoe Trading Sdn. Bhd. (Barbed Wire) Intermediaries Tesco (reseller) Jusco (reseller) Carrefour (reseller) Aeon (reseller) Maybank (financial) Cold Storage (reseller) Yin Choon Sdn. Bhd. (distributor) Trip advisor (marketing services agency) TimeOut Kuala Lumpur (Service Agency) Taxi Auto Fare (transportation) Rapid
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