A Study on “To Understand Consumer Behaviour and Pre Purchase Decision making process for IFB Products” Submitted to the School of Management Studies University of Hyderabad In Partial Fulfillment of the Requirement for the Award of the Degree of Master of Business Administration Under the Guidance of Dr. SAPNA SINGH MBA‚ Ph.D Reader School of Management Studies University
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Re: Improvement decision on sales There has been a couple of speculation about the reasons for our failing sales. One reason is because of our advertising. Some think that the advertisement of our product is not being recognized by the consumers. Others think it is because our products are not being made by quality products. After careful review of the response to advertising‚ the perception about chronometers‚ and the consumers’ profiles‚ I have viewed that our reason for low sales is not because
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STUDIES DISSERTATION REPORT ON “COMSUMER BUYER BEHAVIOUR OF SONY PRODUCTS IN BHILAI‚ CHHATTISGARH” Submitted for the Partial Fulfillment of the Requirement for the Degree of Master of Business Administration (M.B.A)‚ Rourkela Under the Guidance of Prof. Ashutosha Mishra (Faculty Member‚ RIMS) Submitted By SAGAR KUMAR REGD. NO.-0706260163 MBA-IV (2007-09) Submitted To MAHESWARI SALES (Exclusive Show Room) Akashganga‚ Supela‚ Bhilai-490023 Training
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A PROJECT REPORT ON “CONSUMER BEHAVIOUR OF AIRTEL” FOR PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (2007-2009) SUBMITTED TO: U.P. TECHNICAL UNIVERSITY Bharadwaj SUBMITTED BY: Shailendra Kumar MBA III SEM. 0702970003 ROLL NO.: 1 KRISHNA INSTITUTE OF ENGINEERING & TECHNOLOGY (AFFILIATED TO U.P. TECHNICAL UNIVERSITY‚ LUCKNOW) 2 CONTENTS ACKNOWLEDGEMENT PREFACE EXECUTIVE SUMMARY OBJECTIVE OF THE STUDY RESEARCH METHODOLOGY INTRODUCTION
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Centre Name/logo Programme Title Unit No & Title QCF Level: Assignment No/Title Tutor/Assessor Written By Essex International College BTEC HND in Business Unit 2 Managing Financial Resources and Decisions 4 Credit: 15 H/601/0548 Subway Please Provide Tutor Name Here /Assessor Panel Dr Keith Hoodless To meet LO 1 Assessment method To meet LO 2 To meet LO 3 Written Report not exceeding (excluding financial data/analysis) 2500 words To meet LO 4 Key dates: Assignment
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Managing Financial Resources and Decisions-HND Assignment HND Assignment Managing Financial Resources and Decisions Scenario: Emaar Properties on Sunday announced to build a new hotel in Downtown area and that will be the second tallest property in the high-end area‚ according to chief executive officer for retail Arif Amiri. Amiri did not disclose value of the project and even declined to give the sale price. “We will announce the price at public launch on September 22‚” he told reporters at
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Cost allocation for indirect costs Cost Pool – Set of costs that are added together before being allocated to cost objects on some common basis Cost Driver/ Allocation base Cost Object Cost Driver Rate = Total Costs in Pool/ Total Quantity of Driver Where total quantity of driver = practical capacity of driver Cost of excess capacity = Cost Driver Rate * Excess capacity Predetermined overhead rate - cost per unit of the allocation base used to charge overhead to products. Predetermined
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for a selected product or service. Promotional Mix The entire purpose of promoting products is to create awareness‚ persuade and inform customers about your product or service while identifying key features compared with competitive products. There are many benefits of performing successful promotion such as increasing sales and acquiring a greater market share‚ showing your products features and exposing competitive product’s flaws‚ teaching the market benefits of your product‚ explaining different
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Choosing the appropriate source of finance for the business 10-10 TASK 2‚ FINANCE AS A RESOURCE 2.1 Assessing and comparing the cost of selected sources of Finance 11-12 2.2 Importance of Financial Planning 13-13 2.3 Information needs of different decision makers 14-15 TASK 3‚ FINANCIAL DECISIONS 3.1 Analyzing of budgets and making appropriate decisions 16-16 3.2 Unit cost and making of pricing decisions 3.3 Assessing the viability of the project using investment appraisal techniques 17- 20
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Internal Influences and Consumer Decision Process Consumers’ Purchase Decision: Motivation Consumer motivation is an internal state that drives people to identify and buy products or services that fulfill conscious and unconscious needs or desires. The fulfillment of those needs can then motivate them to make a repeat purchase or to find different goods and services to better fulfill those needs (Peter & Donnelly‚ 2004). The behavioral aspect of consumer motivation concerns the actions someone takes
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