Research Project Report “CREATING DIFFERENTIATION THROUGH ADVERTISEMENT AND SALES-PROMOTION IN FMCG”: PROBLEMS FACED BY MARKETEERS” Submitted in partial fulfillment of the requirement for MBA Degree program of U P Technical University‚ Lucknow. by:- MOHAMMAD AZEEM Roll No.: 1101170054 MBA – 4TH Semester UNITED INSTITUTE OF MANAGEMENT ALLAHABAD DECLARATION I MOHAMMAD AZEEN‚ Roll No.1101170054 ‚ a student
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Giant’s background The Giant store brand hypermarket founded by the family factory as a simple grocery store in one of the suburbs of Kuala Lumpur in 1944. Its mission was to offer a wide variety of food productions at the fewest possible prices. As its reputation growth‚ so they did business like hypermarket. Which acquired Giant in 1999‚ recognizationed that the Giant ’s key to success had been them can be ability to continuously offer value for business money products. It retained their core
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1. Discuss the ethics of promotions and the ways how marketers could avoid or protect themselves against promotion snafu. Marketers need to follow the right guidelines in order to promote or advertise their products. For Malaysia‚ we had The Advertising Authority (ASA) that was established in 1977 to provide independent scrutiny of the then newly created selfregulatory system set up by the industry. Their main tasks are to promote and enforce high ethical standards in advertisements‚ to investigate
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Introduction The major stages in the consumer buyer decision process are actually a systematic method of the Marketing‚ in order all the consumers can be engaged into all the purchases‚ such as the buying of a house or car to the groceries of the day. To be precise‚ it is the process which mixes the psychology of consumer behaviour and the interests of marketers in understanding the behaviour of the consumer‚ in order to produce more effectively market products and services to them. The approach has
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A STUDY ON THE SALES PROMOTION STRATERGY OF CADBURY A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES SUBMITTED TO DON BOSCO COLLEGE‚ KURLA SUBMITTED BY MONESH DUMBRE [University Roll No. ] PROJECT GUIDE PROF. PUNIT D’SOUZA SUBMITTED TO UNIVERSITY OF MUMBAI ACADEMIC YEAR 2014-15 A STUDY ON THE SALES PROMOTION STRATERGY OF CADBURY A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE
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Managing Project End-Date and Resource Allocation Cheryl Lewis-Bonner Successful Project Management (PM 586) Professor Durgin November 19‚ 2012 Successful Project Management Managing Project End-Date and Resource Allocation Project management is one of the most effective means by which to manage and control just about any project. Construction management‚ Information Technology‚ Engineering are just a few of the many fields that are positively complimented and capable
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the study of consumer behaviour becomes a necessity. It starts with the buying of goods. Goods can be bought individually‚ or in groups. Goods can be bought under stress (to satisfy an immediate need)‚ for comfort and luxury in small quantities or in bulk. For all this‚ exchange is required. This exchange is usually between the seller and the buyer. It can also be between consumers and environment; they formulate their plans for marketing. Definition of consumer behavior:
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Research Journal of Recent Sciences __________________________________________________ ISSN 2277-2502 Vol. 1(3)‚ 31-40‚ March (2012) Res.J.Recent Sci. Use of Moringa Oleifera (Drumstick) seed as Natural Absorbent and an Antimicrobial agent for Ground water Treatment Mangale Sapana M.‚ Chonde Sonal G. and Raut P. D. Department of Environmental Science‚ Shivaji University‚ Kolhapur‚ INDIA Available online at: www.isca.in (Received 6th February 2012‚ revised 13th February 2012‚ accepted 15th February
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Holiday Car Sales Promotion The holiday season is not just a big time for retail stores‚ but also for car dealerships. During our research‚ we visited some car dealerships in the Hattiesburg area to compare holiday sales promotions. The dealerships we visited included Ford‚ Nissan‚ Suzuki‚ Toyota‚ Chevrolet‚ Pontiac‚ and Cadillac. One of our group members spoke with Mr. Wells at Courtesy Ford. He stated that they were not necessarily offering a holiday sale‚ but instead they were making price
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Product Labels and their importance to consumers Product label is a piece of information of a product. Product label is also a way to introduce products. Labeling is an important process in the food processing chain and should not be overlooked. The label is the first point of contact between a consumer and the producer. It is used to identify one product from another and also to make a decision over which product to purchase. The label is therefore the most important marketing tool for a product
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