com/2007/01/08/ebr8.htm [Accessed 20 November 2008]. Manktelow‚ J.‚ 2008. The Ansoff Matrix‚ [Online] (Updated 2008). Available at: http://www.mindtools.com/pages/article/newTMC_90.htm [Accessed 20 November 2008]. Penhirin‚ J. & Miu‚ A.‚ 2002. Hypermarkets China-style are Cashing In‚ [Online] (Updated 23 Dec 2002). Available at: http://www.mckinsey.com/locations/greaterchina/mckonchina/industries/consumer/hyper markets.aspx [Accessed 18 November 2008]. Shipeng‚ G. & Graham-Harrison‚ E.‚ 2008. China
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stores‚ hyper market‚ shopper’s stop‚ malls‚ branded retail outlets and specialty stores. In today’s world shopping is not any more tiresome work rather it’s a pleasant outing phenomenon now. My study is based on a survey done on customers of a hypermarket named big bazaar. Big bazaar is a new type of market which came into existence in India since 1994. It is a type of market where various kinds of products are available under one roof. My study is on determining the customer’s buying behavior of
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| SUBMITTED BY ISHU GUPTA 80025 FM INTRODUCTION: Company Background: • Carrefour founded in 1960 started the concept of vast new stores popularly referred to as hypermarkets. These stores offered a vast selection of the fast selling produce‚ groceries‚ clothing‚ consumer goods‚ and household appliances at excellent prices. • Although Carrefour did not adopt the huge dimensions of American stores with many cashiers
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June 2011) 7 Carrefour‚ Company Website ‚ 2011‚ www.carrefour.com (June 2011) 8 Carrefour‚ Company Website ‚ 2011‚ www.carrefour.com (June 2011) 9 Carrefour‚ China Opening of 100 th Carrefour hypermarket ‚ 2011‚ http://www.carrefour.com/cdc/group/current- news/china-opening-of-the-100th-carrefour-hypermarket-.html (June 2011) 10 Carrefour‚ Company Website ‚ 2011‚ www.carrefour.com (June 2011) representation in three major markets; Europe‚ Latin America and Asia 11 . In these markets‚ Carrefour
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2. 印度政治‚ 種族‚ 文化等複雜程度高於日本 2. Solutions to deal with market segments and customer needs (The answer for Q3) 總和上述對於進入印度市場可能產生的問題，我們認為在市場區隔和迎合消費者的部分，可由下列分析和建議策略來處理： 首先，由於印度的中產階級人口迅速的增加，促進印度的經濟，消費能力大增造成強勢的品牌銷售額增加，另一方面25歲以下人口佔了印度總人口數的50%，對於印度人來說，hypermarket的接受度是最高的，品牌量販店漸漸佔據一席之地，最重要的是食品的零售在印度是逐年的攀增以及branded food industry正蓬勃發展，雖然家樂福是一個多品牌的retailer，販售多樣化的商品，但基於以上幾個特點不難發現，家樂福可針對印度中產階級的消費行為、年輕人的生活習慣以及瞄準有品牌的食品為主軸來開發印度市場。配合家樂福的規模經濟策略，提升自己與供應商的議價能力，採取低價策略與同業競爭，同時能吸引顧客以及產生回流率。如此一來，消費者感受到公司產品和競爭者的差異，再根據消費者的認知找出最具有吸引力的市場、市場需求較高的產品，進而為產品塑造最佳定位，而迎合消費者的喜好。
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weekends. It is a very convenient place for people to reach in 10 minutes time from any corner of Ipoh. Ipoh Parade – a one stop shopping mall that can fulfill all your needs. Ipoh Parade has 5 levels. At the lower ground floor‚ there is the TESCO hypermarket. Followed by the ground floor‚ there are many concept shops selling branded products and also the well known restaurants. Usually‚ I and my family will visit these two levels once a month. We top up our household goods and food where we need them
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Tesco Lotus stores currently operate in 5 formats: Extra‚ Hypermarket‚ Department Store‚ Talad and Express. Extra‚ Hypermarket and Department store formats have an extensive fresh food‚ ambient food and grocery offer as well as a non-food offer including electrical appliances‚ apparel‚ toys‚ stationery and household goods. Talad is a "supermarket format" selling mainly groceries and Express is a convenience "mini-supermarket" format. Many of the products on the shelf are Tesco house brand products
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like supply chain‚ business development. Founded in 1987‚ as a garment manufacturing company‚ Pantaloon Retail forayed into modern retail in 1997 with the opening up of a chain of department stores‚ Pantaloons. In 2001‚ it launched Big Bazaar‚ a hypermarket chain‚ followed by Food Bazaar‚ a supermarket chain. It went on to launch Central‚ a first of its kind‚ seamless mall located in the heart of major Indian cities. Some of it’s other formats include‚ Collection I (home improvement products)‚ E-Zone
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already had 206 stores in 64 Chinese cities‚ employing more than 58‚000 people. As many as 98 percent of the store managers and 50 percent of the regional managers are Chinese. Now Carrefour is one of the biggest Hypermarkets in china. China market is an intense competition of Hypermarkets. Facing the strong rival like Wal-mart‚ Tesco and local supermarket‚ how is Carrefour successful in China? I will utilize the compare theory and practice approach to analysis the Carrefour successful in china. 1)
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motivate employees to work and share knowledge and adopt a play-safe strategy in internationalization. As for the number two player—Carrefour‚ they provide customers with one-stop shopping‚ lowest price‚ fresh products‚ self-served shopping in a hypermarket with free parking lots. In contrast to Wal-Mart’s internationalization strategy‚ Carrefour expands to foreign markets faster and more flexible than their counterpart. Wal-Mart founded by Sam Walton adopted circumventing strategy by starting
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