Co-branding involves combining two or more brands into a single product or service. Companies engage in co-branding to leverage strong brand. It is becoming a popular business practice to strive for a positive association between different brands that can develop synergy. A well executed co-branding strategy can lead to win-win situation for both co-brand partners and can help in realizing unexplored markets or untapped opportunities. Concisely‚ it is instrumental to handle almost every marketing
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Issue: The court case New York Times Co v. Sullivan was a significant case in 1964. The plaintiff‚ L.B. Sullivan‚ the Commissioner of the City of Montgomery‚ Alabama sued the defendant‚ The New York Times (along with four other African American Alabama clergymen) in an Alabama court‚ for the printing of an advertisement in the March 29‚ 1960 edition of the newspaper over libel accusations. The full page ad titled “Heeding Their Rising Voices” condemned the actions of violence that were occurring
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Hedging Tiffany and Co.’s Foreign Currency Exposure in Japan Prepared for the Board of Directors of Tiffany & Company D.A.M.M. Business Consultants June 15‚ 1993 Table of Contents Executive summary ………………………………… Risk of foreign exchange exposure in Japan ……… Overview of the Japanese Economy ………………. Industry analysis ……………………………………. Internal & external environmental analysis………. Financial analysis …………………………………... Hedging foreign exchange exposure ………………. Recommendation …………………………………… Appendices
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The Path Forward: LIT MOTORS This report considers the strategy for Lit Motors; a San-Francisco based electric car start-up with two prototype vehicles in development. The Lit C-1 is the flagship product described as an enclosed‚ two-passenger‚ electric-powered‚ two-wheeled “daily driver”. The Lit Cargo Scooter folds to a small footprint when not in use and provides additional cargo space compared to normal scooters. The president and founder of Lit Motors is Daniel Kim‚ an erstwhile science and
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scenario changed bicycle was transformed into a fast‚ stylish and trendy mode of transport known as Motorcycle‚ now-a-days known as Motorbike. The topic of the project is “Marketing Strategies adopted by automobile industry taking TVS Motors for comparison.” TVS Motor Company is one of the leading bike manufacturers in India. For the study‚ secondary data is collected from business newspaper‚ magazines‚ company brochures‚ journals and the Internet. The major conclusion from this study was that TVS
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Decision Options…………….…………………………………………………………………….6 Recommendation………………………………………………………………………………….8 Problem Definition: In early 2007‚ Ford Motor Company is struggling to stay afloat with flat sales and increasing costs in an incredibly competitive market. Over the past five years‚ despite many attempts at restructuring and cutting costs‚ Ford Motors is suffering falling market shares and serious financial losses. They posted a loss of $12.7 billion for 2006‚ the largest full year loss in the
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should have. He had no in depth knowledge of Kenworth Motors‚ its operations and even less of Mr. Robert Denton (the plant manager). In addition of having no knowledge of this potential new customer‚ the consultant relied on his experience and recommendation of an existing client who interacted with Mr. Denton in a non-professional environment. During their brief telephone conversation‚ Denton identify himself as being the manager of Kenworth Motors‚ and how he was interested in having a meeting with
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Case Paper McDonald’s/Burger King Analysis Sunny Kumar Overview McDonald’s and Burger King have competed as the top two fast food chains in the nation since the middle of the twentieth century. Both of these companies established a strategy built around delivering food at a fast pace and in a consistent quality. The cases at hand revolve around one McDonald’s and one Burger King‚ both located in Hillybourne‚ so as to provide a level backdrop to compare the two restaurants in more depth
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Men and women have always had specific roles that are played when starting a family. Women being viewed as the fulltime house worker‚ and men as the income support. Hope Edelman writes on her essay “The Myth of Co- Parenting: How It Was Supposed To Be. How It Was” how her martial experience was conflicted with ingrained gender roles. The role women played in a household‚ as oppose to the role women currently now play in the household are very different. Hence‚ the typical stigma that the man is the
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Introduction The Toyota Motor Company Limited was established in 1937 by Kiichiro Toyoda. Kiichiro’s father was Sakichi Toyoda who established the Toyoda Automatic Loom Works. Initial capital for development and test building first automobiles was received by selling the patent rights of one of Sakichi Toyoda’s machines to Platt brothers from United Kingdom. In the history of the Toyota Motors was only one strike in 1950. However this strike brought together the managers and labour to have principles
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