CHAPTER 2 REVIEW OF RELATED LITERATURE AND STUDIES In order to develop a thorough understanding and deeper insight into previous works and trends that is relevant to the subject‚ as well as to reach specific goals of the study‚ the researchers considered a number of references‚ both foreign and local. These references presented in this chapter were gathered through journals‚ magazines‚ books‚ and other reading materials. It is also includes related foreign and local literature and studies acquired
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Aesthetics (also spelled æsthetics) is a branch of philosophy dealing with the nature of art‚ beauty‚ and taste‚ with the creation and appreciation of beauty.[1][2] It is more scientifically defined as the study of sensory or sensori-emotional values‚ sometimes called judgments of sentiment and taste.[3] More broadly‚ scholars in the field define aesthetics as "critical reflection on art‚ culture and nature."[4][5] More specific aesthetic theory‚ often with practical implications‚ relating to a
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and Promotion‚ Harvard Business Review‚ May-June‚ pp 50-60. 10.Kapil Bawa & Robert W. Shoemaker‚ 1989‚ Analyzing Incremental Sales from a Direct Mail Coupon Promotion‚ Journal of Marketing‚ Vol. 53‚ No. 3‚ pp. 66-7811.Pierre Chandon‚ Brian Wansink‚ Gilles Laurent‚ 2000‚ A Benefit Congruency Framework of Sales Promotion Effectiveness‚ Journal of Marketing‚ Vol. 64‚ No. 4‚ pp. 65-81. 12.http://www.DirectMarketingMag.com13.http://www.thehindubusinessline.com/catalyst/2002/05/16/stories/2002051600110300
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Factors influencing successful brand extensions Dr Leif E. Hem Associate Professor Norwegian School of Economics and Business Administration Breiviksveien 40 N-5045‚ Bergen Norway Tel No. Int. Code + 47 55 95 96 85 Fax No. Int. Code + 47 55 95 98 74 email: leif.hem@snf.no Leslie de Chernatony* Professor of Brand Marketing Birmingham University Business School The University of Birmingham Winterbourne 58 Edgbaston Park Road Edgbaston Birmingham B15 2RT England Tel No. Int. Code + 44 121 414 2299
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Alessandra Raengo Life in Those Shadows! Kara Walker’s Post-Cinematic Silhouettes1 Kara Walker’s installations have garnered international attention since the early 1990s for deploying an archaic representational form of portraiture – the cutout silhouette. They have been the target of considerable controversy2 for the perceived obscenity of her imagery and the alleged reviving of deep-seated racial stereotypes.3 Controversy that‚ I contend‚ is only partly a response to her iconography and more to
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Litsa Mouka 1 I know very well‚ but all the same… A study of fetishism I know very well‚ but all the same... A study of fetishism in relation to cinema This dissertation is an exploration into the different ways cinema utilises processes of fetishisation to evoke desire and disavow lack. In all cases it will show how the basic notion of fetishism functions as a symbolic substitution for the lack and as such‚ how it imposes itself onto the structure of film and the experience of watching/looking
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Response. Oxford: Oxford University Press. Vartan Gregorian‚ "Islam: A Mosaic‚ Not a Monolith"‚ Brookings Institution Press‚ 2003‚ pg 26–38 Louise Marlow Hierarchy and Egalitarianism in Islamic Thought‚ Cambridge University Press‚ May 16‚ 2002 Kepel‚ Gilles. 2002. Jihad: The Trail of Political Islam. Cambridge: Harvard University Press. Abu-Nimer‚ Mohammad. 1996. “Conflict Resolution in an Islamic Context: Some Conceptual Questions”‚ Peace & Change. Vol. 21‚ No. 1. January‚ pp. 22-40. Salla‚ Michael
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Intonation (linguistics) 1 Intonation (linguistics) Global rise Global fall ↗◌ ↘◌ IPA number 510 511 Encoding Entity (decimal) ↗ ↘ Unicode (hex) U+2197 U+2198 In linguistics‚ intonation is variation of spoken pitch that is not used to distinguish words; instead it is used for a range of functions such as indicating the attitudes and emotions of the speaker‚ signalling the difference between statement and question‚ and between different types of question‚ focussing attention on important
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BSP028 Strategic Management | Paul Ioannides A764027 | | Describe and evaluate the main strategic changes of Marks and Spencer since the beginning of Stuart Rose’s Chairmanship. | | | 8/19/2011 | | Contents Introduction 3 Marks and Spencer 3 Strategy Definition 4 Strategic Change 1 5 Plan A: Aim of becoming the most sustainable retailer 5 Description of Strategy 5 Reasoning of Strategy 5 The Strategy 2010-2011 5 Theoretical Foundations of Strategy 6 Corporate
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FASHION FORECAST IN INDIAN RETAIL Key Words: Modern‚ Creative‚ Forecasting‚ Direction -------------------------------------------------------------------------------------------------------- Abstract This paper will attempt to throw light on the various perceptions of Fashion Forecast in India. It will also show methods used in India for developing new collections for different seasons‚ attempting to weave an international feel with Indian styles‚ colors and emotions. Under the background of traditional
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