Strategic Planning & The Marketing Process STRATEGIC PLANNING Strategic Planning is the process of developing and maintaining a strategic fit between the organizations goals and capabilities and its changing marketing opportunities. It involves defining a clear company mission‚ setting supporting objectives‚ designing a sound business portfolio and coordinating functional strategies. Strategic Planning set the stage for the rest of the planning in the firm. It involves defining a clear
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Module: MARKETING MANAGEMENT Assignment Title: THE MARKETING PLANNING PROCESS Background: The marketing mix comprises of the standard 4Ps (or other models). The 4Ps can easily be identified and applied in practice. However‚ it can be difficult to balance the 4Ps in order to provide the right product/services to the right customer at the right place and at the right time. It is therefore not surprising that marketing is both an art and science‚ as the act of balancing the marketing mix requires
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Input control There are different actions needed before the execution of the marketing plan. Financially‚ more funds are needed for advertising MIXY to increase awareness‚ new product development‚ and better colors for the packaging. MIXY is not advertised and it needs to be in a larger product line to compete better. Also‚ as the packaging is made by the same supplier as CL‚ it should differ to be easily recognized. More expenditure is also needed for the R&D as the company is strong in
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Importance of control. Control improves Goodwill Quality control improves the quality of the products. Cost control decreases the cost of the products. Therefore‚ the organisation can supply good quality products at lower prices. This increases the goodwill of the organisation. 2. Control minimises Wastage Control helps to reduce the wastage of human‚ material and financial resources. This increases the profits of the organisation. 3. Control ensures optimum utilisation of resources
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Question 11: Strategic control‚ financial control‚ and strategic planning are three ways of dividing responsibilities between corporate centre and its business units. Discuss these three ways of control and their links with three corporate rationales (portfolio manager‚ synergy manager‚ and parental developer). Give examples to support your argument. Read 450-452 of text Goold and Campbell identified 3 parenting styles reflecting the degree to which staffs at corporate headquarters become involved
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“A budgetary planning and control system may include many individual budgets which are integrated into a ‘master budget’.” Budgeting is concerned with the implementation of long term strategic plans‚ by translating these long term plans into short term plans of action. A budget is a plan showing a firms short term objectives‚ and how management intends to acquire‚ use‚ and control the resources in order to attain these objectives. A firms budget should be comprehensive and co-ordinated. That
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Capacity Planning and Control: Nestle Course Work in Operations Management May‚ 2005 A business organization is an entity that inputs capital and resources‚ processes them and gets an output – products and services. Any business invests much capital into R’n’D and marketing for studying the customers’ opinion because it is a priority for any business to satisfy its customers. The more satisfied the customers are the better off the business is. Thus both parties are well off – customers get what
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MMC203: Manufacturing Planning & Control Coursework (Semester 2) Produce a Management Report with Medium Term Capacity Plans based on the following scenario. Examine the following scenario and prepare a set of alternative (competitive) plans to ensure sufficient capacity is available to meet the projected customer requirements for the medium term. Recommend any additional activities or changes that could be made to improve capacity planning over the long term. The presentation
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CGE17105 Personal Financial Planning Individual Assignment Personal Financial Plan Plagiarism Declaration I have read the section on Plagiarism in the University Handbook (also available online) and declare that‚ to the best of my knowledge and belief‚ this essay/assignment is my own work‚ all sources have been acknowledged and the essay/assignment contains no plagiarism. I further declare that I have not previously submitted this work or any version of it for assessment in any other
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Diploma in Business Unit 19: Marketing Planning — Level 5 Student name Assessor name Asma Ahmed Dr Alex Pietrus Susan Simei-Cunningham Date issued Completion date Submitted on 22nd September 2014 12th December 2014 before 12.00 midday Assignment title easyJet’s Conquers The Market Learning Outcome Learning Outcome AC In this assessment you will have the opportunity to present evidence that shows you are able to: Task no. Evidence (Page no) LO1 Be able to compile marketing audits. 1.1 Review changing
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