Gillette’s businesses closely related to P&G’s businesses? How will a merger with Gillette provide a 1 + 1 = 3 effect for P&G? Proctor and Gamble recently completed large restructuring‚ put new management in place‚ and cut capital spending needs. Since then they are now focused on increasing top and bottom line results after shifting business mix toward higher margin‚ less capital-intensive health and beauty care sectors and also gearing towards developing markets and lower-income consumers. Most
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28-02-78 Gillette Indonesia Marketing Plan Table of Contents 1. Executive summary 3 2. Situation analysis 4 2.1. Market summary 4 2.2. Market demographics 4 2.3. Market needs 5 2.4. Market trends 5 2.5. Market growth 5 2.5.1. Competition 6 2.6. SWOT analysis 6 3. Marketing strategy 8 3.1. Marketing objectives 8 3.2. Target markets 8 3.3. Positioning 8 3.4. Marketing mix 9 3.4.1. Product 9 3.4.2. Place 9 3.4.3. Promotion 11 4. Gillette Indonesia:
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Case No. 5 Developing the Marketing Plan Case: Gillette Indonesia I. BACKGROUND In October 1995‚ Chester Allan‚ Gillette’s country manager in Indonesia‚ was developing his unit’s 1996 marketing plan. Once completed‚ it would be forwarded to Rigoberto Effio‚ business director in Gillete’s Asia-Pacific group based in Singapore. Each year Effio received and approved marketing plans for the 12 countries in his region‚ which reached from Australia to China. Once approved by Ian Jackson‚
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26-b talks about the fact that Gillette has based its strategy on developing products that use refill blades on a permanent handle. Gillette works to give its blades and especially its handles‚ an aura of class and superior performance. Gillette protects its industry leadership on the back of intensive expenditure in R&D and the careful recording of the experiences that men have using Gillette razors. Armed with its superior knowledge on shavers and shaving‚ Gillette manages to outgun the competition
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Team Research Paper Case # 22 Procter & Gamble ’s Acquisition of Gillette Professor – Dr. Lisa Eshbach By Andrea West Inderjit Gill Rajiv Shah Company Information [pic] Procter & Gamble Co. One Procter & Gamble Plaza Cincinnati‚ OH 45202 United States Phone: 513-983-1100 Fax: 513-983-4381 http://www.pg.com [pic] Synopsis – Procter & Gamble ’s Acquisition of Gillette Where would the world be without Procter & Gamble? No Ivory soap‚ no Oil of Olay‚ no Jif peanut
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Case Study Gillette Fusion: Building a $1 Billion Brand Q1. Key Milestones Gillette dominates 70% of global razor market; their strategy is to keep on producing new products‚ developing new innovations‚ and remaining as the market leader in men’s grooming market. Gillette introduced its first razor in 1903; by 1971‚ they invented Trac II “the world’s first two-blade razor”. Comparing to the original one-bladed razor‚ the two blades work better. Then they came out with Altra‚ the
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P&G-Gillette Introduction On January 28th 2005 P&G agreed to buy Gillette for $57bn (£30). Gillette was the number 1 in razor accessories and proctor gamble was number 1 in consumer products‚ a marriage of the best in their respective industries. The merger of the two companies created “the world’s largest consumer products conglomerate.” Gillette was a leader in its category of razors and batteries‚ merging with P&G provided it access to P&G’s technology and marketing skills.
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Gillette Safety Razor Division: Blank Cassette Project 1. What are your decisions about the quality level(s)‚ prices and advertising expenditures to offer for blank cassettes? After calculating the options for all three quality levels‚ it makes the most sense to enter the market with standard quality blank tapes to be sold at a retail value of $1.95 ($0.97 sales price to the retailer). This decision came primarily as I compared the break-even quantities for each product quality level in comparison
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Gillette The Razor Wars Continue Overview Case Overview: Founded in 1901 by King C. Gillette‚ the Gillette Company has been extremely successful since it’s inception into the shaving market. Gillette did such a good job from the start in the shaving market‚ that the company went sixty-years before having any meaningful competition for it’s customers. In 1962 Gillette was enjoying a seventy percent share of the market and everything was looking rosy for the top shaving product company in the
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not buy blades as often because their blades will not dull out as quickly. The quality of a blade will also play a role. If the quality of a blade is not good‚ it will dull out quickly. This can generate demand for higher end blades‚ which is where Gillette can capitalize on generating demand for their blades. Another factor is what appears in the media. When people consumers watch movies and television commercials and see good looking‚ well groomed actors‚ they will follow suit and emulate the
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