THE GILLETTE COMPANY MARKETING PLAN Second year of Mach3 in the market. 1. Executive Summary * The major goal is to meet the sales volume (unit and US$14400 MM) as well as estimated profits US$ 2880 MM which represents 24% of sales. * Consolidate Mach3 as a successful launch‚ with the objective of recovering the investment in 2 years. * Minimize the effect the higher price of Mach3 might have in foreign markets. * Make consistent efforts in all
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Gillette Razor corporation was founded in 1901 by King Camp Gillette as the American Safety Razor Company. In 1895‚ while working as a salesman for Gillette envisioned an inexpensive‚ double-edge blade that could be clamped over a handle and simply disposed of when the blade dulled. Gillette spent many years searching for an inventor or engineer that could help him in making the dream a reality. Many people told him it couldn’t be done but in 1901 William Nickerson‚ a Massachusetts Institute of Technology
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Marketing Strategy for Gillette Indonesia Done by: Agnes Naomi‚ 1206289905 Ananda Gabriella‚ 1206290081 Klemens Ismoyo Djajapurusa‚ 1206290043 Marketing Strategy for Gillette Indonesia GENERAL OVERVIEW Business Strengths Gillette owns 50% of the market share in Indonesia‚ in addition it has
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Introduction: An oxygen sensor‚ or lambda sensor‚ is an electronic device that measures the proportion of oxygen (O2) in the gas or liquid being analyzed. It was developed by Robert Bosch GmbH during the late 1960s under supervision by Dr. Günter Bauman. The original sensing element is made with a thimble-shaped zirconia ceramic coated on both the exhaust and reference sides with a thin layer of platinum and comes in both heated and unheated forms. The most common application is to measure the
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Sensors for Robots An overview Václav Hlaváč Czech Technical University in Prague Faculty of Electrical Engineering Department of Cybernetics Czech Republic http://cmp.felk.cvut.cz/~hlavac Courtesy to several authors of presentations on the web. Lecture outline 2 Note: students graduated from the bachelor KyR studied sensors in the course Sensors and Measurement. This subject was not specialized to robotics. Motivation‚ why robots need sensors? Robotic sensor
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Assignment no. 2 Ujjwal Dahiya Electronic sensors Sensors are sophisticated devices that are frequently used to detect and respond to electrical or optical signals. A Sensor converts the physical parameter (for example: temperature‚ blood pressure‚ humidity‚ speed‚ etc.) into a signal which can be measured electrically. Classification based on property is as given below: Temperature - Thermistors‚ thermocouples‚ RTD’s‚ IC
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Gillette PCD: Marketing Planning and Control Situation Analysis: The president of the Personal Care Division of Gillette‚ Bill Ryan‚ is currently faced by a conflict of strategies employed to market their products. Two products have been discussed to show the way the two strategies worked and what results they could manage. White Rain (shampoo and conditioner) launched in 1985 had a market share of 3% in 1986. Right Guard (deodorant) was restaged in 1983 and has a share of 6.5% currently which
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Investigation Into Temperature Sensors Introduction In this project I will be investigating how it is possible to use a temperature sensor to keep a greenhouse from changing temperature too much. This is intended to help plants live and grow in their optimum temperature. This will create a perfect temperature for the enzymes in the plants to work in‚ and therefore resulting in a maximum growth/production rate. This could be useful for gardeners who wish to grow plants as quickly as possible
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sensor history Index 02 Introduction 03 The Fairchild Semiconductor Days 05 The National Semiconductor Days 08 The Sensym Days 12 Art Zias 14 Next Sensors 16 All Sensors 16 Hans Keller 17 Other Silicon Valley Sensor Companies 21 Other US Silicon MEMS Companies 27 Silicon Senors in Europe and the Rest of the World 30 Significant Applications 32 The Millionaires Club 33 Some People to Remember 34 Some Comments from Art Zias 36 The Author 01 all sensors Introduction There are certain stories
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School University College Dublin Frank Bradley 17 October 2011 GILLETTE INNOVATION Gillette with over 70 percent market share in the wet shave market in both the US and Europe dominated the category. This dominance was born from a relentless pursuit of better shaving technology‚ a willingness to invest whatever was needed to manufacture its products effectively‚ and a formulaic‚ integrated marketing strategy. Gillette prided itself on its innovations in shaving technology and its ability
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