Havaianas – The Flip-Flop Case Purpose Apply the tools studied in the classroom to assess Havaiana’s intended strategy to expand its business in international markets: specifically China‚ India and Pakistan. Company’s main competitive advantage: differentiation‚ diversification and innovation of the product as well as it’s brand. Brief history of the company: Havaianas began its operations in 1962 with the launch of a simple flip-flop model‚ made from synthetic rubber and low cost
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The case of Levi Strauss (1) Who doesn’t know Levi’s‚ the American blue jeans icon known all over the world? Today‚ Levi’s is one of the world’s largest brand-name companies in the blue jeans and casual pants markets. Its products are sold under the Levi’s‚ Dockers and Levi Strauss Signature brands. While Levi’s conveys an image of quality and innovation‚ the brand is mostly recognized for its status as the original pioneer brand among international customers. With sales in more than 100
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Avinash Tyagi Nintendo Case Study Company: Nintendo CO.‚ LTD. Industry: Video Games Website: http://www.nintendo.com/ Company History Founded in 1889 by Fusajiro Yamauchi‚ Nintendo began as a manufacturer of Japanese Hanafuda (flower cards) in Kyoto Japan‚ by 1902‚ they expanded to manufacture western playing cards as well and in 1951‚ under the control of Hiroshi Yamauchi‚ the grandson of Fusajiro‚ they changed their name to Nintendo Playing Card Co. and a year later opened their HQ in Kyoto
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Problem Statement Geoff Herzog‚ product manager for coffee development at Kraft Foods Canada‚ has to determine whether to launch a marketing campaign for single serve coffee pod machines in Canada‚ at the same time it is being launched in North America. S.W.O.T. Strengths: • Brand recognition • Leader in coffee market in Canada • Global company in 155 countries • Quality product reputation Weakness: • Short time to make a decision • Limited budget • Cost
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NEW PRODUCTS FROM MARKET RESEARCH CASE KELLOGG’S QUESTIONS: 1. Describe the purpose of market research. A market research is a specific and very important part of marketing strategy. It tries to known what are the things that consumer need and how the company has to design and advertise the product to the consumers will buy it when it will be launched. This type of research is used by businesses to increase the likelihood that the products will be well received by consumers when they are launched
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MedMira Case Course: Marketing Planning What changes in the environment made it possible to consider the launch of an OTC Aids Test? Be specific. MedMira is known by developing and manufacturing quality diagnostics to prevent and control the spread of infectious diseases. All tests used a flow-through membrane technology and were fast and easy to use. Medmira was distributing rapid HIV tests in Canada‚ United States‚ South Africa‚ Latin America and China‚ and selling them to hospitals
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Case study : partnership Introduction: Danurex is a multinational company located in a European country. Dannurex is manufactures for consumers good and the company owns several brands popular in France. As France was a key foreign market for the firm‚ In the early 1990s the top management for Danurex company decided to merge their several separate French business offices into one single head office in france . Internal factors: The company decided that all local companies were to move to a new
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Project Report on ANALYSIS OF FUNCTION AND MANAGEMENT OF IOCL OWNED OPERATED RETAIL OUTLET INDIAN OIL CORPORATION LIMITED ACKNOWLEDGEMENT Industrial training is an integral part of any management program. I feel lucky that i got the opportunity to do the training in one of the largest and most popular oil sector company‚ Indian Oil Corporation Limited. I take the opportunity to express our gratitude to all of them‚ who helped us to accomplish this challenging project in Indian Oil
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In early 2005‚ Crocs started production in China‚ using a large product manufacturer. * It began to enter Asian & European markets in spring 2005 in order to launch worldwide. * Snyder and his team expected the same contract manufacturing benefits in their new business (high responsiveness to consumer demands) but it wasn ’t the case in the manufacturing industry‚ because all of manufacturers outside of Asia couldn ’t work with their new flexible supply chain model. This lead them to the third
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BACKGROUND Company: Dexit Inc. is a privately owned company formed in Toronto in 2001. The company’s goal is to provide customers with convenient and easy-to-use electronic payment system that would be an alternative cash for low-value transactions. Product and service: Product/service 1 On registration by filling a form at the Dexit enabled merchant locations‚ on the Dexit website‚ or by calling the Dexit call center‚ customers will receive a Dexit Radio Frequency Identification (RFID)
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