Team Research Paper Case # 22 Procter & Gamble ’s Acquisition of Gillette Professor – Dr. Lisa Eshbach By Andrea West Inderjit Gill Rajiv Shah Company Information [pic] Procter & Gamble Co. One Procter & Gamble Plaza Cincinnati‚ OH 45202 United States Phone: 513-983-1100 Fax: 513-983-4381 http://www.pg.com [pic] Synopsis – Procter & Gamble ’s Acquisition of Gillette Where would the world be without Procter & Gamble? No Ivory soap‚ no Oil of Olay‚ no Jif peanut
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Organizations may undergo changes for a multitude of reasons. Those reasons may be either external or internal in nature. External sources are those in which a company has no direct control over and originate outside of the organization including political‚ socio-cultural‚ International‚ technology and economic (Sutevski‚ 2011). Management can predict and plan for some of these factors; however‚ some may be unexpected or so powerful that they force a company to reevaluate the way they view their
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Gillette Indonesia – What marketing plan would be appropriate for Gillette Indonesia? Situational Analysis Gillette is a well-known manufacturer of personal care products around the world. Blades and razors are the main revenue drivers accounting for 40% of total company revenue. * Strengths: Strong brand awareness‚ increasing incidences of shaving‚ market share of 50% expected in 1996. Consistent growth over last 5 years. * Weaknesses: Plant expansion delayed to 1997 – pressure
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28-02-78 Gillette Indonesia Marketing Plan Table of Contents 1. Executive summary 3 2. Situation analysis 4 2.1. Market summary 4 2.2. Market demographics 4 2.3. Market needs 5 2.4. Market trends 5 2.5. Market growth 5 2.5.1. Competition 6 2.6. SWOT analysis 6 3. Marketing strategy 8 3.1. Marketing objectives 8 3.2. Target markets 8 3.3. Positioning 8 3.4. Marketing mix 9 3.4.1. Product 9 3.4.2. Place 9 3.4.3. Promotion 11 4. Gillette Indonesia:
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My name is Lexia Gillette‚ I am 19 years old‚ I am an exercise science major here at Berkshire Community College and currently I think I am living a very healthy lifestyle. I will go through my positive healthy behavior I already practice and wish to continue. Eventually‚ unfortunately‚ I will also‚ list my unhealthy habits I have and the consequences that follow‚ due to my actions. Grocery shopping is something everyone does in order to have food to eat in their homes. Ever since I was little I
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not buy blades as often because their blades will not dull out as quickly. The quality of a blade will also play a role. If the quality of a blade is not good‚ it will dull out quickly. This can generate demand for higher end blades‚ which is where Gillette can capitalize on generating demand for their blades. Another factor is what appears in the media. When people consumers watch movies and television commercials and see good looking‚ well groomed actors‚ they will follow suit and emulate the
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P&G-Gillette Introduction On January 28th 2005 P&G agreed to buy Gillette for $57bn (£30). Gillette was the number 1 in razor accessories and proctor gamble was number 1 in consumer products‚ a marriage of the best in their respective industries. The merger of the two companies created “the world’s largest consumer products conglomerate.” Gillette was a leader in its category of razors and batteries‚ merging with P&G provided it access to P&G’s technology and marketing skills
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Gillette The Razor Wars Continue Overview Case Overview: Founded in 1901 by King C. Gillette‚ the Gillette Company has been extremely successful since it’s inception into the shaving market. Gillette did such a good job from the start in the shaving market‚ that the company went sixty-years before having any meaningful competition for it’s customers. In 1962 Gillette was enjoying a seventy percent share of the market and everything was looking rosy for the top shaving product company in the
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Pressure Today in our modern society cheating in school is growing at a rapid rate‚ but who is to blame‚ is it the school system is it students or is it the teachers. I strongly believe that it is not only the student’s fault but the school systems as well. To begin‚ cheating among students has rapidly increased. The numbers are crazy; statically 2 out of every 3 kids have cheated on a test‚ homework‚ ect. “Cheating in school is rampant and getting worse 64% of students cheated on a test in the
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responsibility in maintaining standards‚ said Roberts‚ the faculty co-chair for the Board of Judicial Affairs‚ in an interview after the panel.) Instead‚ panelists linked cheating to the social pressure put on students to prize high grades over education and other values‚ including creativity and imagination. Pressure by parents and schools to achieve top scores has created stress levels among students—beginning as early as elementary school—that are so high that some educators regard it as a health epidemic
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