Five years later—the acquisition by P&G hasn’t paid off —yet • Gillette’s businesses have been a drag for P&G • Sales growth projections have been under met • Most of Gillette ’s senior managers have left. • P&G ’s stock has lagged behind key competitors ’‚ including Colgate-Palmolive Co. and Unilever • Efforts to expand Gillette and Venus brands have not been too successful-fewer people shave since they’re unemployed or don’t go out as much • There have been more international success (Europe
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It may appear that Gillette shareholders are getting a good deal; however‚ they could be getting a better deal. Gillette should receive closer to $60/share‚ and while an offer of $54.05 is a deal that is not as good as it could be‚ it is better than no deal at all. Using transaction multiples‚ we see that Gillette is being valued well above the market in valuations involving revenues‚ EBITDA and P/E multiples. Also‚ large benefits come to shareholders in the method of acquisition. Although it is
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Case study discussion – Gillette loses face This is a deceptively simple-looking case. The lazy student will simply adopt the critical line on the company’s strategy being fed to him or her by Jeremy Kahn‚ the author of the article. In fact‚ things are by no means so clear-cut‚ students need to do some careful analysis‚ particularly in the area of Gillette’s corporate-level strategy‚ before this becomes plain. They have to be prepared to think hard about the success factors in the different businesses
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societal/institutional/cultural levels and at market and business levels. In any globalization process‚ distribution of goods and services between and within local industrial and consumer markets is of great importance. A marketing channel is a set of interdependent organizations involved in the process of making a product or service available for consumption. Globalization of markets and reorganization of distribution are mutually dependent processes that involve changes in market structures. (Mattsson
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Gillette and the Men’s Wet-Shaving Market I. BACKGROUND COMPANY HISTORY Gillete Company has assumed the world leader in the men’s and some women’s grooming product technology. Gillette maintains 64 manufacturing facilities in 27 countries‚ and its products are sold in more than 200 countries‚ more than 60 percent sales of which occurring outside the US. Gillette has also adopted the top spots worldwide in writing instruments: Paper Mate‚ Parker‚ and Waterman
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An Introduction …………………………………………………………………………….. 2 2. The reason of why distribution is such a key element of IKEA’s value chain.. 2 3.1 Distribution System of IKEA ………………………………………………………………………… 2 3.2 Porter’s and IKEA modified value chain ……………………………………………………….. 2 3.3 Importance of distribution for IKEA value chain …………………………………………… 2 3. SMA techniques in IKEA for managing its distribution network ………………….. 3 4.4 Target costing ………………………………………………………………………………………………
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(I) INTRODUCTION A channel of distribution or trade channel is defined as the path or route along which goods move from producers or manufacturers to ultimate consumers or industrial users. In other words‚ it is a distribution network through which producer puts his products in the market and passes it to the actual users. This channel consists of :- producers‚ consumers or users and the various middlemen like wholesalers‚ selling agents and retailers(dealers) who intervene between the producers
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mean a loss of sales for the organization. Pricing should take into account the following factors: • Fixed and variable costs • Competition • Company objectives • Proposed positioning strategies • Target group and willingness to pay An organization can adopt a number of pricing strategies. The pricing strategies are based much on what objectives the company has set itself to achieve. 1. Penetration pricing- Is where the organization sets a low price to increase sales and market share. 2. Skimming
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ACKNOWLEDGEMENT No work is a work of individual. This project is not an exception to it. I owe a sense of gratitude to the co-operation and support of all those people who have let me understand what is needed from time to time for completion of this project. It is very difficult to prepare a project especially when someone is new for this experience. Without any help or guidance it is not easy to achieve this given task. So I would thank all the patrons of this project. I am thankful to HUL
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perform a distribution function. The distribution function is vital to the economic well-being of society because it provides the goods and services desired by the consumer. Economists often describe the value of distribution in terms of ownership‚ place‚ and time utility. The marketer contributes to the product’s value by getting it to the right place at the time the consumer wants to buy it and by providing the mechanism for transferring ownership. Firms that do not perform the distribution function
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