Gillette Indonesia – What marketing plan would be appropriate for Gillette Indonesia? Situational Analysis Gillette is a well-known manufacturer of personal care products around the world. Blades and razors are the main revenue drivers accounting for 40% of total company revenue. * Strengths: Strong brand awareness‚ increasing incidences of shaving‚ market share of 50% expected in 1996. Consistent growth over last 5 years. * Weaknesses: Plant expansion delayed to 1997 – pressure
Premium Marketing
It may appear that Gillette shareholders are getting a good deal; however‚ they could be getting a better deal. Gillette should receive closer to $60/share‚ and while an offer of $54.05 is a deal that is not as good as it could be‚ it is better than no deal at all. Using transaction multiples‚ we see that Gillette is being valued well above the market in valuations involving revenues‚ EBITDA and P/E multiples. Also‚ large benefits come to shareholders in the method of acquisition. Although it is
Premium Stock Stock market Investment
Gillette Indonesia Case Analysis Gillette - SWOT Analysis #Strength High Quality Brand Local manufacturing 50% Market share already Gillette name means Shaving in Indonesia First Mover advantage #Weakness Employee ( Manager) retainability Poor distribution in remote villages #Opportunity 160 million population with 30% living in cities Political environment stability Increasing income Western influence in Shaving Increasing work opportunities Potential to increase
Premium Strategic management First-mover advantage Marketing
Gillette and the Men’s Wet-Shaving Market I. BACKGROUND COMPANY HISTORY Gillete Company has assumed the world leader in the men’s and some women’s grooming product technology. Gillette maintains 64 manufacturing facilities in 27 countries‚ and its products are sold in more than 200 countries‚ more than 60 percent sales of which occurring outside the US. Gillette has also adopted the top spots worldwide in writing instruments: Paper Mate‚ Parker‚ and Waterman
Premium Marketing
Research problem Brain drain or human capital flight is defined in Oxford dictionary as “the movement of highly skilled and qualified people to a country where they can work in better conditions and earn more money.” Since the early 1990s‚ a small number of India’s valuable human resources has been leaving the country in search of “greener pastures” in the region and the world over. During the last four years‚ this brain drain trend has escalated in magnitude to levels that have serious implications
Premium United Kingdom Sampling Developing country
Marketing promotional tools Gillette used in 2007 compare to the ones they used in 2012. Submitted to: Dr. Mark Robinson Submitted by: Zukhrab Karimov GILLETTE "The Best a Man Can Get"‚ when we hear this tagline one thing that comes to our mind is definitely Gillette trademark for whom it isn’t just a tagline‚ it’s a brand promise. Founded by King Camp Gillette in 1901‚ he devised and marketed the first safety razor in 1901. In a short space of time‚ Gillette converted his idea into a highly
Premium Procter & Gamble Marketing Roger Federer
Analysis of child rights protection in correctional home (SERC) 1. INTRODUCTION A right is an entitlement related to the permissible and prohibited action in the ambience of society and social institution. It is deeply attached to the wrongs and duties. Therefore‚ the concept of right is closely related to the concept of duties. (P.J. Fitzgerald‚ (1999). There is no universal definition of child under the laws of different countries‚ including Nepal. On the domestic law front‚ the Indian
Premium Human rights Universal Declaration of Human Rights Childhood
Employee drain is a common problem that most of the companies in Hong Kong are facing‚ of course‚ included KMB. Actually‚ there are two main reasons: high working pressure and unfair treatment between full-time and part-time staff. As we all know‚ in each of the buses of KMB‚ a closed circuit television (CCTV) has been installed around the cockpit. At the same time‚ there is a conflict of different perception of motivation produced by this action. People’s behaviors are based on their perception
Premium Maslow's hierarchy of needs Full-time Part-time
are insufficient drains to collect the water especially during heavy downpour‚ flooding occurs. Two U-drains are located along the road that joins the storm drain located at point X on the map. One from the Ayeduase gate with the other at a distance Y‚ away from the storm drains at X. There are no further drains along the road until a culvert at a point‚ P on the map. The distance of no drains is where most flooding occurs during heavy downpour of rain. From the culvert is a drain that joins the storm
Premium Storm Road Water pollution
convention and other legal instruments concerning migrants. http://www.unesco.org/new/en/social-and-human-sciences/themes/international-migration/international-migration-convention/ For more information refer above link Skilled Migration and Brain Drain Skilled migration is a major trend among current migration patterns‚ being fuelled by the development of knowledge economies and by the emergence of a global labour market for skilled professionals. It is also a major source of concern for many less
Premium Human Development Index Human migration Developed country