FROM: Giuseppe Fornaro TO: Edward “Cutting Edge” Barber‚ Head of Gillette Shaving Division RE: Rejuvenating the strategy of Gillette’s razor business Current Strategy Gillette has grown to be a power brand in the shaving industry. Its products are seen as premium quality and are thus sold at a premium price. Gillette’s current business model consists of high spending in marketing and product development (R&D). Gillette’s traditional competitive strategy for razors is to focus technology
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Demographic 1. Age Elders aged 50 and above tend to have more time to travel around with their friends as they had already retired. The time is more flexible comparing with young generation-working groups and students. Working groups and students can only travel during holidays. 2. Education When the people are more educated; they have the ability to get more income. Therefore‚ they will be more affordable to travel. 3. Occupation Employees who work in multinational company often travel to
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Gillette Cassette Case Study‚ 1/9/11 In 1970 Gillette Razors was dominating the manufacturing and distribution of men’s and women’s razors‚ blades and other toiletries. Their distribution to 500‚000 retail outlets in the US and the strong relationships of their sales team with chain retailers and wholesale distributors made them well-positioned to enter the emerging market of blank cassettes. Based on the research they received from their consultants‚ Gillette was smart to seriously consider
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Transcript of Gillette Company Case Study Case Study: The Gillette Company design by Dóri Sirály for Prezi III. Analysis (SWOT Analysis) Table of Contents: I. Overview of the Case II. Problem III. Analysis (SWOT Analysis) IV. Conclusion(TOWS-MATRIX) VI. Recommendation The Gillette Company has a long history of being ’the first to market...’ in its own areas of operation. As well as being first to market‚ Gillette has also continuously produced products which feature improvements
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Greg Runco Gillette Case Study‚ “I never knew my Fusion had a Precision Trimmer on the back” – 11.5.2012 It has been empirically proven that having too many options makes decision-making harder. In fact‚ some studies show that having to make too many decisions can leave people tired‚ mentally drained and more dissatisfied with their purchases. If you look at the major development milestones of Gillette‚ they occurred in 1903 // 1971 (68 years later) // 1990 (19 years later) // 1995 (5 years
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Gillette Case Analysis Key Marketing Issue/Challenge The key marketing challenge for Gillette is the company’s ever expanding product line. In the past few years‚ the Gillette brand has grown considerably. The company has released many new high-performance grooming products for men. The challenge in introducing a large number of new products in a short period of time is being able to properly market each one. It is difficult to release and market one new product‚ but if many
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Stephannie Niell Case # 14 – Gillette 1. Gillette has successfully convinced the world that “more is better” in terms of number of blades and other razor features. Why has that worked in the past? What’s next? Gillette has had the ability to appeal to men for decades and learn what they need and provide that for them. By “convincing” the world that more is better‚ it was simply done by their marketing team. The marketing team has used not only athletes throughout the decades but the research
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Sethi Gillette Case Study: In 1985‚ Gillete entered in the Indian shaving blade market through a joint venture company called ISPL with the House of Poddars. The Malhotras were the market leaders and shrewdly implemented the stock push strategy and thus‚ enjoyed around 80% of the share. The primary product was the carbon steel blade which was very cheap and was of an inferior quality as compared to stainless-steel blades. The other competitor was Wiltech which was facing heavy losses. Gillette believed
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D61/60603/13 – WILLIAM SCOUT OMASETE DMA 501 MARKETING MANAGEMENT ASSIGNMENT 1 Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation‚ evaluation
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MARKETING ASSIGNMENT: GILLETTE CASE 1. Analyze Gillette’s planning and control systems These two management tools provide the company with the necessary information to run the different SBU’s from a marketing point of view. They are complementary to a such extent that they need each other to be meaningful. The planning system is focused on the creation of marketing strategies and marketing actions to develop the brands‚ based on information gathered a priori. Based on it‚ the company
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