What is Brand? American Marketing Association defines Brand as "Name‚ term‚ symbol‚ sign‚ or design or a combination of them‚ intended to identify a seller or a group of sellers and to differentiate them from those of competitors". Thus a brand identifies the seller or maker. A brand is a complex symbol that can convey up to six levels of meaning viz. Attributes‚ Benefits‚ Values‚ Culture‚ personality and User. Scott Davis suggests visualizing a Brand Pyramid in constructing the image of brand
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A BUILDING AUTOMATION SYSTEM FOR A 3-STOREY BUILDING ABSTRACT This paper discusses the structure and features of the modern day Building automation system (BAS). Building automation describes the functionality provided by the control system of a building. The control system is a computerized‚ intelligent network of electronic device designed to perform the maintenance of the mechanical systems in a building. The field technology used in this is a distributed control system with Lonworks technology
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Fusion in the sun ‚1 second ‚ 600 million tons of hydrogen are being converted into helium‚ this reaction releases tons amounts of heat and energy. The process of fusion in the sun is known as The proton chain. The sun starts with protons and through a series of steps ‚ it turns into helium. When this is happening something called plasma is being formed. Plasma is being ionized. The sun is so hot. Really hot but all of the heat and light coming from the sun comes from the fusion process happening
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namesake product Pepsi to a broader range of food and beverage brands‚ the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand to its portfolio. As of January 2012‚ 22 of PepsiCo’s product lines generated retail sales of more than $1 billion each‚ and the company’s products were distributed across more than 200 countries‚ resulting in annual net revenues of $43.3 billion. Based on net revenue‚ PepsiCo is the second largest food
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Marketing Communication: Research and Planning Spring exam 2012 Red Bull – The Anti-brand brand Question 1: Red Bull was launched in Austria in 1987‚ and in the 25 years that has passed since then‚ many things have happened that could and should affect the way Red Bull markets and brands its product as opposed to how it was done in the years after the launch. All though Red Bull was launched in 1987‚ it was not until 1992 that the company began expanding its distribution – first to other
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Aim: Perform an experiment to determine the latent heat of fusion for milk. Materials: Calorimeter Celsius Thermometer Platform balance Kettle Milk ice cubes Stopwatch Hot Water Procedure: The copper cup was weighed and its mass was then recorded. The kettle was then used to boil water and this water was poured into the copper cup. The mass of the cup plus the hot water was calculated and recorded. The copper cup was then placed in the insulated container. The water’s temperature was
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Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
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Chapter 13-1 Building a New World How did the conferences at Dumbarton Oaks and Yalta attempt to shape the postwar world? Before the war ended‚ President Roosevelt had wanted to ensure that war would never again engulf the world. He believed that a new international political organization could prevent another world war. Creating the United Nations In 1944‚ at the Dumbarton Oaks estate in Washington‚ D.C.‚ delegates from 39 countries met to discuss the new organization‚ which was to be called
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Journal of Consumer Marketing Emerald Article: Brand communities for mainstream brands: the example of the Yamaha R1 brand community Reto Felix Article information: To cite this document: Reto Felix‚ (2012)‚"Brand communities for mainstream brands: the example of the Yamaha R1 brand community"‚ Journal of Consumer Marketing‚ Vol. 29 Iss: 3 pp. 225 - 232 Permanent link to this document: http://dx.doi.org/10.1108/07363761211221756 Downloaded on: 08-10-2012 References: This document contains references
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Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
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