Page 1 of 8 ANZMAC 2009 Vertical Brand Extensibility: A Conceptual Framework Nicolas Pontes‚ Monash University‚ nicolas.pontes@buseco.monash.edu.au Colin Jevons‚ Monash University‚ colin.jevons@buseco.monash.edu.au Abstract Brand extension have been discussed to a great extent during the past two decades‚ however‚ most of the work has focused horizontal extensions and little attention has been payed to vertical brand extension. To fulfil this imbalance of existing knowledge‚ in this article
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In the book‚ “The Bottom Billion”‚ Paul Collier points out global poverty for 80 percent of the world‚ is falling away rapidly. Yet in spite of the worlds astonishing rate to do away with poverty‚ there is still a small percentage‚ especially places in Africa and the Middle East where the economy is the same and is not improving‚ and the population just seems to continue to grow. Collier is viewed as a specialist in the field of financial matters and the issues of common war particularly in Africa
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Kapferer’s Brand-Identity Prism model Type of model: Author(s): Domain: Brand model (structure model) J.N. Kapferer Identity and image Figure 1: Six dimensions of brand identity In his so-called Brand Identity Prism‚ Jean-Noël Kapferer identifies six aspects of brand identity: (1) physique‚ (2) personality‚ (3) culture‚ (4) relationship‚ (5) reflection and (6) self-image. These six aspects are divided over two dimensions: a. The constructed source vs. the constructed receiver: a well-presented
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Michael DiNapoli May 1‚ 2013 Bio 106 Prof Blanchette Section 2376 Bio Research Paper In this scientific experiment and in my research through five different brands being tested that Act II of stovetop popcorn kernels is the best brand based on its popped volume and taste. I chose this experiment because even though it is not the healthiest of snacks out there it is one of my favorites and I eat it almost everyday so I might as well get to know it a little better and do an experiment
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Building Suburbia Review In this book Hayden writes about suburban neighborhoods and how they came to be and were developed. She starts with what she labels “borderlands which takes place in the 1820’s. Hayden then goes onto picturesque enclaves which starts with the 1950’s‚ then proceeds to streetcar buildouts starting with the year 1870’s. Then moves onto mail-order and self-built suburbs covering the 1900’s and then onto sitcom suburbs starting in the 1940’s. She writes about edge nodes in
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magnificence‚ is in its final stages of construction. Located at Yonge and Gerrard‚ the mixed-use building will play host to a populous community‚ economically rejuvenate the Yonge and college strip‚ and contribute to the urban renaissance of Yonge street. Aura is an excellent example of how urban intensification for the city will support economic development and alleviate the pressures of urban sprawl. The building consists of three stories of retail and 985 residences with underground connection to the
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How to measure brand image: a reasoned review Luca Cian‚ Ross Business School‚ University of Michigan‚ USA* The aim of this paper is to review the most important tools and methods used to analyse and measure the brand image. Both traditional and innovative measurements have been considered‚ including attitude scales‚ Q-Sort‚ Natural Grouping‚ Kelly Repertory Grid‚ Laddering‚ Benefit Chain‚ Projective Techniques‚ Brand Personality‚ and Brand Narration. Considering the number of tools presented‚
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Brand origin - How does it impact brand awareness and brand image Writers Julia Baeza Caroline Ånmo Supervisor Veronika Tarnovskaya Examiner Timurs Umans Julia Baeza Caroline Ånmo Abstract international and global. When a brand is in an international market it creates an opportunity for perceived brand origin to influence the consumers. Brand origin
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Moral education‚ like character education‚ is not a new idea - it is as old as society and education. It addresses ethical dimensions of the individual and society and examines how standards of right and wrong are developed. Thus‚ moral education teaches core moral values‚ such as honesty and responsibility‚ care‚ etc‚ and helps to raise morally responsible and self-disciplined citizens. Problem solving‚ decision making‚ and conflict resolution are also important parts of developing good moral character
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BUILDING A PARAGRAPH LOGICAL ORDER A well constructed paragraph contains sentences that are logically arranged and flow smoothly. Logical arrangement refers to the order of your sentences and ideas. There are various ways to order your sentences‚ depending on your purpose. For example‚ if you want to describe historical background to an event or something that happened in a time in the past‚ you would need to arrange your sentences according to the sequence of action‚ from beginning to end. However
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