Gillette Cassette Case Study‚ 1/9/11 In 1970 Gillette Razors was dominating the manufacturing and distribution of men’s and women’s razors‚ blades and other toiletries. Their distribution to 500‚000 retail outlets in the US and the strong relationships of their sales team with chain retailers and wholesale distributors made them well-positioned to enter the emerging market of blank cassettes. Based on the research they received from their consultants‚ Gillette was smart to seriously consider
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Brand Value & Its Significance to Customer Marketing Abstract A successful brand is the most valuable resource a company has. In fact‚ one authority speculates that brands are so valuable that many companies include a “statement of value” addendum to their balance sheets to include intangibles such as the value of their brands. Brands are used as external cues to taste‚ design‚ qualify‚ prestige‚ value and so forth. In other
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Lenovo: Building a Global Brand Case Analysis Case Summary Lenovo‚ the leading PC (Personal Computer) manufacturer in China‚ acquired IBM PC division in December 2004 for $1.75 Billion. The acquisition was a marriage of 2 great companies with complementary strengths and the operations effectiveness was expected to benefit both companies. IBM at that stage wanted to shed its PC business and concentrate on the service industry while Lenovo wanted to expand its market presence. Growth of the PC market:
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BAB003 7/10/00 Quality at Gillette Argentina Jorge Micozzi‚ President for Latin America of The Gillette Company‚ looked up from the report on Argentina’s Total Quality Management (TQM) program that was going to be delivered to the corporation’s quality council in early 1999. “As you can see from these business measures‚” he told the casewriter‚ “our TQM program has been very successful. This has been my most important program and Victor Walker‚ program manager‚ was the key to its implementation
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Proctor & Gamble 1. What is Proctor & Gamble’s corporate strategy? Do the company’s businesses seem to be related or unrelated? Are Gillette’s businesses closely related to P&G’s businesses? How will a merger with Gillette provide a 1 + 1 = 3 effect for P&G? Proctor and Gamble recently completed large restructuring‚ put new management in place‚ and cut capital spending needs. Since then they are now focused on increasing top and bottom line results after shifting business mix toward higher margin
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Bradley Kazmierczyk 3/14/13 GEOG 104-007 Paper on The Bottom Billion In this detailed and well thought out book‚ Paul Collier a professor at Oxford University focuses on a group that he calls the “bottom billion”. Through a great deal of research he describes the bottom billion as countries that have not experienced significant economic progress. According to Collier these countries have failed to adhere to the developing world in the twenty-first century because of the income gap between
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NUST BUUSINESS SCHOOL‚ ISLAMABAD | STRATEGIES FOR BUILDING A BETTER BRAND IMAGE: A CASE OF COLA RIVALS IN THE PAKISTANI CONTEXT | Consumer Behavior – Research Paper | | | 12/29/2009 | Asma Shamshad – Junaid Manzoor – Sidra Manzoor – Warda Zubair – Zafar A. Khan CONTENTS Table of Contents Introduction to Cola Companies4 Company Profile – PepsiCo Inc.4 Company Profile – Coca Cola Company4 Introduction to Cola Wars5 Early battles leading to new Coke5 Introducing a new flavor6
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Gillette Case Analysis Key Marketing Issue/Challenge The key marketing challenge for Gillette is the company’s ever expanding product line. In the past few years‚ the Gillette brand has grown considerably. The company has released many new high-performance grooming products for men. The challenge in introducing a large number of new products in a short period of time is being able to properly market each one. It is difficult to release and market one new product‚ but if many
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been Chairman and CEO of Gillette for 4 years‚ was seeking a buyer of the global Boston-based company. Lafley‚ who had been Chairman and CEO of P&G for over 4 years‚ was out of the office and had to call him back‚ unaware of what Kilts was about to propose. Lafley questioned Kilts on three topics. First‚ what was Gillette’s price? Kilts said he wanted a fair offer. Not $60 per share‚ but not $50. ”Jim‚” Lafley responded‚ “I can do the math. Are you thinking Gillette holdings into P&G stock
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7 Rayovac 7 Challenge Ahead 7 Recommendation 7 Plan of Action 8 Appendices 9 Appendix 1-History 9 Appendix 2-Industry Life Cycle Analysis 10 Appendix 3-Competetive Forces Analysis pre 1996 10 Appendix 4- Competitive Forces Post 1996 11 Appendix 5-Analysis of Industry 11 Duracell 11 Energizer 11 Rayovac 11 Market Analysis 11 Appendix 6-Distinctive Competences for Gillette 12 Appendix 7- Barneys VRIO Analysis 12 Value: 12 Rarity 12 Imitability 12 Opportunities
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