Gillette PCD: Marketing Planning and Control Situation Analysis: The president of the Personal Care Division of Gillette‚ Bill Ryan‚ is currently faced by a conflict of strategies employed to market their products. Two products have been discussed to show the way the two strategies worked and what results they could manage. White Rain (shampoo and conditioner) launched in 1985 had a market share of 3% in 1986. Right Guard (deodorant) was restaged in 1983 and has a share of 6.5% currently which
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Brian Rivera February 13‚ 2012 BMGT 364 Why does the Varsity team lose to the JV team? There were many reasons why the Varsity team began losing to the JV team. It initially started when Coach P. finalized the teams‚ and soon raced against one another. In their first exhibition run‚ as expected the Varsity prevailed‚ but there were a few members of the varsity team that were not satisfied with the win. Rather than brainstorming ways they could do to improve as team‚ they were very egotistic
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Case summary Apple Inc. in 2012 Apple and its History Steve Jobs and Steve Wozniak founded Apple in California in 1976. Their mission was to introduce an easy to use computer to market‚ which led to a computing revolution and quickly became the industry leader by selling more than 100‚000 Apple IIs in 1980. After IBM entered PC market‚ IBM PCs‚ which used Microsoft’s DOS (OS)‚ gained more market share and became the new standard for the PC industry. At the same time‚ Apple introduced the
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Google Case What were the key factors behind Google’s early success? The main key factor for Google’s early success was the creation of PageRank algorithm. Stanford graduate students Sergey Brin and Larry Page transformed the spam problem of all search engines into an opportunity by creating an algorithm that favored pages that were referenced by other pages rather than simply counting key words. The page’s importance was determined by counting its inbound links‚ weighting the links more heavily
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Sephora Direct: Investing in Social Media‚ Video‚ and Mobile Summary The company Sephora since 2008 through the creation of a new group has moved into direct marketing and digital initiatives‚ namely in the social networking world‚ initially through Facebook. Entering a new world where there are no clear rules or similar experience to help you make the best decisions in this area has been a real challenge. After more than two years in this new digital environment‚ Sephora are conducting the
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Marketing Strategy for Gillette Indonesia Done by: Agnes Naomi‚ 1206289905 Ananda Gabriella‚ 1206290081 Klemens Ismoyo Djajapurusa‚ 1206290043 Marketing Strategy for Gillette Indonesia GENERAL OVERVIEW Business Strengths Gillette owns 50% of the market share in Indonesia‚ in addition it has
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Ducati is looking to continue to drive growth by taking market share from current competitor Harley Davison. The firm plans to attack the market niche of Harley Davison with the Ducati interpretation of its cruiser. This is a misguided way to drive sustainable growth in the long term. Harley Davison is a major American motorcycle manufacturer‚ and dominated the U.S. heavy weight motorcycle market. In 2000m Harley produced 204‚500 motorcycles a 15.5% increases over 1999. Relative to other major
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Bic Versus Gillette: The Disposable Wars ABOUT HALF OF ALL WESTERN men get up each morning‚ confront their stubble in the bathroom mirror and reach for a cheap disposable plastic razor. Schiek‚ Bic‚ Gillette‚ Wilkinson or whatever‚ most men think that one brand does as well as the next. Also‚ the razor makers seem always to have them on sale‚ so you can scoop up a dozen of them for next to nothing. The Gillette Company does not like this sort of thinking. Of course‚ women
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Question 1 : Evaluate product innovation at Gillette throughout its history. Gillette has invented the first safety razor with disposable blades in year 1901 which is one of the new-to-the-world products. This safety razor serves as a basic product‚ for the market segment of men who shave regularly‚ providing them high quality shaving experience. The safety razor differentiates itself from the razor used at that period of time-- the straight razor with an open blade‚ with its cover over the two
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MEMORANDUM To: Acquisition Team From: Adriana Pinzón – Consulting Team CC: James Biteman - CEO Date: 27-09-2010 ------------------------------------------------- Subject: Recommendations about the acquisition of Sanford Corporation. Bearing in mind our philosophy or “profit growth by acquisitions”‚ I would like to recommend to the Acquisition team the evaluation of Sanford Corporation for purchase‚ for the following reasons: Even though it is a $600 Million acquisition‚ the most profitable
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