Case No. 5 Developing the Marketing Plan Case: Gillette Indonesia I. BACKGROUND In October 1995‚ Chester Allan‚ Gillette’s country manager in Indonesia‚ was developing his unit’s 1996 marketing plan. Once completed‚ it would be forwarded to Rigoberto Effio‚ business director in Gillete’s Asia-Pacific group based in Singapore. Each year Effio received and approved marketing plans for the 12 countries in his region‚ which reached from Australia to China. Once approved by Ian Jackson‚
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ranged from macroeconomic account‚ economic transformation‚ and some specific sectoral issues in Indonesian economy. The student should understand Indonesian economy through the data by exploring the concepts and data of macroeconomic accounts in Indonesia. Economic transformation will give a brief understanding of the process accumulation‚ allocation‚ and distribution of Indonesian economy during the Indonesian economic development. Some specific sectoral issues problems and policies will be delivered
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Analysis Report - Indonesia - In-depth PESTLE Insights Description: Introduction The country analysis report on Indonesia provides a wide array of analytical inputs to analyze the country’s performance‚ and the objective is to help the reader to make business decisions and prepare for the future. The report on Indonesia analyzes the political‚ economic‚ social‚ technological‚ legal and environmental (PESTLE) structure of Indonesia. The report provides a holistic view of Indonesia from historical‚
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forward‚ but off a much lower base." - JPMorgan Chase analyst John Faucher Going Global with P&G “Tide Naturals” strategy by launching; Lower-priced Pampers diapers in Europe Naturella feminine products in China Oral care in Latin America Gillette shaving products in India Price Cuts in North America? Analysts believe it is nearly impossible to determine whether retail prices are being adjusted by P&G or by the stores themselves. Retailers are willing to take a hit on Tide prices of it
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are widely credited to King Camp Gillette‚ the inventor of the disposable safety razor and founder of Gillette Safety Razor Company‚[1] in fact Gillette did not originate this model.[3] |Contents | | [hide] | |1 Development | |1.1 Free gifts | |1.2 Free lunch | |1.3 Gillette
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Supplier and Partnering Processes For many businesses‚ goods and services provided by suppliers or partners account for a significant portion of the cost and value of the final product. Suppliers include not only companies that provide materials and components‚ but also distributors‚ transportation companies‚ and information‚ healthcare‚ and education providers. Key suppliers might provide unique design‚ technology‚ integration‚ or marketing capabilities that are not available within the business
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The analysis of Gillette: Gillette is a brand of men’s safety razors‚ among other personal care products owned by Procter & Gamble. Based in Boston‚ Massachusetts‚ United States‚ it was one of several brands originally owned by the Gillette Company‚ a supplier of products under various brands‚ which was merged into P&G in 2005. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer.[1] Under the leadership of Colman M. Mockler as CEO from 1975 to 1991‚ company
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Gillette marketing plan A Situational Analysis SWOT Analysis Strengths * Market leader in shaving products * Few competitors * Huge marketing and advertising budgets and campaigns * Huge brand recognition | Weaknesses * Profit based solely on performance of goods | Opportunities * Launch more environmentally friendly products * Entry into new markets (eg. Grey market) * Growth in female market section | Threats * Imitations of Gillette’s products * Outward migration
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Men’s Grooming - France Euromonitor International : Country Sector Briefing June 2010 Men’s Grooming France List of Contents and Tables Headlines ................................................................................................................................................................. 1 Trends ...................................................................................................................................................................... 1
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[2007] Group 6 Section B Gillette India Ltd MAK – II Project Abhishek Anand Abhishek Tiwari Nishit Jalan N P Easwaran Venkata Bhargava Talasila Wasi Rizvi Sec B Group 6 IIM Indore IIM Indore Group 6 Section B 1. EXECUTIVE SUMMARY 2. INTRODUCTION OF PROJECT 3. HISTORY OF GILLETTE 3.1. FOUNDATION OF GILLETTE INDIA 3.2. GILLETTE’S STRATEGY IN INDIA 3.3. SALES 3.4. STRUCTURE 3.5. PRODUCT DETAILS 4. ANALYSIS OF GILLETTE 4.1. FINANCIAL ANALYSIS 4.2. VISION AND FUTURE GROWTH 4.3. EXTERNAL
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