Gillette Indonesia Case Study Introduction Gillette has been the world’s leader in blades and razors for more than one hundred years. Chester Allan‚ country manager in Indonesia‚ predicts the 1996 sales and growth of the company in his marketing plan. He expects growth of 19 % in the blade sales-from 115 million in 1995 to 136 million in 1996. However‚ Rigoberto Effio‚ Gillette Business Director Asia-Pacific‚ sees more potential in Indonesian market. He knows the growth rates in the other countries
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Marketing promotional tools Gillette used in 2007 compare to the ones they used in 2012. Submitted to: Dr. Mark Robinson Submitted by: Zukhrab Karimov GILLETTE "The Best a Man Can Get"‚ when we hear this tagline one thing that comes to our mind is definitely Gillette trademark for whom it isn’t just a tagline‚ it’s a brand promise. Founded by King Camp Gillette in 1901‚ he devised and marketed the first safety razor in 1901. In a short space of time‚ Gillette converted his idea into a highly
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PESTEL analysis of Indonesia | October 3 2009 | SUBMITTED TO: MR. SUNDERASAN SUBMITTED BY: Hitesh GoyalNirupan ChakravarthiSainath.V MBA 12 and PGPRM-9 | | Introduction: Indonesia is one of the largest countries in South-east Asia‚ between the Indian Ocean and the Pacific Ocean which contain mainly mountainous and covered with rain forests‚ swamps and consists over 13000 islands. Jakarta is the capital of Indonesia. Indonesia declared its independence on 17th August 1945 from Japan but
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Bandung‚ Indonesia Place to place and city to city. There is plenty much to see in this world. From Bandung to Melbourne—London—New York. What is really matter‚ though‚ it is not where you at. What matters most is‚ well‚ YOURSELF. Bandung (pronounced [bənˈduŋ]) Indonesian‚ Kota Bandung is the capital of West Java province in Indonesia‚ and the country ’s third largest city‚ and 2nd largest metropolitan area in Indonesia. Located 768 m (2‚520 ft) above sea level‚ approximately 140 km southeast of
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Decolonization in Indonesia Reynaldi Gunawan Grade 12 Indonesia started their decolonization process at 1820. It took them about 130 years to successfully decolonized themselves from the Dutch‚ which happened in 1950. They Dutch already colonized Indonesia even way before 1820‚ but Indonesia started the struggle in the year 1820. Even though Indonesia gained independence in 1945‚ they haven’t get rid of the Dutch until 1950‚ so the process of decolonization ended at 1950 instead of 1945. It
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In 1945‚ Indonesia proclaimed its Independence from the Dutch. A strong nationalist named Sukarno lead the movement‚ soon followed by Suharto. Having to be ruled by the Dutch for many years‚ Indonesia had to build everything from the start. They suffered in unification due to their diversity‚ and faced economic and government instabilities as a new nation. During this period of unstable economy‚ Indonesia have violated many human rights. However‚ their strong belief of Independence helped them become
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achievement and successful trading. ABOUT INDONESIA Indonesia is the fourth largest populated country in the world and is located in Southeast Asia. South East Asia is home to more than 24 million people and Jakarta‚ Indonesia’s capital city‚ has more than 9 million people situated within it. Indonesia covers 1‚904‚569 sq km and is positioned 500 S and 120 00 E from the equator. Indonesians speak various languages including Bahasa Indonesia‚ fluent English and Dutch. As a result of the
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globalization effects in Indonesia “In 1998 20% of the Indonesian population were below the poverty line. In 1999‚ 28% of the population was below the poverty line. Then in 2000‚ 22% of the population was below the poverty line” (Rukmana). The International Monetary Fund (IMF) claims to help countries in poverty achieve macroeconomic stability to reduce poverty. Macroeconomic stability is the balance of healthy rates of: GDP‚ unemployment‚ and price indices (Gupya). Indonesia sought the aid of the
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Q1.An overall strategy :what products or services should FAST RETAILING sell in Indonesia‚to which custoers(market segments)? Demographic segmentation: Indonesia‚with a population of over 248 million is also the fourth most populated country in the world. Indonesia is a very young country‚the average age in this country is 28.5 years old.Indonesia society is fragmented in over 300 tribes‚ there are more than 100 ethnic groups with Javanese(40.6%) being the majority ethnic groups.The
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ENGLISH EDUCATION IN INDONESIA Topic : Education 1. Introduction General Statements : Education quality in Indonesia has been increasing every year. Supporting Ideas (SI) : Government Policy‚ which use to help increasing quality of education in Indonesia. Thesis Statement : The three of advantages of using english education are about the efficiently‚ the skill that are caused by english education‚ and the cultural awareness. 2. Body * Topic : Student can learn English faster
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