Executive Summary The following report details our research and results regarding the economic climate of the Republic of Indonesia. Following our recent cultural analysis‚ we followed the similar practice of finding several sources‚ extracting the most vital information‚ and summarizing our findings into a coherent analysis. Ultimately‚ we feel that this analysis will provide a comprehensive look into Indonesia’s current economic condition‚ as well as provide insight in the future and direction
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1. How is the Gillette Series being positioned with respect to (a) competitors‚ (b) the target market‚ (c) the product class‚ (d) price and quality? What other positioning possibilities are there? a. The Gillette Series is positioned as premium to the competition. b. Using the slogan‚ “The Best a Man can Get" appeals to the target market not because it is the most convenient or the most price effective‚ but because of the value that is added to products by building on the popularity of sensor.
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mind when we think of Indonesia is 17000 islands‚ beaches‚ good food and people with beautiful smiles on their faces. I have visited Indonesia a couple of times before and that is exactly what I found except for the over population part. I visited Indonesia as a tourist before and what I experienced there made me fall in love with Indonesia. This is one major reason why I want to go back there and work. My summer holidays will start at the end of June and I like to go to Indonesia for an internship.
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Judging from the content of Bahasa Indonesia education‚ it looks like that the main function of the language is to communicate. But the history subject told me otherwise. It was reiterated over and over again‚ how Bahasa Indonesia is the symbolism of unity. How Bahasa Indonesia bridges the rich diversity in Indonesia. Well I do agree on that part. I spent my primary education years in Jakarta‚ and befriended people with different backgrounds. Bahasa Indonesia did play a part in bridging our
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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Harleen Parmar Gillette Indonesia Chester Allan‚ Gillette’s country manager of Indonesia‚ needs to decide whether increasing spending in marketing beyond 12% of sales will cause a 20-25% increase in blade sales in 1996. Despite the high market share of 48% and 97% brand awareness (See Exhibit 1) of Gillette-brand blades‚ the company needs to target several factors that hinder its growth by switching rural population to lower priced Gillette blades; targeting 48% of the urban male population
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Gillette PCD: Marketing Planning and Control Situation Analysis: The president of the Personal Care Division of Gillette‚ Bill Ryan‚ is currently faced by a conflict of strategies employed to market their products. Two products have been discussed to show the way the two strategies worked and what results they could manage. White Rain (shampoo and conditioner) launched in 1985 had a market share of 3% in 1986. Right Guard (deodorant) was restaged in 1983 and has a share of 6.5% currently which
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Telekomunikasi Indonesia‚ Tbk. Operator Telekomunikasi‚ Informasi‚ Media‚ Edutaintment‚ dan Services (TIMES) Kemajuan teknologi berbasis pita lebar (broadband) semakin mempersempit jarak antara penggunanya. Teknologi broadband memberikan pilihan luas bagi end user untuk membangun komunikasi dengan mitranya di daerah atau negara lain dengan sangat efektif dan biaya yang sangat efisien dibandingkan dengan menghubunginya via layanan telekomunikasi biasa. PT Telekomunikasi Indonesia‚ Tbk. (Telkom)
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Gillette Indonesia Case Study Introduction Gillette has been the world’s leader in blades and razors for more than one hundred years. Chester Allan‚ country manager in Indonesia‚ predicts the 1996 sales and growth of the company in his marketing plan. He expects growth of 19 % in the blade sales-from 115 million in 1995 to 136 million in 1996. However‚ Rigoberto Effio‚ Gillette Business Director Asia-Pacific‚ sees more potential in Indonesian market. He knows the growth rates in the other countries
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Transcript of Gillette Company Case Study Case Study: The Gillette Company design by Dóri Sirály for Prezi III. Analysis (SWOT Analysis) Table of Contents: I. Overview of the Case II. Problem III. Analysis (SWOT Analysis) IV. Conclusion(TOWS-MATRIX) VI. Recommendation The Gillette Company has a long history of being ’the first to market...’ in its own areas of operation. As well as being first to market‚ Gillette has also continuously produced products which feature improvements
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