BRUNEL BUSINESS SCHOOL COVERSHEET FOR ONLINE COURSEWORK SUBMISSIONS Module Code MG2048 Module Title Marketing Communications Module leader Maged Ali Student ID number 1217919 Student name Christian Henawi Degree Programme (e.g. Business and Management (General)) General Business and Management I understand that the School does not tolerate plagiarism. Plagiarism is the knowing or reckless presentation of another person’s thoughts‚ writings‚ inventions‚ as one’s own. It includes the incorporation
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will conduct a marketing campaign for Astro Byond from 26th November 2011 – 7th December 2011. The marketing objectives are to create awareness on Astro Byond‚ attract more customers for gain more sales and increase Astro market share in Malaysia broadcasting industry. In this report‚ a research done on broadcasting industry situation analysis‚ SWOT and PEST analysis to understand the challenges that Astro face in this industry. In this marketing communication‚ I will use marketing elements such as
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Companies have a broad choice of marketing communications choices. The 8 major tools of communication are advertising‚ sales promotion‚ public relations and publicity‚ events and experience‚ direct and interactive marketing‚ word-of-mouth marketing‚ and personal selling. Companies opt for different marketing communication tools depending on their brand objectives. Suppose you have the contract to market two brands of laundry detergents‚ Ultra (an established brand) and FreshX (a new brand) in the
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Integrated Marketing Communication: Advertising‚ Sales‚ Promotion‚ and Public Relations Chapter 12 Road Map: Previewing the Concepts • Discuss the process and advantages of integrated marketing communications. • Define the five promotion tools and discuss the factors that must be considered in shaping the overall promotion mix. • Describe and discuss the major decisions involved in developing an advertising program. 12 - 2 Road Map: Previewing the Concepts • Explain how sales promotion campaigns
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assignment 2. What is a data warehouse? What is the difference between an operational database and a marketing database? A data warehouse is something that holds all of the customer data. The difference between an operational database and a marketing database is that the operational database contains the individual’s transactions with the firm and follows accounting principles‚ the marketing database‚ contains information about current customers‚ former customers and prospects. 4. What
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Integrated Marketing Communications. Case study and Portfolio How Boots UK ‘makes use of the Integrated Marketing Communications concept.’ This assignment will be based on integrated marketing communications and its use in one real life organisation that communicates with its customers on a range of different platforms. I will analyse several adverts on different channel platforms in order to conclude on whether or not they succeed in co-ordinating their marketing communications effectively
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MARKETING COMMUNICATIONS PLAN Agata de Knegt - Napiòrska Student number: 20053550 Supervisor: Ms. Manuela Hernandez – Sanchez Date: August 12‚ 2009 “The Hague School of European Studies” The Hague University of Professional Education EXECUTIVE SUMMARY Evorsa is a small scale Dutch organization specialized in organizing personnel events. Although‚ the company has been on the market for seven years already‚ it seems that the firm is not moving forward. Through the years‚ Evorsa has managed
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constant improvement‚ adaption to change and innovation. The communication objective for the created plan is to minimize the existing gap between the perception of the brand image in Spain and the Netherlands. The focus lies solely on business people whom fly on a regular basis to Barcelona from Amsterdam Schiphol airport and vice versa. Through this two-year communication plan‚ Iberia aims to attract new and more business passengers. The marketing objective is to attract more business passengers‚ increase
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Reflection Paper: Integrated Marketing Communications Part II Althea Almendras - Gallardo September 22‚ 2012 How successful is the traditional advertising campaign nowadays? Many products still use the traditional and very costly method of advertising - using celebrity endorsers. This may catch attention to engage the customer on his initial consideration to purchase the product/service but does not guarantee repeat purchase. A great example would be Fit N Right – as a consumer looking
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Integrated Marketing Communications MKT2230 McDonalds Corporation Overview The history of McDonalds dates back to its early beginnings in 1940. The first restaurant was opened by 2 brothers Dick and Mac McDonald in San Bernardino California. The first franchised restaurant was later opened by Ray Kroc in Illinois‚ who later went on to purchase the brothers equity in the company and fuelled the massive worldwide expansion of the company that we see and know today. The corporate founding
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