LENOVO YOGA PRO 3 - MARKETING COMMUNICATIONS Table of Content Page 1) Executive Summary 3 2) Background 3 3) Demographic & Psychographic 3 - 4 4) Positioning Strategies & Perceptual Maps 4 5) Marketing Communications Objectives 5 6) Current MARCOM Mix - Advertisement 5
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INTEGRATED MARKETING COMMUNICATIONS Integrated marketing communication is a strategic business process used to plan‚ develop‚ execute and evaluate coordinated‚ measurable‚ brand communications programs over time with consumers‚ customers‚ prospects‚ employees‚ associates and other targeted relevant external and internal audiences. The goal is to generate both short-financial returns and build long-term brand and shareholder value. Company introduction Sennheiser micropheone was created in 1945
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Integrated Marketing Communication Case Analysis Ayesa Vawandia‚ Elmaria‚ Nanda‚ Natasha (0131111172) IMC Planning Context for McDonald (3Cs: Customers‚ Competitors‚ and Communications) Customers Current Customers. Current customers (families) buy McDonald’s meals in McDonald’s restaurant during lunch & dinner times for a chance to enjoy time with their family and a great feeling of saving (through Extra Value meal) while having an opportunity of miracle. Former Customers. Former
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Lynelle Fowler Integrated Marketing Communications Plan for General Motors GM&U College Discount Program Copyright 2010. Gatton Student Research Publication. Volume 2‚ Number 1.Gatton College of Business & Economics‚ University of Kentucky 1 Executive Overview This plan outlines communications tactics that will be utilized to raise awareness of the GM&U college discount program. The GM&U program will turn around the target audience’s less than favorable opinion of General Motors
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credit card numbers. 3. Privacy issues: Because people worry about being bombarded with marketing materials. They also do not like having their purchasing and surfing habits monitored. 4. Purchasing habits: Because many people are more comfortable with shopping in a store rather than online and having things delivered. Q2: What is interactive marketing? A: Interactive marketing is the development of marketing programs that create interplay between consumers and businesses rather than simply sending
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Marketing communications assignments…. 1.2 External analysis Environmental factors: - Social: o There are numerous social issues in regards to the alcohol industry. These range from associated disease as well as health and safety impacts from high levels of alcohol consumption‚ to under-age drinking and third world countries the portion of spending money on alcohol versus basic needs. o Domestic violence has consistently risen and has been linked to the consumption of high
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BAB003 7/10/00 Quality at Gillette Argentina Jorge Micozzi‚ President for Latin America of The Gillette Company‚ looked up from the report on Argentina’s Total Quality Management (TQM) program that was going to be delivered to the corporation’s quality council in early 1999. “As you can see from these business measures‚” he told the casewriter‚ “our TQM program has been very successful. This has been my most important program and Victor Walker‚ program manager‚ was the key to its implementation
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Trends 4 2.3 Customers 5 3.0 Communication Objectives 6 4.0 Strategy – Target Audience 7 4.1 Demographics 7 4.2 Geographics 9 4.3 Behaviouristics 9 4.4 Psychographics 10 4.5 Pen profile summary 11 5.0 Creative Strategy 12 5.1 Positioning 12 5.2 Creative Approach 13 Introduction and Confirmation of Briefing We are Swift Marketing who operates as a full service agency and we have been given the task of creating a strategic communications plan for William’s and Glyn’s Bank
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MKTG1266 Marketing Communications _______________________________________ Group Assignment By: Lin Jiaxin‚ Joyce (S3307512) Low Hui Ling‚ Rachel (S3307260) Nur Syarina Shaari (S3307456) Toh Yu Fen‚ Vivian (S3307365) Table of Contents 1. Situation Analysis 1.1. 1.2. 1.3. Internal Analysis External Analysis (PESTLE) SWOT Analysis 3 3 4 7 9 9 10 11 11 12 12 13 14 14 14 16 16 17 18 22 24 26 32 32 33 34 35 37 38 2. M arket Problem /Opportunity 3. M arketing Objectives 4. Positioning
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Sethi Gillette Case Study: In 1985‚ Gillete entered in the Indian shaving blade market through a joint venture company called ISPL with the House of Poddars. The Malhotras were the market leaders and shrewdly implemented the stock push strategy and thus‚ enjoyed around 80% of the share. The primary product was the carbon steel blade which was very cheap and was of an inferior quality as compared to stainless-steel blades. The other competitor was Wiltech which was facing heavy losses. Gillette believed
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