Instructors Marketing UGBA 106 Prof. Ming Hsu Email: mhsu@haas.berkeley.edu Shubhranshu Singh Email: shubhranshu_singh@haas.berkeley.edu Scott Roeder Email: scott_roeder@haas.berkeley.edu Overview Course Materials This is the core marketing course for the Haas Undergraduate Program and it also appeals to non-majors who have had at least one previous business course. The aim of the course is to provide a rigorous and comprehensive introduction to contemporary marketing practice
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[pic] International Business Management Table of Contents: 1. P&G Introduction 1. Birth of P&G 2. Timeline 3. Operation 4. Brands & Operation Bases 5. Logo & conflicts 2. P&G in China 1. Culture & Background 2. Reasons 3. Porter’s Diamond 4. Internal Advantages 5. Entry mode & time 6. Advantages Vs. Disadvantages 3. Management & Strategies 1. China Vs. France 2
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Current Marketing Situation Lux‚ which holds a reputed place in the market for bar soaps‚ now plans to hit the market with liquid body wash .In Pakistan‚ the body wash market comprises of Johnson’s‚ Gillette‚ Adidas‚ Palmolive‚ pears etc. The use of body wash is not really common and therefore‚ the main goal is to convert people using bar soaps to body washes. Market Description: We all want to be pampered‚ to look good and to feel great‚ to enjoy
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1 FAINA DE GRAU BANEASA 2 FAINA DE GRAU ARPIS 3 FAINA DE GRAU ARO 4 MALAI ARO 5 MALAIUL LUI ENACHE 6 PESMET 7 GRIS 8 OREZ AFTICO 9 OREZ SCOTTI 10 OREZ SPARTURA 11 OREZ ARO 12 OREZ DERONI 13 ARPACAS DERONI 14 ARPCAS 15 ZAHAR CRISTAL 16 ZAHAR CORONTA 17 ZAHAR ARO 18 ZAHAR 1KG 19 FULGI DE CARTOFI 20 KNOR CUB 21 CAFEA DONCAFE 100 gr 22 CAFEA DONCAFE 250 gr 23 CAFEA DONCAFE 300 gr 24 CAFEA DONCAFE 500 gr 25 CAFEA DONCAFE 600 gr 26 CAFEA FORTUNA 100 gr 27 CAFEA NOVA BRAZILIA 28 CAFEA VRAC BOABE 29 CAFEA
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GCMMF (AMUL) 5. Dabur India Ltd 6. Asian Paints (India) 7. Cadbury India 8. Britannia Industries Ltd. 9. Procter & Gamble Hygiene and Health Care 10. Marico Industries Ltd. 11. Colgate-Palmolive (India) Ltd. 12. Gillette India Ltd. 13. Godfrey Phillips 14. Henkel Spic 15. Johnson & Johnson 16. Modi Revlon 17. Wipro 18. Nirma Ltd 19. Amul India 20. Godrej Consumer Products Ltd Literature Review The Indian FMCG industry is crowded
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her talents with a large organization in place of creating his or her own‚ or corporate enterpreuners • Introduction of New Products Outside of the Traditional R&D Process Creation of New Strategic Partners: Example: – P&G acquiring Gillette • – Delrina Technology‚ a Toronto-based software products firm‚ was a vendor to IBM. It needed capital for expansion‚ but banks were reluctant to lend the company any money because of the intangible nature of its software. IBM already had
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Industry Introduction - Global Men’s Skin Care As per Manilatimes.com on October 16th 2012‚ Asia is driving global sales of men’s skin care products‚ with Chinese‚ Japanese and South Koreans the most avid users in the region. Consumer research group Euromonitor International said that the Asia-Pacific region accounted for nearly 60 percent of worldwide sales of men’s skin care products‚ a fast-growing section of a $33-billion male grooming industry. “As features from women’s skin care are replicated
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The importance of doing green business. Here in Russia we consider that the slogan “Go green!” is one of the most important mottos for many western companies. Nowadays it is getting really trendy to do green business and to follow the rule “Think globally‚ act locally”. And actually I want to believe that it is not a cheap marketing move to attract more and more customers but these companies really work this way. I absolutely do not want to find out in one fine day that all sustainable manufacturers
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NATURA: GLOBAL BEAUTY MADE IN BRAZIL • Founders: Luiz Seabra. Guilherme Leal‚ Pedro Passos • L’Oréal‚ world´s largest beauty company. • Possibilities for growth included moving to Internet sales‚ selling products in duty-free shops in airports‚ and creating retail chains in certain countries. • Natura had become Brazil´s biggest domestic cosmetics company. • Leading company in sustainable use of Brazil´s biodiversity. • Natura was a unique company with a growing vision for humanity (according
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them as the Chairman of the Board. The Board will examine the notice of opposition along with the documents filed in relation thereof and submits a report to the Controller. The Controller‚ on the recommendation from the Board‚ will arrange for a hearing with a time period of minimum ten days. In such a hearing‚ if the Controller finds that the patent was obtained wrongfully‚ the patent will stand amended accordingly. Renewal: Section 53 of the Act provides that a patent will cease to have effect
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