BIC Corporation: How a global icon develops its strategy Case questionsAnalyse the BIC case study and discuss the following questions: 1. What strategy did BIC use to succeed in the ball point pen market? 2. How did the strategy change with porous point pens and disposable lighters? 3. Which of the new product options should BIC pursue? Why/why not? 4. On the basis of your analysis in Questions 1 to 3‚ what do you think are the strategic strengths and weaknesses of BIC? 5. What strategies
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countries does P&Gs Market Development Organization operate in? Describe five uncertainties that complicate P&Gs efforts to accurately forecast its sales and expenses. P&Gs annual report briefly discuss the acquisition of Gillette (see pages 10-11). It acknowledges that Gillette has some different cultural norms in terms of how it defines accountability and communicates internally. Although not discussed in the annual report‚ how could differences in two organizations budgeting practices be responsible
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BRAND CANNIBALIZATION: EAT OR BE EATEN With increasing commoditization of brands‚ differentiation is hard to come in every industry. Consumers are now flooded with options‚ single company having several brands in same product category. Positioning‚ targeting‚ segmenting can serve as strategies no more. Rather it is the basic hygiene which any company needs to follow if it needs to sustain in the race for market share. So‚ what should a marketer adopt as a strategy? There are unconventional
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LUFTHANSA GROUP AIRLINES BUSINESS UNIT COMPANY PROFILE • Deutsche Lufthansa – European largest airline fleets • Consists of international and domestic airlines such as Austrian Airlines‚ • • • • Swiss International Airlines‚ Air Berlin‚ Germanwings Two main hub located in Frankfurt and Munich Lufthansa among 5 main founders for Star Alliance (largest airlines alliance) provide services to 197 international destination in 78 countries across Africa‚ Americas‚ Asia and Europe Five main business
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PESTLE PESTLE is the abbreviation of political‚ economic‚ social‚ technological‚ legal‚ and environment. Every type of business will have PESTLE analysis to make the business can be accepted in the society. This report will write some PESTLE analysis about McDonald’s in China. • Political There is a rule and law in China that everyone should obey it. In 1990‚ McDonald’s had trouble because they did not obey the law and the rule. They build a store in a area where government want to take it whenever
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items pass through dock doors and at transshipment points. Pallets and cases are scanned to provide accurate shipment and inventory data‚ which is transmitted to the project’s SAP system. Suppliers‚ including Gillette‚ Kraft‚ and Procter & Gamble are working with Metro to tag goods. Gillette is tagging its razors‚ which are tracked using smart shelves that were developed by OAT Systems. The shelves monitor the number of items on it‚ and alert staff when more product needs to be brought out from the
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A Capital Budgeting Decision — Gillette Prepared by Ray Kerlagon The following capital budgeting situation is up for review. Things to consider include: Identification of incremental cash flows. Any working capital requirements and/or sunk costs. What is the appropriate capital budgeting technique? How should we address risk? What is the cost of capital? What is the project’s IRR? PROJECT DEFINITION: A market research study was conducted in 1997 at a cost of $1‚500‚000 that indicates a high receptivity
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technological‚ legal and environmental (PESTLE) structure of South Africa. The report provides a holistic view of South Africa from historical‚ current and future perspective. Insightful analysis on critical current and future issues is presented through detailed SCPT (strengths‚ challenges‚ prospects and threats /risks) analysis for each of the PESTLE segments. In addition‚ the PESTLE segments are supplemented with relevant quantitative data to support trend analysis. The PESTLE country analysis report series
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The PESTLE Factors We start with the Political forces. First of all‚ political factors refer to the stability of the political environment and the attitudes of political parties or movements. This may manifest in government influence on tax policies‚ or government involvement in trading agreements. Political factors are inevitably entwined with Legal factors such as national employment laws‚ international trade regulations and restrictions‚ monopolies and mergers’ rules‚ and consumer protection
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MARKETING PROJECT COMPANY: P&G TABLE OF CONTENTS 1. INTRODUCTION 2. SWOT ANALYSIS 3. PEST ANALYSIS 4. P&G PRODUCT PORTFOLIO 5. EVALUATION OF TARGET SEGMENT 6. EVALUATION OF POSITIONING Introduction Procter & Gamble Co.‚ also known as P&G‚ is an American multinational consumer goods company which has it’s headquarters in downtown Cincinnati‚ Ohio‚ United States. This firm was founded by William Procter‚ a candle - maker and James
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