IEEE TRANSACTIONS ON INDUSTRY APPLICATIONS‚ VOL. 43‚ NO. 5‚ SEPTEMBER/OCTOBER 2007 1341 Unity Power Factor Control for Three-Phase Three-Level Rectifiers Without Current Sensors Bingsen Wang‚ Member‚ IEEE‚ Giri Venkataramanan‚ Member‚ IEEE‚ and Ashish Bendre‚ Member‚ IEEE Abstract—Three-level rectifiers with reduced number of switches (such as the Vienna Rectifier) to improve the input power quality of rectifier systems have been receiving wide interest in the past years. In this paper‚ a new
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any form or by any means. Downloaded from SAE International by University of Hertfordshire‚ Monday‚ February 04‚ 2013 10:28:55 AM SAE TECHNICAL PAPER SERIES 2006-01-1035 Development of Control System for Electrical Radiator Fan using Dual Sensor & Microprocessor Based Electronic Unit Raman S. Badekar‚ Jitendra S. Mahajan‚ Sunil G. Kakaye‚ Pradeep N. Khire and K. Gopalakrishna TATA Motors Limited Reprinted From: Thermal Systems & Climate Control (SP-2041) 2006 SAE World Congress Detroit
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Global And China Auto Oxygen Sensor Industry 2014 Market Research Report The report firstly introduced Auto Oxygen Sensor basic information included Auto Oxygen Sensor definition classification application industry chain structure industry overview; international market analysis‚ China domestic market analysis‚ Macroeconomic environment and economic situation analysis and influence‚ Auto Oxygen Sensor industry policy and plan‚ Auto Oxygen Sensor product specification‚ manufacturing process‚ product
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Visible Light Communication (VLC)/Li-Fi Technology & Free Space Optics (FSO) Market (2013-2018) – By Component (LED‚ Image Sensor‚ Opto-couplers)‚ Application (Indoor Networking‚ Underwater Communication‚ Location Based Service‚ ITS) & Geography For more details on the content of report and ordering information please visit: http://www.aarkstore.com/reports/reportid-239974.html VLC technology‚ one of the advanced optical wireless communication technologies‚ in which light in the
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One Gillette success‚ Right Guard Deodorant‚ was market leader in the 1960’s. Right Guard was one of the first Aerosols‚ and it became a family product which was used both by men and women. However‚ the product has not changed although the deodorant market has become fragmented with the introduction of antiperspirants‚ various product forms and applicators‚ and many different scents. As a result‚ Gillette slipped to third position in deodorant sales behind P & G and Colgate—Palmolive. An even more
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Case Study Gillette Introduces the Sensor Razor Question 1: What marketing strategy (s) does Gillette seem to be following with the development and introduction of the Sensor razor? Gillette followed selective demand strategy with the development and introduction of it is Sensor razor. This is because Gillette has clear market share dominance. Gillette market was stabled between 1986 and 1989 the market share grew by 2.6 percent in units while in dollar Gillette sales reached to 26.7 percent
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. How is the Gillette Series being positioned with respect to (a) competitors‚ (b) the target market‚ (c) the product class‚ (d) price and quality? What other positioning possibilities are there? a. Premium to competition b. The Best a Man can Get" - not the most appropriate or cheap at all‚ but the most value added products‚ building on the popularity of sensor. c. Differentiated on functional attributes through innovation d. Price premium at an index of 110 to 120. There are many other
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courses. The bottom line‚ however‚ is you must be logical‚ convincing‚ and exhaustively thorough. Case Study One: Gillette Gillette stock price is falling from $64 in early 1999 to $24 in 2001. Market share for the profitable disposable razor sector declined about 5 percent while its competitor picked up. The sales declined three percent in 2000. The new CEO James Kilts joined Gillette in February 2001 and realized that the market share of this high profit margin brand is dropping while debt increasing
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Gillette: Product and Marketing Innovation C A S E 1 Synopsis: Gillette has long been known for innovation in both product development and marketing strategy. In the highly competitive‚ but mature‚ razor and blade market‚ Gillette holds a commanding worldwide market share. The peak of its innovation occurred in 2006 with the introduction of the Fusion 5-bladed razor. Today‚ innovation in razors and blades is thwarted by a lack of new technology and increasing consumer reluctance to
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MARKETING MANAGEMENT ASSIGNMENT “Gillette Case Study” Ankit Goel (PGP/17/309) Gomathy A. (PGP/17/319) Nikhil Kumar gupta (PGP/17/329) Shaukat Ali Shahee(FPM/07/09) Rachna Ravi (PGP/17/339) Supriya Pushkar (PGP/17/349) Major decision issues in the case Gillette has the major chunk in the premium-priced market in this sector. However‚ its major competitors were imported‚ low-end and double-edges blades
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