Gillette Indonesia Case Study Introduction Gillette has been the world’s leader in blades and razors for more than one hundred years. Chester Allan‚ country manager in Indonesia‚ predicts the 1996 sales and growth of the company in his marketing plan. He expects growth of 19 % in the blade sales-from 115 million in 1995 to 136 million in 1996. However‚ Rigoberto Effio‚ Gillette Business Director Asia-Pacific‚ sees more potential in Indonesian market. He knows the growth rates in the other countries
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Summary Statement Gillette should work proactively to meet its global vision of being a world leader in the Indonesian shaving market by targeting a growth of 30 %. This can be achieved by adopting aggressive marketing strategy in these areas namely: increased supermarket penetration‚ targeting hitherto untapped rural market and product repositioning. Situational Analysis Context: Gillette is on the throes of capturing 50% of the market share in Indonesia and market expansion is a priority. However
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Gillette is a brand of men’s safety razors and personal grooming products based in Boston‚ Massachusetts. Although primarily known for their facial razors‚ its owner Proctor & Gamble have expanded the Gillette brand by building something more than a precise blade; a complete regimen of male care products. Today‚ the company produces top of the line razors‚ backed by their “Gillette Science”‚ along with body washes‚ antiperspirants‚ creams‚ foams‚ and everything else related to men’s skin. Their
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Gillette Ad Sex Appeal: The model in this ad is standing‚ staring at the man shaving in a provocative manner. She looks as if she is attracted to the man‚ especially because he is shaving. The use of the woman in the background of this ad is to attract consumers to buy Gillette razors. This ad portrays these razors to give you a very clean shave‚ which will make you more appealing to attractive women. Simple Solution: This ad makes consumers think that through the use of this product they
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1.What were the possible synergies and forces propelling the merger between P&G and Gillette—as well as the history of other takeover attempts for Gillette? Both P & G and Gillette were established in the early 1900’s and served similar purposes. Gillette and P & G are both strong‚ stable companies and could make an even stronger company. One of the propellers causing the companies to merge was that Gillette sold to men while P & G focused on women in the industry. These companies sell similar
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the Gillette and Blatz beer ads use a baby to target different audiences. While they are two different companies with different products they both use the appeal of a baby to persuade people to buy their product. In this paper I will show several differences between these ads and also some things that relate in them. To find new target audiences Gillette used babies as a focus point. Gillette is also targeting young boys in their early teens that may be starting to grow facial hair. Gillette used
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Foundations of Global Business Individual Assignment Spring 2013 Your Report The Individual report comprises 50% of your Total Module Mark. Your report will be marked both on the structure and format of your report and on the findings. Marks will be determined by your ability to: * understand and interpret the question * apply information and lessons learnt during the semester * research information and use it to answer the questions * express information and arguments in a
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Introduction It is a technology dealing with the application of Mechatronics Computers For production of goods and services.Automation is broadly classified into- 1.Manufacturing automation 2.Service automation The use of automatic machinery and systems‚ particularly those manufacturing or data-processing systems which require little or no human intervention in their normal operation. During the 19th century a number of machines such as looms and lathes became increasingly self-regulating
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j01trl~lff ELSEVIER Journal of Pragmatics 29 (1998) 155-171 The noun phrase in advertising English* Susan Rush Fonds Gustave Guillaume‚ Ddpartement de langues et linguistique‚ Facult~ des Lettres‚ Pavillon Charles-de Koni.~ck‚ Universit~ Laval‚ Quebec G1K 7P4‚ Canada Received 17 August 1995; revised version 7 April 1997 Abstract The purpose of this paper is to give a formal description of two unusual features of the noun phrase in English print advertising: its ability to operate as an
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athletes to consume on the product. (b) The first influence for development is that men always search for the product that provides the closest and most efficient shave since its part of a daily rhythm. Secondly‚ as compare to Wilkinson Sword‚ Gillette had the urge to innovate in order to remain as the dominant one in the market. (c) I would say that the product would be a cash cow because it has a large market share of 74%‚ and has a low market growth rate because people always need shavers
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