MARKETING PROJECT COMPANY: P&G TABLE OF CONTENTS 1. INTRODUCTION 2. SWOT ANALYSIS 3. PEST ANALYSIS 4. P&G PRODUCT PORTFOLIO 5. EVALUATION OF TARGET SEGMENT 6. EVALUATION OF POSITIONING Introduction Procter & Gamble Co.‚ also known as P&G‚ is an American multinational consumer goods company which has it’s headquarters in downtown Cincinnati‚ Ohio‚ United States. This firm was founded by William Procter‚ a candle - maker and James
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“Newell Rubbermaid Inc.”‚ 2006‚ http://premium.hoovers.com/subscribe/ [7] Hoovers Online‚ “Societe BIC.”‚ 2006‚ http://premium.hoovers.com/subscribe/ [8] Hoovers Online‚ “Zippo Inc.”‚ 2006‚ http://premium.hoovers.com/subscribe/ [9] Hoovers Online‚ “Gillette.”‚ 2006‚ http://premium.hoovers.com/subscribe/ [10] Rebecca Zabel‚ “International Business Portfolio”‚ Oct 1st‚ 2003‚ Concept to Implementation‚ Dryden Press‚ 1997 [12] L From Concept to Implementation‚ Dryden Press‚ 1997 [13] Pradeep Chintagunta
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million within 30 years. By the end of 1980 the parker pens were sold in over 150 countries. In 1987 the company’s headquarters was moved to Newhaven‚ East Sussex‚ England. Then in 1993 Parker was aquired by Gillette Company‚ which already owned the PaperMate brand. Then in 2000 Gillette sold the company to Newell Rubbermaid‚ and became the largest in the world owning writing products with brand names such as‚ Sharpie‚ Parker‚ PaperMate‚ Waterman and Liquid Paper‚ among others. People involved
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P&G‚ founded in 1837 with its headquarter in Ohioan‚ is the largest consumer goods company operating over 300 brands including hairdressing and beauty‚ home care and family health in over 80 countries and districts. What is the secret for P&G to be so powerful in this area? According to the CEO of P&G‚ the key for a brand to be successful is to define a clear benefit for a particular brand and make sure it is better than any other competitor to make people’s life better. When you can
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Introduction 1.1 Background of the Company William Procter from England and James Gamble from Ireland had come to Cincinnati. Both gentlemen did not plan to permanently stay in England despite the busyness of the city they came to. Cincinnati was then a famous and a busy center of commerce and industry in the early nineteenth century. Despite their intentions‚ however‚ both men ended their travels when they arrived at the Queen City of the West where William took care of his ailing wife‚ Martha
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and produces soap operas. Some 25 of P&G’s brands are billion-dollar sellers‚ including Gillette Fusion‚ Always/Whisper‚ Braun‚ Bounty‚ Charmin‚ Crest‚ Downy/Lenor‚ Folgers (which it reportedly plans to spin off)‚ Gillette‚ Iams‚ Olay‚ Pampers‚ Pantene‚ Pringles‚ Tide‚ and Wella‚ among others. Acquisitive P&G bought Clairol in 2001 and a majority of Wella in 2003. Its biggest buy in company history was Gillette in late 2005. The P&G community consists of over 138‚000 employees working in over 80
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MKTG 680-01: International Marketing‚ Spring 2006 Exam I Review Questions • • NOTE: THESE QUESTIONS ARE ILLUSTRATIVE. IN ADDITION TO STUDYING THIS SET‚ YOU SHOULD ALSO CONSULT THE RELEVANT CHAPTERS OF YOUR TEXT AND YOUR LECTURES NOTES. REVIEW THIS SET AND FEEL FREE TO DISCUSS WITH ME‚ SHOULD YOU HAVE ANY QUESTIONS OR CONCERNS. Chapter 3 – The Global Trade Environment 1. a. b. c. d. e. Which of the following is the abbreviation for a proposed trade initiative between the U.S
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Persuasive Essay: In Harm’s Way The sinking of the USS Indianapolis was a horrible event‚ which killed hundreds of soldiers‚ and left hundreds floating adrift in the sea with swarms of sharks circling around them. Captain McVay‚ the captain of the Indianapolis‚ was charged with negligence. Truly‚ Captain McVay did his job with what he had‚ and should not be the scapegoat for the navy. Generals‚ Lieutenants‚ and Commodores are all partially responsible for the sinking due to negligence‚ miss communication
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Television is just another part of technology keeping us from viewing the world and living our lives as we should. Instead of coming out of our house and taking on any challenge the world might have for us‚ we easily give up to our laziness‚ which quickly makes us grab the bag of chips‚ the soda‚ and sit down. Even though I am one of the many people who just loves to have the remote by their side‚ I strongly believe that television is nothing but detrimental to our society. Watching television
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----------------------------------- Jul 23‚ 2006 Industry Report of the FMCG sector profiling P&G‚UL‚KMN‚ ----------------------------------- Financial Statement Analysis In the healthy and growth inducing economic scenario of the 2000’s‚ P&G has seen double digit revenues growth to around $56b in 2005. Keeping its costs low has seen it achieve healthy profit margins of around 11% - 12%. Refer Table 1. Table 1 Margins P&G (in %) 2003 2004 2005 Gross Margin 49 51
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