Summary Statement Gillette should work proactively to meet its global vision of being a world leader in the Indonesian shaving market by targeting a growth of 30 %. This can be achieved by adopting aggressive marketing strategy in these areas namely: increased supermarket penetration‚ targeting hitherto untapped rural market and product repositioning. Situational Analysis Context: Gillette is on the throes of capturing 50% of the market share in Indonesia and market expansion is a priority. However
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Gillette is a brand of men’s safety razors and personal grooming products based in Boston‚ Massachusetts. Although primarily known for their facial razors‚ its owner Proctor & Gamble have expanded the Gillette brand by building something more than a precise blade; a complete regimen of male care products. Today‚ the company produces top of the line razors‚ backed by their “Gillette Science”‚ along with body washes‚ antiperspirants‚ creams‚ foams‚ and everything else related to men’s skin. Their
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Oysho Communication : La stratégie de la communication de Oysho est coéhence avec la stratégie de la groupe inditex. 1. Les objectives * Faire savoir : Informer le cible de la marque et des nouveux collections de Oysho Oysho adapte une stratégie de Fast Fashion‚ le circule de renouveller des produits est 2 semaine‚ une fois les nouveax collections sont sur le marché‚ Oysho le fait savoir le plus vite possible pour son cible. * Faire aimer : Crée les emotion et sentiment positive
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Gillette Ad Sex Appeal: The model in this ad is standing‚ staring at the man shaving in a provocative manner. She looks as if she is attracted to the man‚ especially because he is shaving. The use of the woman in the background of this ad is to attract consumers to buy Gillette razors. This ad portrays these razors to give you a very clean shave‚ which will make you more appealing to attractive women. Simple Solution: This ad makes consumers think that through the use of this product they
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1.What were the possible synergies and forces propelling the merger between P&G and Gillette—as well as the history of other takeover attempts for Gillette? Both P & G and Gillette were established in the early 1900’s and served similar purposes. Gillette and P & G are both strong‚ stable companies and could make an even stronger company. One of the propellers causing the companies to merge was that Gillette sold to men while P & G focused on women in the industry. These companies sell similar
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the Gillette and Blatz beer ads use a baby to target different audiences. While they are two different companies with different products they both use the appeal of a baby to persuade people to buy their product. In this paper I will show several differences between these ads and also some things that relate in them. To find new target audiences Gillette used babies as a focus point. Gillette is also targeting young boys in their early teens that may be starting to grow facial hair. Gillette used
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. How is the Gillette Series being positioned with respect to (a) competitors‚ (b) the target market‚ (c) the product class‚ (d) price and quality? What other positioning possibilities are there? a. Premium to competition b. The Best a Man can Get" - not the most appropriate or cheap at all‚ but the most value added products‚ building on the popularity of sensor. c. Differentiated on functional attributes through innovation d. Price premium at an index of 110 to 120. There are many other
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Foundations of Global Business Individual Assignment Spring 2013 Your Report The Individual report comprises 50% of your Total Module Mark. Your report will be marked both on the structure and format of your report and on the findings. Marks will be determined by your ability to: * understand and interpret the question * apply information and lessons learnt during the semester * research information and use it to answer the questions * express information and arguments in a
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Mouloudi [Kies de datum] | Inhoud 1.0 Basis gegevens 3 2.0 Overall doelstellingen‚ strategie en bedrijfsresultaten account 4 3.0 Inkoopstrategie 6 3.1Inkoopproces 6 4.0 SWOT analyse 7 5.0 Door account gehanteerde leveranciers-selectiecriteria 8 5.1Specifieke eisen/wensen account ten aanzien van ons bedrijf als leverancier 8 6.0 Consequenties voorgaande formulieren voor de strategie t.o.v. dit account 9 7.0 Actieplan 10 7.1Actie (intern) 10 7.2 Actie (extern) 11 8.0 Actieprogramma
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Bibliography: February 21st 2013‚ http://www.passionned.nl/strategie/performance-management. March 5th‚ 2013‚ http://www.hrocore.com/job-descriptions/. Verma‚ (2007)‚ http://www30.hrsdc.gc.ca/NOC/english/NOC/2006/JobDescriptions.aspx. Munck‚ R. d. (2013‚ March 5). (E. v. Huijstee‚ Interviewer) 3 Hogeschool van Amsterdam
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