I. Executive summary King of Shaves (KOS) is a British-based shaving‚ skin care and grooming brand founded by Will King. King incorporated KMI (Knowledge & Merchandising Inc. Ltd.) on April 13th 1993. It is KMI which owns the King of Shaves brand‚ along with other “premium-mass” toiletries brands. King of Shaves is sold internationally at the company’s web site and through retailers worldwide. The brand’s principle markets are the UK‚ USA‚ Australia‚ Scandinavia and New Zealand. II. Current
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Casebundel Bachelor ________________________________________________________ Management Control ________________________________________________________ Nyenrode School of Accountancy & Controlling‚ voorjaar 2011‚ MACO-18 1 © BREUKELEN‚ Nyenrode School of Accountancy & Controlling‚ 2011 Niets uit deze uitgave mag worden verveelvoudigd en/of openbaar gemaakt door middel van druk‚ fotokopie‚ microfilm‚ elektronisch op geluidsband of op welke andere wijze dan ook‚ zonder voorafgaande
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Marketing analysis for Burberry Group Plc Burberry 1 Content 2 Introduction 3 Current market 4 About the company 4 PEST Analysis of the company 5 Analysis of the company 7 Products and portfolio analysis 7 Competitor Analysis 9 Consumers‚ segmentation‚ positioning 16 SWOT Analysis 18 Boston Matrix 19 New market to enter 20 Ansoff Matrix 21 Objectives 22 Key issue 22 Objective 22 Strategy 23 Marketing Mix 4P’s 23 Product 23 Price 25 Place 26 Promotion 27 Action Plan
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Hedley Co. in England which made them a global organization. Gradually they acquired Folgers Coffee‚ Norwich Eaton Pharmaceuticals‚ Richardson-Vicks‚ Noxell (Noxzema)‚ Shulton’s Old Spice‚ Max Factor. In January 2005‚ they acquired Gillette and added brands like Gillette razor‚ DuracelL‚ Oral-B. P&G established its India subsidiary “P&G India” in 1964. According to their Indian website‚ they now serve over 650 million customers in India. Currently P&G India is present in the following market segments:-
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BIC Corporation: How a global icon develops its strategy Case questionsAnalyse the BIC case study and discuss the following questions: 1. What strategy did BIC use to succeed in the ball point pen market? 2. How did the strategy change with porous point pens and disposable lighters? 3. Which of the new product options should BIC pursue? Why/why not? 4. On the basis of your analysis in Questions 1 to 3‚ what do you think are the strategic strengths and weaknesses of BIC? 5. What strategies
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countries does P&Gs Market Development Organization operate in? Describe five uncertainties that complicate P&Gs efforts to accurately forecast its sales and expenses. P&Gs annual report briefly discuss the acquisition of Gillette (see pages 10-11). It acknowledges that Gillette has some different cultural norms in terms of how it defines accountability and communicates internally. Although not discussed in the annual report‚ how could differences in two organizations budgeting practices be responsible
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BRAND CANNIBALIZATION: EAT OR BE EATEN With increasing commoditization of brands‚ differentiation is hard to come in every industry. Consumers are now flooded with options‚ single company having several brands in same product category. Positioning‚ targeting‚ segmenting can serve as strategies no more. Rather it is the basic hygiene which any company needs to follow if it needs to sustain in the race for market share. So‚ what should a marketer adopt as a strategy? There are unconventional
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dans sa stratégie de communication globale‚ ne s’y est pas trompé en réalisant depuis plusieurs années des opérations de marketing sur mobile : 1. envoi de SMS commerciaux‚ 2. programme de fidélisation par couponing‚ 3. mise en ligne d’un site Internet mobile Coca-Cola ou d’un site wap dédié lors de la coupe du monde de football… Coca-Cola a d’ailleurs gagné‚ en 2008‚ le Grand Prix Marketing Mobile Stratégies. Le mobile permet à Coca Cola de construire une véritable stratégie de marketing
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items pass through dock doors and at transshipment points. Pallets and cases are scanned to provide accurate shipment and inventory data‚ which is transmitted to the project’s SAP system. Suppliers‚ including Gillette‚ Kraft‚ and Procter & Gamble are working with Metro to tag goods. Gillette is tagging its razors‚ which are tracked using smart shelves that were developed by OAT Systems. The shelves monitor the number of items on it‚ and alert staff when more product needs to be brought out from the
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A Capital Budgeting Decision — Gillette Prepared by Ray Kerlagon The following capital budgeting situation is up for review. Things to consider include: Identification of incremental cash flows. Any working capital requirements and/or sunk costs. What is the appropriate capital budgeting technique? How should we address risk? What is the cost of capital? What is the project’s IRR? PROJECT DEFINITION: A market research study was conducted in 1997 at a cost of $1‚500‚000 that indicates a high receptivity
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