Un concept marke-ng efficace mais limité … 13 octobre 2010 De Villepin -‐ Gutharc -‐ Mar8ni 1 Sommaire La naissance du concept Le marché : cible et concurrents Le marke6ng mix Forces et faiblesses Conclusion et recommanda6ons 13 octobre 2010 De Villepin -‐ Gutharc -‐ Mar8ni
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MARKETING PROJECT COMPANY: P&G TABLE OF CONTENTS 1. INTRODUCTION 2. SWOT ANALYSIS 3. PEST ANALYSIS 4. P&G PRODUCT PORTFOLIO 5. EVALUATION OF TARGET SEGMENT 6. EVALUATION OF POSITIONING Introduction Procter & Gamble Co.‚ also known as P&G‚ is an American multinational consumer goods company which has it’s headquarters in downtown Cincinnati‚ Ohio‚ United States. This firm was founded by William Procter‚ a candle - maker and James
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“Newell Rubbermaid Inc.”‚ 2006‚ http://premium.hoovers.com/subscribe/ [7] Hoovers Online‚ “Societe BIC.”‚ 2006‚ http://premium.hoovers.com/subscribe/ [8] Hoovers Online‚ “Zippo Inc.”‚ 2006‚ http://premium.hoovers.com/subscribe/ [9] Hoovers Online‚ “Gillette.”‚ 2006‚ http://premium.hoovers.com/subscribe/ [10] Rebecca Zabel‚ “International Business Portfolio”‚ Oct 1st‚ 2003‚ Concept to Implementation‚ Dryden Press‚ 1997 [12] L From Concept to Implementation‚ Dryden Press‚ 1997 [13] Pradeep Chintagunta
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moved the company headquarters to Newhaven‚ East Sussex‚ England which was the original location of the Valentine Pen Company previously acquired by Parker. In 1993 Parker was acquired by the Gillette Company‚ which already owned the Paper Mate brand‚ one of the best-selling disposable ballpoints. Gillette sold the writing instruments division in 2000 to Newell Rubbermaid‚ whose own Stationery Division‚ Sanford‚ became the largest in the world owning such brand names as Rotring‚ Sharpie‚ Reynolds
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million within 30 years. By the end of 1980 the parker pens were sold in over 150 countries. In 1987 the company’s headquarters was moved to Newhaven‚ East Sussex‚ England. Then in 1993 Parker was aquired by Gillette Company‚ which already owned the PaperMate brand. Then in 2000 Gillette sold the company to Newell Rubbermaid‚ and became the largest in the world owning writing products with brand names such as‚ Sharpie‚ Parker‚ PaperMate‚ Waterman and Liquid Paper‚ among others. People involved
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P&G‚ founded in 1837 with its headquarter in Ohioan‚ is the largest consumer goods company operating over 300 brands including hairdressing and beauty‚ home care and family health in over 80 countries and districts. What is the secret for P&G to be so powerful in this area? According to the CEO of P&G‚ the key for a brand to be successful is to define a clear benefit for a particular brand and make sure it is better than any other competitor to make people’s life better. When you can
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Introduction 1.1 Background of the Company William Procter from England and James Gamble from Ireland had come to Cincinnati. Both gentlemen did not plan to permanently stay in England despite the busyness of the city they came to. Cincinnati was then a famous and a busy center of commerce and industry in the early nineteenth century. Despite their intentions‚ however‚ both men ended their travels when they arrived at the Queen City of the West where William took care of his ailing wife‚ Martha
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and produces soap operas. Some 25 of P&G’s brands are billion-dollar sellers‚ including Gillette Fusion‚ Always/Whisper‚ Braun‚ Bounty‚ Charmin‚ Crest‚ Downy/Lenor‚ Folgers (which it reportedly plans to spin off)‚ Gillette‚ Iams‚ Olay‚ Pampers‚ Pantene‚ Pringles‚ Tide‚ and Wella‚ among others. Acquisitive P&G bought Clairol in 2001 and a majority of Wella in 2003. Its biggest buy in company history was Gillette in late 2005. The P&G community consists of over 138‚000 employees working in over 80
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10. The current technology‚ x-ray fluoroscopy‚ is embedded in several products of Philips Healthcare. For example the MultiDiagnost Eleva or the Juno DRF (http://www.healthcare.philips.com/us_en/products/xray/products/fluoroscopy/psg_diagnostics_index.wpd‚ 2012). In these products the current technology plays a very important part. In fact‚ it is the centre part of where the rest of the product is built around. The production process of these products is arranged so that the current technology is
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Persuasive Essay: In Harm’s Way The sinking of the USS Indianapolis was a horrible event‚ which killed hundreds of soldiers‚ and left hundreds floating adrift in the sea with swarms of sharks circling around them. Captain McVay‚ the captain of the Indianapolis‚ was charged with negligence. Truly‚ Captain McVay did his job with what he had‚ and should not be the scapegoat for the navy. Generals‚ Lieutenants‚ and Commodores are all partially responsible for the sinking due to negligence‚ miss communication
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