MARKETING ASSIGNMENT: GILLETTE CASE 1. Analyze Gillette’s planning and control systems These two management tools provide the company with the necessary information to run the different SBU’s from a marketing point of view. They are complementary to a such extent that they need each other to be meaningful. The planning system is focused on the creation of marketing strategies and marketing actions to develop the brands‚ based on information gathered a priori. Based on it‚ the company
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Gillette Razor corporation was founded in 1901 by King Camp Gillette as the American Safety Razor Company. In 1895‚ while working as a salesman for Gillette envisioned an inexpensive‚ double-edge blade that could be clamped over a handle and simply disposed of when the blade dulled. Gillette spent many years searching for an inventor or engineer that could help him in making the dream a reality. Many people told him it couldn’t be done but in 1901 William Nickerson‚ a Massachusetts Institute of Technology
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Venus‚ Claudio Bravo. Venus is an oil on canvas painting done by Claudio Bravo in 1979. Through the use of oil on a canvas medium allows the artist to blend alike colors creating a variety of tints and shades. Bravo blends his colors to add value to the painting‚ through these refined changes it creates an illusion making the painting feel almost three dimensional. This painting was likely done in one sitting. Bravo’s usage of shapes defines a woman’s bodies in loving‚ feminine‚ and tender emotion
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research on two interesting pieces of Paleolithic art‚ The Venus of Willendorf and The Venus of Laussel. It was fascinating to learn about each piece of art and what the story is behind each one. Archaeologist Josef Szombathy found a unique masterpiece in 1908‚ The Venus of Willendorf. Joesef found the sculpture near the town of Willendorf in Austria. The incredible sculpture must have been created somewhere else due to the fact that the Venus of Willendorf was created from a type of oolitic limestone
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Marketing Management Case 7: Gillette The Razor Wars Continues Prepared by: Hala Question 1: Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in wet-shaving market come to an end? Explain? King C. Gillette has founded Gillette in 1901. It was one of the first great multinational organizations and a marvel of marketing effectiveness. Gillette has set a goal for his company: To offer consumers high-quality
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The three works of art that I have chosen to write about are “Venus” of Urbino‚ Spirit Spouse and Zenobia in chains. The Venus of Urbino was a painting made in 1538 in Florence‚ Italy. It depicts a Venetian courtesan woman lying down naked in a bed with provocative gestures. She has very fair skin and a Rubenesque body type. The 16th century was a time where women were depicted with a more curvaceous body type to express their wealth because in those times the thicker a man or a woman was the wealthier
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years later—the acquisition by P&G hasn’t paid off —yet • Gillette’s businesses have been a drag for P&G • Sales growth projections have been under met • Most of Gillette ’s senior managers have left. • P&G ’s stock has lagged behind key competitors ’‚ including Colgate-Palmolive Co. and Unilever • Efforts to expand Gillette and Venus brands have not been too successful-fewer people shave since they’re unemployed or don’t go out as much • There have been more international success (Europe‚ Brazil
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Gillette is a company that has been known to the public for many years for innovation and marketing strategy. They hold a commanding market share in a razor and blade industry that is rapidly growing new companies and competitors. However‚ their innovativeness has not been the same since 2006 when they created the fusion 5‚ and their ability to market to people who do not want to pay the price for razors has caused them to look at new ways to maintain or increase its market share. Gillette was founded
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The birth of Venus is displayed at the Uffizi Gallery in Florence‚ Italy. But originally Botticelli was commissioned to paint the work by the Medici family of Florence‚ specifically Lorenzo di Pierfrancesco de’ Medici under the influence of his cousin Lorenzo de’ Medici‚ close friend to Botticelli. The painting depicts the goddess Venus‚ having emerged from the sea standing on a seashell‚ arriving at the seashore. On Venus’ right is Zephyrus‚ God of Winds‚ he carries with him the gentle breeze Aura
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GILLETTE INDONESIAN Given the information and the projections for 1996 behavior of the Indonesian market‚ Should Chester Allan implement his strategy based on increase only sales‚ instead of focusing efforts on market development (marketing‚ promotion‚ supply chain) aside of sales‚ just as Rigoberto Effio suggests? BACKGROUND GILLETE Since its creation in 1901‚ Gillette has established a solid worldwide leadership as a producer of razors and blades‚ as well as other consumer product categories
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