2/22/2013 The Value Chain Strategic Management • Value Chain – Value chain is a convenient way of looking at the firm’s activities Introducing Strategy Management – The functional activities within the firm that create value in the goods and services produced (Basic Concepts of Strategic Management) Lecture 3 21.2.2013 – Value chain: all the activities that a firm uses to design‚ produce‚ market‚ deliver‚ and support its product Dr. Kayhan Tajeddini Associate Professor
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Assessment 1B MGMT.7930 Tutor: Neihana Jacob Due Date: 4/4/12 Word Count: 1234 In 1979‚ Michael Hill started Michael Hill Jewellers (MHJ) after 20 years of working in his uncle’s jewellery store. Doing away with the usual giftware items and the more formal atmosphere‚ his strategy was to make shopping for jewellery more accessible to the public. One strength of the company is the strict use of the Friedman Group’s sales techniques. This allows the staff to maximise conversion rates and
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athletes to consume on the product. (b) The first influence for development is that men always search for the product that provides the closest and most efficient shave since its part of a daily rhythm. Secondly‚ as compare to Wilkinson Sword‚ Gillette had the urge to innovate in order to remain as the dominant one in the market. (c) I would say that the product would be a cash cow because it has a large market share of 74%‚ and has a low market growth rate because people always need shavers
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Rosario‚ Pinamalayan‚ Oriental Mindoro This is on a mountain side. Transportation is harder but issues with smell and taxes are lessened. Promotion Word of mouth only Poor promotion efforts yet still effective considering their market share. VRIO LOCATION: Rosario‚ Pinamalayan‚ Oriental Mindoro Value: Yes‚ it is a strength The
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Do the company’s businesses seem to be related or unrelated? Are Gillette’s businesses closely related to P&G’s businesses? How will a merger with Gillette result in a 1 + 1 = 3 effect for P&G? 2. How attractive are the industries/product categories in which P&G competes? What is the competitive strength of each of its business segments? Does Gillette seem to compete in attractive consumer segments? Are its business units strong in their respective markets? What does a 9-cell industry attractiveness/business
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Apple Case Discussion Notes: 1. What‚ historically‚ has been Apple’s competitive advantage? - Innovation. They were the first ones to create a personal computer‚ first to capitalize on the MP3 movement‚ first to create the tablet computer. They have the first mover advantage in their efforts. - First mover strategy of being the first company to do something - A case can be made for efficiency with their quick turnaround of product updates 2. Analyze the personal computer industry. Are
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06 Internal Analysis In this part‚ the report will briefly illustrate the result from analysing the internal environment of CEMEX by supply chain analysis and resources and competences framework and VRIO model. 6.1 Value Chain Analysis Activities | Resources | Competencies | PrimaryActivities | Supply chain management | | * Good relationships with products suppliers and transportation companies | | Operations | - Internal design | - Import products from Vietnam | | Distribution
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Problem: not working properly acquisition. "is it a problem of Gillette or Duracell?" no real growth no clear strategic direction " the company had gone nowhere for 4 years" External analysis Battery industry/alkaline battery industry Technological segment: new development General environment Global segment: potential market for emerging market‚ sony and panasonic go into US Entry barrier‚ paten is very important‚ we just have 3 players in American market suppliers: who are they
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Title The Gillette Safety Razor The Gillette Safety Razor Would you like to eliminate the chance of bleeding on your clean shirt at the start of everyday? The early twenties were a time when a clean look could be the difference between landing that new job or a promotion. The Gillette Safety Razor gave promise to a faster‚ safer morning routine that was so simple even a baby could do it. Could a one-page advertisement with minimal text be an effective tool in fundamentally changing the way
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Caso Gillette Singapur Apreciaciones • Estrategia de Gillette a nivel internacional es comprar fábricas de productos de consumo de alta calidad rentables. En 1996‚ compran Duracell Internacional y parece que se complicó....No compró Unilever a Gillette?? • Cultura Parker (60 personas): origen familiar‚ informal‚ alta unidad‚ estructura horizontal‚ una sola marca de calidad superior de la cuál los empleados se sentían orgullosos (identificación). ESTO ESMUY DIFÍCIL DE LOGRAR‚ HAY QUE
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