MERCK: OPEN FOR INNOVATION? Founded in 1891 as an American subsidiary of his German namesake‚ Merck was once considered the “undisputed king of the pharmaceutical industry with ground‐ breaking drugs”(The Chief Executive 2003). But for the last decade‚ Merck has gone through a period of stagnation; it began to lose exclusivity patents on blockbuster drugs and has witnessed Pfizer’s rise to top place in the industry. It seemed now that internal R&D that was once the company’s main asset would
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GOOGLE - A SAGA OF INNOVATION Google‚ the world’s most popular search engine‚ is scaling new heights these days. Born out of a project work carried out by Larry Page (Page) and Sergey Brin (Brin)‚ both Stanford dropouts‚ Google has come a long way; from a small information search technology on the web to the world’s most popular and mostly referred search engine. Google search is an easy-to-use service which gives the results of a query in a fraction of a second. Millions of browsers prefer
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1. What is Sound Business Idea? Sound Business Idea – an economic opportunity which is within reach of the entrepreneur and which will provide him with a desirable value. Source: http://wynnermind.blogspot.com/2012/06/search-for-sound-business-idea.html 2. Creative Process‚ explain each stage Creativity – the reorganization of experiences into new configurations. This has an important role in the formulation of a sound business idea. The Creative Process a.
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Creativity and innovation management Establishment of an enterprise entails making profit through production of products that satisfy the customer and at the same time maintain the social and environment effects of the production. The growth and development of enterprise will thus have supportive elements that ensure that each period in production brings a difference to the business. The comparison of the first automobile in the world cannot be compared to the current automobiles. There is a difference
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Ancient Chinese Innovations Jennifer E Strayer University Humanities 111 Ancient Chinese Innovations The ancient Chinese culture has probably contributed more to the advancement of humans than any other. In China’s long history they have shown us many extremely important inventions. In the modern world we take a lot of these innovations for granted even though we use many of them on a daily basis. I have often wondered who invented many items I use and it surprised me to find out that most
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Making innovation work: How to manage it‚ Measure it‚ and Profit from it By Davila Epstein and Shelton Summary In this book the authors provide clearly defined methods and guidelines for creating and sustaining innovation strategies that best fit a specific company. The book covers a lot of topics about innovation from the management’s prospective. It starts from evaluation the innovation state of one company to how to design an innovation strategy while integrating /balancing innovations between
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Discuss the significance of innovation for the competitive position of the firm. Why is innovation important for business organizations? In what areas of the business might innovation be significant? The need for organisations to innovate is one of the most important functions to undertake in order to stay viable. There are many factors that impact on the organisation‚ mainly the internal and external environments. However‚ the external environment is largely the main cause to innovate‚ with the
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Managing Innovation Summary Learning Team B MGT/411 Corey Neal July 1‚ 2013 Managing Innovation Summary Learning Team B took a look a list of six characteristics about managing innovation and technology. Our team reviewed the characteristics based on the most to the least important. First‚ we assess the characteristic by studying and analyzing the information. We determined that periodic reviews of informal proposals by a group outside line management was most important‚ because this could
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Case: Innovation at 3M Corporation What had been 3M’s traditional approach to innovation? Product developers at 3M generally relied on more traditional methods of seeking marketing input. They collect data from sales representatives‚ focus groups‚ customer evaluations‚ site visits‚ and data on risk factors for diseases. Product developers mainly focused on finding new angel or twist on early trends and basically didn’t have direct access to customers. In 3M‚ Sales representatives contacted with
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Subway Innovation Report Subway is the name of a franchise fast food restaurant that mainly sells sandwiches and salads. It was founded in 1965 by Fred De Luca and Peter Buck. The corporation that owns the trademarked name of Subway is Doctor’s Associates‚ Inc. (DAI). The company has over 28‚400 franchised units in 87 countries as of September 2007 and is the fastest growing franchise in the world. It is currently the third largest fast food chain globally after YUM! Brands (34‚000 sites) and McDonalds
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